Report Keyword:

China Food E-Commerce Industry Market Research and Investment Forecast Report, 2013-2017

China Food E-Commerce Industry Market Research and Investment Forecast Report, 2013-2017

Last Update:2014-04-30

Form of services:Book + (pdf or doc file) + CD

Send method:EMS 2-3 days for delivery

English Service:+86 0755 33220413

Chinese Service:+86 800-8306390 800-8306395

Report price:$7900   Print: $7800   CD: $7800

Online Consultation
Special statement:
Recently we find there are some sites steal report contents from who put those contents on their sites for sale by making a little changes about the contents or remaining the same which deceives buyers(e.g. unable to get full or correct reports, or main body differs from contents that announced on sites).Therefore, we recommend paying a visit to Qianzhan personally or by your friends, and make payment after confirmation. Special statement: Qianzhan is the only and right holder of all the research reports, and has never used a third party to sell any reports, please be aware of the trademark " " when purchasing. Qianzhan is the largest and strongest consultancy, who owns the greatest number of researchers. Here followed "Nine standards of companies' identificatios"。

This table of content is original, without written permission of Qianzhan, any unit or individual shall not use, copy, or transfer the reports.


Table of Content

As an important industry of modern service industry, E-commerce is regarded as “sunrise industry, green industry”. It is the direct result of Internet explosive development and the new development direction of network technology application. The internet characteristics, which are open, global, low-cost and high efficient, are also the internal features of E-commerce. As a new trade, the E-commerce is with a higher value, changes the production, operation and management and has an impact on the whole social economic operation and organization. As the network economic era is coming, development of E-commerce means not only business opportunities but also the birth of new global network-driving economy for a corporation. E-commerce in China develops rapidly and has become an important marketing channel and brand promotion channel.

The total sales revenue of China food industry in 2011 is 7.62 trillion Yuan with a year-on-year growth rate of 38.52%; the total industry output value is 7.66 trillion Yuan with a year-on-year growth rate of 38.88%; the total selling profit is 902.759 billion Yuan with a year-on-year growth rate of 44.62%; the total profit is 549.5 billion Yuan with a year-on-year growth rate of 55.34%. View from the growth scale the production and marketing of food industry is in healthy increase and the growth of profit is higher than that of production and marketing. It means the industry profit level is increasing. And the China food consumption is upgrading since 2010 due to the unification of key items of food industry, quality issue and rise in price. But the reactions of China food corporations reflect that they are not yet ready for the up grade. Their marketing ideologies are still in the model which focuses on traditional products. Therefore they lack of strategic penetration of consumption demand, technology up-grading and business model, etc. It results in the homogenization rather than fresh situation for current food industry.

It is the common sense for food corporations to develop E-commerce and expand new marketing channels as well as brand promotion channels. However, according to market research data the proportion of vertical food E-commerce network to E-commerce is only 3.9% which is far lower than the industry position. The food E-commerce is still on the primary stage and with great potential.

The COFCO I Buy Network successfully starts business in 2009. Its E-commerce is labeled as low price, green and safety. And depending on strong strength of COFCO and completed industrial chain, the I Buy Network comes to be the leader of food B2C stores since its establishment. Besides, some big-scale general-merchandise-oriented B2C platforms also start the food on-sale, such as 360buy and DangDang. In the meantime, there are two mainstreams for food online sale. The first one is some outstanding food online shops of C2C trading platforms (such as Taobao) like Double Golden Candy House and Beans Home, and some special local product online stores. The second one is some brands B2B in the fields of food segmentation, such as Food Business Network, Food Partner Network, Premier Food Network and China Candy and Wine Network which with a fast development.

Competition for future food E-commerce industry is fierce and the industry is doom to reconstruct. On one hand, enterprises with strong financial background will occupy large-scale E-commerce market by the way of merger and purchase and it has a high requirement for the financing capability. And the entry of mature networks which possess geographical advantages, dealer and user resources will become the new threat for the existing E-commerce networks. Maybe there is a similar micro-blog story for future E-commerce: developing from copying and introducing independent small-size networks to a module function of big companies and big platform. On the other hand, the practitioners face challenges like standardization service system construction for food E-commerce network, meeting the users’ experience demand, related logistic quality and loyalty construction of online shoppers.

Main features of this report is forward-looking and timeliness. It bases on the abundant first-hand market data and roundly analyzes the market status, development mainstream, external environment, competitive landscape, platform selection and construction for food manufacturing corporations and food E-commerce corporations. It is of high value for food corporations and E-commerce corporations to accurately handle the latest industry development trend and market opportunities, and make a correct management strategy as well as clear the enterprise development direction.

Here, we’d like to express our sincere gratitude to Commerce Department and China International E-Commerce Center, State Administration for Industry and Commerce, National Statistics Bureau of China, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!


Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Food E-Commerce Industry

China Food E-Commerce Industry Report" related reports »

Purchase Mode:

1. English Service:  +86 0755 33220413

2. Chinese Service:  +86 8008306390 8008306395

3. Mail Order:

4. Online Order:  Click "Order Now" button on this page

5. Purchase On-site:  19F Block A, First World Plaza, Hongli West Rd, Futian District, Shenzhen China

Warm tips:
  • 1. Please be aware of " Qianzhan " trademark, qianzhan has never used any third to sell reports, please make a phone call and purchase it directly.
  • 2. You are warmly welcome to visit Qianzhan, and close transaction after confirmation.
Industry Research
·Energy and Environment»
New Energy Natural Gas Energy Conservation Water Resources Coal Electricity Others
·Recreation and Sports»
Education Advertisement Film and Television Publication Packing and Printing Sports Resort Hotel Catering Internet Animation Others Media
·Financial Services»
Banking Insurance Securities Leasing Credit Others
·Transport Logistics and Supporting»
Water Transport Airport Road Transport Logistic Distribution Vehicle and Fittings Post-Market Others
·Medical and Health»
Medical Device Biomedicine Medical Institution Healthcare and Nursing Medicine and Pharmacy Others
·Retail or FMCG»
Retail Commercial Trade Food Beverage Dairy Product Seasoning Wine and Tobacco Cosmetics Cleaning Product Daily Necessities Others
·Real Estate and Construction»
Real Estate Real Estate Intermediary Public Safety Construction Engineering Survey and Design Building Materials Housing Accomodation Others
·Mechanical Manufacturing»
Precision Instrument Transport Instrument Electricity Supporting Equipment Special Equipment General Equipment Others
·New Chemical Material»
Ink and Pigment Coating Chemical Fibres Synthetic Fibres Chemicals Industrial Chemicals Rubber Plastics Basic Chemicals Others
·Light Textile and Clothing»
Luxury Jewelry Leather Raw Materials Shoes and Hats Clothing Textile Others
·Household Appliance and IT»
White Goods Optic Instrument Electrical Component Semiconductor Brown Goods Small Appliances Communication IT Consumer Electronics Others
·Minerals and Metallurgy»
Metal Product Metallurgy Non-Ferrous Metal Steel Mining Industry Others
Copyright Notice

1. The copyright of this report is reserved by Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan), the shipment and post-sale service is handled by the issue department of Qianzhan Business Information Co., Ltd. (Industry Research Institute of Qianzhan). The only copyright of all research report products of our company is reserved; we did not authorize any third party sales agent, if you are to purchase our report, please contact our customer service directly.

2. A limited of customers are offered with our reports with compensation; those reports are only for internal usage and are only for researching and analyzing purposes. We will not be responsible for any misunderstanding or legal issues caused by external usage or references with the report.

Beginner's Guide
Order Reference
Delivery & Payment
Sale protection
Service Hotline
  • Order Hotline:+86 800-830-6390
  • Customer service:
    +86 800-830-6395
    +86 400-068-7188