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China Hotel Industry Development Prospects and Investment Strategy Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Overview of Hotel Industry
1.1 Definition and Classification of Hotel Industry
1.1.1 Definition of Hotel
1.1.2 Classification of Hotel
1.1.3 Characteristics of Modern Hotel Industry
1.2 Fundamental Conditions of Hotel Industry
1.2.1 Physical Facilities
1.2.2 Intangible Service
1.3 Management Model of Hotel
1.3.1 Major Management Model of International Hotels
1.3.2 Major Management Model of Domestic Hotels
1.4 Development Environment of China Hotel Industry
1.4.1 Policy Environment of Hotel Industry
(1) Relevant Standards of Hotel Industry
(2) Relevant Policies of Hotel Industry
1.4.2 Economic Environment of Hotel Industry
(1) Analysis of International Macro Economic Environment
(2) Analysis of Domestic Macro Economic Environment
(3) Analysis of the Development Environment of Chinese Population
1.4.3 Customer Source of Hotel Industry
(1) Scale and Distribution of Customer Source of Hotel Industry
(2) Regional Structure of Customer Source
(3) Market Segmentation Structure of Customer Source
(4) Comparison of different Customer Sources Contribute to Room Price
1.4.4 Social Environment of Hotel Industry
(1) Change of Residents’ Life Style
(2) Influence of Holiday System to Hotel Industry
(3) Influence of Wedding Market to Hotel Industry
Chapter 2: Development of the Industries Relate to China Hotel Industry
2.1 Development of Tourism
2.1.1 Development of 2011 Tourism
(1) Development of Domestic Tourism
(2) Development of Inbound Tourism
(3) Development of Outbound Tourism
2.1.2 Influence of Policy and Theme Events to the Development of Tourism
2.1.3 Influence of Tourist Market to Hotel Industry
2.1.4 Prospects Forecast of 2011 China Tourism
2.2 Development of Exhibition Industry
2.2.1 Development of Exhibition Industry
2.2.2 Highlights of the Development of International Exhibition Industry
2.2.3 Prospects Forecast of Exhibition Industry
2.2.4 Interactive Development of Exhibition Industry and Hotel Industry
2.3 Development of Catering Industry
2.3.1 Development of 2011 Catering Industry
2.3.2 Consumption Characteristics of Catering Industry
2.3.3 Competition of Catering Industry
2.3.4 Development Trend and Prospects Forecast of Catering Industry
(1) Development Trend of Catering Industry
(2) Prospects Forecast of China Hotel Industry
2.4 Development of Real Estate Industry
2.4.1 Development Cycle of Real Estate Industry
2.4.2 Policy Review of 2011 Real Estate Industry
2.4.3 Operational Status of 2011 Real Estate Industry
2.4.4 Development Trend and Prospects Forecast of 2012 Real Estate Industry
2.5 Development of Home Textile Industry
2.5.1 Development Overview of Home Textile Industry
(1) Supply Condition
(2) Operational Benefit
(3) Profitability
(4) Operational Condition
(5) Debt-paying Capability
(6) Development Capability
(7) Analysis of Export Market
2.5.2 Major Development Characteristics of Home Textile Industry
2.5.3 Competitive Landscape of Home Textile Industry
2.5.4 Development Trend of Hotel Home Textile Products
2.6 Development of Furniture Industry
2.6.1 Development of 2011 Furniture Industry
(1) Supply Condition
(2) Analysis of Import and Export Condition
(3) Analysis of Benefit Index
2.6.2 Development Characteristics of Furniture Industry
2.6.3 Regional Distribution of Furniture Industry
2.6.4 Development Trend of Furniture Industry
Chapter 3: Development of China Hotel Industry
3.1 Development of International Hotel Industry
3.1.1 Development Status of International Hotel Industry
3.1.2 Competitive Landscape of Global Hotel Industry
3.1.3 Major Types of International Hotel Group
3.1.4 System Characteristics of International Hotel Group
3.1.5 Development Trend of International Hotel Group
3.2 Development of China Hotel Industry
3.2.1 Development of 2011 Hotel Industry
(1) Overall Operation of Star Hotel Market
(2) Management Index of different Star-grade Hotels
(3) Management of the Hotels in different Regions
(4) Development Characteristics of Current Hotel Industry
3.2.2 Brands of Domestic Hotel Industry
3.3 Development Strategy of China Hotel Industry
3.3.1 Major Problems for Hotel Industry
3.3.2 Keys to the Sound Development of Hotel Industry
(1) Handle the Trend of Green Hotel
(2) Pay Attention to the Improvement of Internal Service
(3) Think Highly of Unique Hotel Culture
3.3.3 Development Strategy of Domestic Budget Hotels
3.3.4 Major Strategies to Improve Hotel Competitiveness
(1) Improve Environmental Supporting System
(2) Clear Positioning of Brand Image
(3) Upgrade Means of Brand Competition
(4) Strengthen Capability of Brand Expansion
Chapter 4: Market Segmentation of China Hotel Industry
4.1 Development of Budget Hotel
4.1.1 Definition and Characteristics of Budget Hotel
(1) Definition of Budget Hotel
(2) Classification of Budget Hotel
(3) Characteristics of Budget Hotel
(4) Development Stages of Budget Hotel
4.1.2 Development of Budget Hotel Industry
(1) Development Progress of Budget Hotel
(2) Competitive Landscape of Budget Hotel
(3) Development Characteristics of Budget Hotel
(4) Significant Events Review of 2011 Budget Hotels
(5) SWOT Analysis of Brand Construction of Budget Hotel
(6) Comparison of Core Competitiveness of Domestic and Foreign-owned Budget Hotel
4.1.3 Development Model of Budget Hotel
(1) Asset-light Development Model
(2) Expansion Model
(3) Operation and Profit Model
(4) Prospects of the Development Model of Budget Hotel
4.1.4 Prospects and Investment of Budget Hotel
(1) Major Driving Factors to the Development of Budget Hotel
(2) Popular Investment Spots of Future Budget Hotel
(3) Prospects of Budget Hotel
(4) Development Bottlenecks of Budget Hotel
4.1.5 Development Strategy of Budget Hotel
(1) Differentiation Strategy
(2) Cost Leadership Strategy
4.2 Development of Commercial Hotel
4.2.1 Definition of Commercial Hotel
4.2.2 Development Overview of Commercial Hotel
4.2.3 Marketing Model of Commercial Hotel
4.2.4 Brand Competitiveness of Commercial Hotel
4.2.5 Commercial Tourist Market and Industry Structure
4.2.6 Prospects of Commercial Hotel Market
4.2.7 Development of China Commercial Exhibition-oriented Hotel
4.2.8 Advantages of China Commercial Exhibition-oriented Hotel
4.2.9 Disadvantages of China Commercial Exhibition-oriented Hotel
4.3 Development of Resort Hotel
4.3.1 International Standards and Classification of Resort Hotel
4.3.2 Development of Resort Hotel
4.3.3 Operation and Risks of Resort Hotel
(1) Concentration Degree of Resort Hotel Market
(2) Product Differentiation of Resort Hotel
(3) Price Competition of Resort Hotel
(4) Non-price Competition of Resort Hotel
4.3.4 Risks of Timeshare Hotel
(1) Status of Domestic Timeshare Hotel Market
(2) Problems of Domestic Timeshare Hotel Market
4.3.5 Marketing Characteristics of Resort Hotel Market
4.3.6 Development Suggestions to Resort Hotel
4.4 Development of Property Hotel
4.4.1 Concept and Classification of Property Hotel
(1) Concept of Property Hotel
(2) Classification of Property Hotel
4.4.2 Development Overview of International Property Hotel
4.4.3 Development Overview of Domestic Property Hotel
4.4.4 Customer Groups of Property Hotel
4.4.5 Market Environment of China Property Hotel
4.4.6 Operation Model of Property Hotel
4.4.7 Development Feasibility of Property Hotel
4.4.8 Current Existing Problems of China Property Hotel
4.4.9 Development Counterplan of China Property Hotel
4.5 Development of Theme Hotel
4.5.1 Concept and Classification of Theme Hotel
(1) Concept of Theme Hotel
(2) Classification of Theme Hotel
(3) Design and Operation of Theme Hotel
4.5.2 Development of Domestic Theme Hotel
(1) Development of Domestic Theme Hotel
(2) Profit Model of Domestic Theme Hotel
(3) Existing Problems of Domestic Theme Hotel
4.5.3 Innovation and Trend of Domestic Theme Hotel
(1) Design Innovation of Domestic Theme Hotel
(2) Development Trend of Domestic Theme Hotel
Chapter 5: Competition of China Hotel Industry
5.1 Overall Market Competition of Hotel Industry
5.2 Investment of International Hotel Group in China
5.2.1 Development of International Hotel Group in China
5.2.2 Operational Strategy of International Hotel Group in China
5.2.3 Influencing Factors to the Development of International Hotel Group in China
5.2.4 Development Trend of International Hotel Group in China
5.3 Market Competition of Hotel Industry
5.3.1 Cluster Advantages and Competitiveness of Hotel Industry
(1) Competition Characteristics of Cluster Hotel Enterprises
(2) Competition of Direct Economic Factors of Hotel Cluster
(3) Competition of Non-direct Economic Factors of Hotel Cluster
5.3.2 Investment Behavior Factors to China Hotel Industry
(1) Analysis Bases on Rational Expectation
(2) Analysis Bases on Behavior Assumption
(3) Analysis Bases on China Unique Environment
(4) Principle of Scientific Investment Behavior Needed to Consider
5.3.3 Five Force Model Analysis of Budget Hotel Industry
(1) Potential Competitors of the Industry
(2) Threats of New Entrants
(3) Threats of Substitutes
(4) Bargaining Capability of Sellers
(5) Bargaining Capability of Buyers
5.4 Competition Trend of Hotel Industry
5.4.1 Statistics of National New Star-grade Hotels
5.4.2 Investment Trend of International Hotel Group in China
5.4.3 New Growth Point of Hotel Industry
5.5 Merger and Reconstruction of Hotel Industry
5.5.1 Background of Merger and Reconstruction of Hotel Industry
5.5.2 Cases Study of Merger and Reconstruction of Hotel Industry
5.5.3 Characteristics of Merger and Reconstruction of Hotel Industry
Chapter 6: Regional Market of China Hotel Industry
6.1 Overall Regional Development of Hotel Industry
6.2 Development of Hotel Industry in Beijing
6.2.1 Operation of Star-grade Hotel in Beijing
6.2.2 Market Structure of Five-star Hotel in Beijing
6.2.3 Development Trend of International Hotel Group in Beijing
6.3 Development of Hotel Industry in Shanghai
6.3.1 Operation of Star-grade Hotel in Shanghai
6.3.2 Amount of Star-grade Hotel in Shanghai
6.3.3 Influence of Expo to the Development of Hotel Industry in Shanghai
6.4 Development of Hotel Industry in Guangzhou
6.4.1 Operation of Star-grade Hotel in Guangzhou
6.4.2 Structure of Hotel Market in Guangzhou
6.4.3 Influence of Asian Game to the Development of Hotel Industry in Guangzhou
6.5 Development of Hotel Industry in Shenzhen
6.5.1 Development Progress of Star-grade Hotel in Shenzhen
6.5.2 Operation of Hotel Industry in Shenzhen
6.5.3 Space Distribution Characteristics of Star-grade Hotel in Shenzhen
6.5.4 Supply Condition of Hotel Market in Shenzhen
6.5.5 Influence of Universiade to the Development of Hotel Industry in Shenzhen
6.6 Development of Hotel Industry in Sanya
6.6.1 Operation of Hotel Industry in Sanya
6.6.2 Supply Condition of Hotel Market in Sanya
6.6.3 Advantages of Hotel Market in Sanya
6.6.4 Prospects of Tourist Hotel in Sanya
6.6.5 Local Brands of Hotel Industry in Sanya
6.7 Development of Hotel Industry in other Major Cities
6.7.1 Development of Hotel Industry in Dongguan
(1) Status of Hotel Industry in Dongguan
(2) Development Advantages of Hotel Market in Dongguan
6.7.2 Status and Prospects Forecast of Casino Hotel in Macau
(1) Status of Casino Hotel in Macau
(2) Opportunities for Current Casino Hotel Industry
(3) Disadvantages of Comprehensive Hotel Industry
6.7.3 Operation of Star-grade Hotel in Xiamen
6.7.4 Development of Hotel Industry in Hainan
6.7.5 Development of Hotel Industry in Sichuan
6.7.6 Operation of Hotel Market in Chongqing
6.7.7 Development of Hotel Market in Gansu
6.7.8 Operation of Hotel Market in Zhejiang
6.7.9 Development of Hotel Industry in Xi’an
(1) Status of Hotel Industry in Xi’an
(2) Characteristics of Hotel Customer Source in Xi’an
(3) Existing Problems of Hotel Market in Xi’an
Chapter 7: Marketing Strategy of China Hotel Industry
7.1 Sales Model of Hotel Industry
7.1.1 Types of Hotel Sales Model
7.1.2 Comparison of Hotel Sales Models at Home and Abroad
7.1.3 Disadvantages of Domestic Hotel Sales Model
7.1.4 Improvement Strategy of Domestic Sales Model
7.2 Marketing Strategy of Hotel Industry
7.2.1 Differentiation Marketing Strategy of Hotel
7.2.2 Non-price Marketing Strategy of Hotel Industry
(1) Connotation of Non-price Marketing of Hotel Industry
(2) Non-price Marketing Strategy of Hotel Industry
7.2.3 “Customer Comes First” Marketing Strategy of Hotel Industry
(1) Process of Customer Marketing
(2) Measures to Expand Marketing Area
(3) Construction of Customer Relationship Framework
7.2.4 Network Marketing Strategy of Hotel Industry
(1) Necessary of Hotel Network Marketing
(2) Network Marketing Status of Hotel Industry
(3) Existing Problems of Network Marketing of Hotel Industry
(4) Strategy to Implement Network Marketing of Hotel Industry
7.3 Development of Hotel Informationization
7.3.1 Development Overview of Hotel Informationization
(1) Development of Domestic Hotel Informationization
(2) Development of Hotel Management Software Structure
(3) Development of Hotel Application Software Functions
(4) Functions of China Hotel Management Software
(5) Major Technology Applications of Hotel Informationization
7.3.2 Informationization Issue of China Hotel Industry
(1) Hotel Informationization Issue
(2) Gap of Domestic Hotel Informationization
7.3.3 Development Trend of China Hotel Informationization
(1) Informationization Development Direction of Hotel Industry
(2) Informationization Trend of Hotel Industry
Chapter 8: Cases Study of Leading Enterprises of China Hotel Industry
8.1 Management Analysis of Leading International Hotel Groups
8.1.1 InterContinental Hotels Group
(1) Group Overview
(2) Expansion Way of the Hotel
(3) Operational Network Distribution of the Hotel
(4) Analysis of Group Management Status
(5) Development of the Group in China
8.1.2 Wyndham Hotel Group
(1) Group Overview
(2) Expansion Way of the Hotel
(3) Operational Network Distribution of the Hotel
(4) Analysis of Group Management Status
(5) Development of the Group in China
8.1.3 Accor Hotels Group
(1) Group Overview
(2) Expansion Way of the Hotel
(3) Analysis of Group Management Status
(4) Development of the Group in China
8.1.4 Hilton Hotels Corporation
(1) Group Overview
(2) Expansion Way of the Hotel
(3) Analysis of Group Management Status
(4) Development of the Group in China
8.1.5 Marriott International Hotels Inc.
(1) Group Overview
(2) Expansion Way of the Hotel
(3) Analysis of Group Management Status
(4) Development of the Group in China
As the economy stably develops, the gradual improvement of living standard and transformation of living way and the fast development of business, exhibition industry and tourism greatly promote the development of hotel economy. Even though it is difficult to regain the peak which in 2010, prospect for hotel industry is wide and optimistic. And it is time for a new takeoff of hotel industry now.
The 2011 Shenzhen Universiade brings new opportunities to the development of China hotel industry. Meanwhile, under the good development environment of nationwide tourism, market scale of China hotel industry is expanding while operation effectiveness is increasing. According to the statistics system of National Tourism Administration, there are 13,908 star-grade hotels and 12,841 completed submittal star-grade hotels by the end of September, 2011; among which there are 578 five-star hotels, 2,123 four-star hotels, 5,642 three-star hotels, 3,667 two-star hotels and 221 one-star hotels. Averaged room price for China star-grade hotels in the third quarter of 2011 is 304.58 Yuan/room/night, and the averaged occupancy rate is about 65.29%. Income of each available guest room is 198.86 Yuan/room/night and averaged revenue of each guest room is 38,268.24 Yuan/room. All the data reflects that prospect for star-grade hotel is continuously optimistic.
Economic hotel enters the fast expanding era since 2011. China economic hotels are mainly distributed in the first tier cities like Shanghai, Beijing and Shenzhen presently. But with the obvious growth of property cost and reduction of expandable quality space in the first tier cities, economic hotels start to flourish in the third and fourth tier cities. Moreover, there are many advancing factors for the hotel industry with the government policy supports and the well developed macro-economic, such as the development of exhibition industry and tourism will bring a large sum of quality customers. Besides, as the consumption level is creasing and people pay more attention to spiritual enjoyment, topic hotels are more and more popular. There is a good development for China commercial hotels, tourism resorts and theme hotels in 2011.
In the aspect of market investment, the Home Inn purchased Motel in 2011 is definitely the biggest event in economic hotel industry. Hereafter, 7 Days Inn purchased Star-Days bring another heat for industry investment. In the meantime, hotel numbers for Home Inn, 7 Days Inn and HTHT are 1,002, 838 and 516 which rank the top three among China economic hotel brands by the end of the third quarter in 2011. The store number becomes the development priority for economic hotels of scale in the 2012 development planning.
The hotel corporation gains a relatively good development along with the good development of overall hotel industry. The international brand high-end chain-store hotels--such as InterContinental Hotels Group, Wyndham and Marriott--regard China as key development area and increase investment in China. The economic hotels are taking active actions to occupy the market and speed-up expanding pace, such as Home Inn, 7 Days Inn and HTHT. And there is a relatively fast revenue growth for many commercial hotels and tourism hotels on the premise of economy recovery and tourism development.
As the economy stably develops, the gradual improvement of living standard and transformation of living way and the fast development of business, exhibition industry and tourism greatly promote the development of hotel economy. Even though it is difficult to regain the peak which in 2010, prospect for hotel industry is wide and optimistic. And it is time for a new takeoff of hotel industry now.
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