China Leisure Foods Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

China leisure food market scale is continuously increasing in current years. The growth speed is higher than the average growth of food market. And the position of leisure food is more and more important in China food market. With the fast development of China national economy and consumption level, development potential for China leisure food market is enormous.

Current production condition for China leisure food industry is fine. The “eleventh five years” is a golden period for the development of candy industry in China. Supporting policies from government play a positive role to promote the adjustment of industry structure, ensure efficient supply of candy market and improve farmers’ income in major candy producing areas. According to State Statistics Bureau, scale of China leisure food industry in 2010 is enlarging that there are 211 new corporations of scale; total industry sale revenue is 118.506 billion Yuan with a year-on-year growth of 36.72%; total profit is 8.331 billion Yuan with a year-on-year growth of 28.82%.

The first half year of 2011 is the beginning year of the “twelfth five years” plan in China. Even though the international economic environment is not stable, the domestic economy still keeps a stable and fast growth due to the proper policies of Chinese government. The production condition of China leisure food industry is fine which greatly increase comparing that in 2010. The industry sales revenue in the first half year of 2011 is 71.466 billion Yuan with a year-on-year growth rate of 43.26%, and the total profit is 5.285 billion Yuan with a year-on-year growth rate of 54.96%.

According to State Statistics Bureau, the total sales revenue of nationwide biscuit and related baking food manufacturing in the first half year of 2011 is 49.68 billion Yuan with a year-on-year growth rate of 43.06%; total profit is 3.699 billion Yuan with a year-on-year growth rate of 51.82%. For the cake and bread manufacturing in China, the total sales revenue is 21.786 billion Yuan with a year-on-year growth rate of 43.71%; total profit is 1.586 billion Yuan with a year-on-year growth rate of 62.82%.

This report mainly analyzes the following aspects: background of China leisure food industry; operation condition and balance between production and marketing of leisure food industry; import and export market of leisure food industry; market development status, competitive landscape and development prospect of leisure food major product segmentation; marketing condition of leisure food industry; market research of leisure food industry; enterprise competitiveness of leisure food industry; leading corporations’ operational condition of leisure food industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of leisure food industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of leisure food industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of leisure food industry. This report contains a high value for industry manufacturers and investment corporations that they can accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to China National Commercial Information Center, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Leisure Food Industry