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China Leisure Agriculture and Rural Tourism Industry Indepth Research and Investment Strategy Report, 2013-2017

China Leisure Agriculture and Rural Tourism Industry Indepth Research and Investment Strategy Report, 2013-2017

Last Update:2014-05-12

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China is a developing country major in agriculture that with wide range of rural area and abundant rural population. Since the reform and opening-up, China economy has gained an outstanding achievement. City with the fastest development and the townscape has been fundamentally changed. Meanwhile, rural area is the earliest region for the economic reform while the economy is significantly improved. The leisure agriculture and rural tourism is a miracle of tourism industry as it integrates the nature, national culture and farming culture into traditional tourist culture and enriches the content of tourism industry. With the integration of tourism industry, countryside and agriculture, the rural infrastructure construction will be further promoted to develop. The leisure agriculture and rural tourism industry will become a sunrise industry which with multi-function of agriculture, high efficiency of resource and new consumption demands.

The leisure agriculture and rural tourism is one of the developing directions for current tourism and it with great vitality and broad prospects. The Europe starts the agricultural tourism early in the 1930s. The “Agriculture and Tourism of the National Association” is established by Italy in 1865 that it is in charge of introducing citizens to countryside to experience the agriculture fun. The citizens can eat, work or live together with farmers.

The 2010 central No. 1 document points out that “to expand the employment space for non-farmers in countryside and actively develop leisure sightseeing agriculture, rural tourism, forest tourism and rural service industry”. The leisure sightseeing agriculture is a new industry to realize multi-functions and high efficiency of agriculture for it makes full use of the process of agricultural production, farmers’ living and rural ecology and provides services of leisure, sightseeing and experiencing. To develop leisure sightseeing agriculture not only can improve farmers’ employment and income, but also promote the transformation and updating of agriculture as well as fundamental change of development way, and construction of modern agricultural industry and new countryside.

China tourism industry keeps a fast growing trend in 2010. The number of domestic tourists is 2.1 billion with a year-on-year growth rate of 10.6% while the domestic tourist income is 125.8 billion Yuan with a year-on-year growth rate of 23.5%. The number of tourist from abroad is 133.7622 million with a year-on-year growth rate of 5.76% while the exchange earning is 45.814 billion USD with a year-on-year growth rate of 15.47%. The number of traveling abroad is 57.39 million with a year-on-year growth rate of 20.4%. At present, China has become the fourth largest inbound tourism host country in the world and the biggest outbound tourist source country in Asia.

China leisure agriculture and rural tourism gain a significant achievement along with the accelerating industrialization and urbanization as well as fast growing tourism industry. According to available statistics, the annual sales revenue of China leisure agriculture and rural tourism has exceeded 120 billion Yuan and benefited 15 million farmers. By the end of 2010, number of agritainment is over 15 million while that of leisure agricultural park is over 0.18 million and tourist is over 400 million. In the meantime, types of industry are abundant; ways of development are changing; construction of brand is promoting.

The leisure agriculture and rural eco-tourism is regarded as global “sunrise industry”. To develop eco-agricultural sightseeing tourism means a lot: it is the new measure to promote the sustainable, fast and healthy development of economy; an important way to promote special local products which are famous and high quality; a good chance for investment promotion; a new idea to strengthen urban-rural communication and improve farmers’ overall qualities; a significant link to adjust the structure of agricultural industry and harmony environment construction between human and nature; substantial factors for the construction of new socialist countryside and the realization of agricultural modernization.

As the competition of agriculture-related tourism industry is fiercer, the domestic outstanding agriculture-related tourism corporations pay more and more attention to the industry market research, especially the in-depth research of product consumers. With Forward’s the long-term tracking and collecting market data of agriculture-related tourism industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current agriculture-related tourism industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China agriculture-related tourism industry.

This report mainly analyzes the following aspects: market development of agriculture-related tourism; consumption structure and development status of agriculture-related market; development of rural tourism; management analysis of leading rural tourism corporations; investment analysis of agriculture-related tourism industry; operation and management of agriculture-related tourism industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of agriculture-related tourism industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of agriculture-related tourism industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of agriculture-related tourism industry. This report is of a high value for agriculture-related tourism corporations and other related corporations as well as investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to National Tourism Administration, National Statistics Bureau of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!


Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Leisure Agriculture and Rural Tourism

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