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China Architectural Decoration Industry Development Prospect and Investment Strategic Planning Report, 2013-2017

China Architectural Decoration Industry Development Prospect and Investment Strategic Planning Report, 2013-2017

Last Update:2014-06-08

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Along with the fast development over the past 30 years, China architectural decoration industry has gradually become mature. It has a unprecedented development ranging from design standard, project size to capital investment, as well as the application of new technology and new materials.

The output value of architectural decoration industry increased from 430 billion Yuan in 2000 to 2.1 trillion Yuan in 2010, with a increase of 388.9% and an annual compound average growth rate of 17.2%, which was 6 percentages higher than 11.4% of national GDP growth over the same period. Specifically, the output value of public architectural decoration (including the end houses decoration of overall building) increased from 200 billion Yuan in 2000 to 1.1 trillion Yuan in 2010; the output value of residential decoration in the same period (single household decoration) increased from 230 billion Yuan to 950 billion Yuan.

According to "Twelfth Five-year" Plan of China Architectural Decoration Industry, the total output value of public architectural decoration (including the end houses decoration of overall building) projects strive to reach 2.6 trillion Yuan, with a increase of around 136% and a annual growth of 18.9% ; and the goal of residential decoration should reach 1.2 trillion Yuan , with a increase of around 26.3% and an annual growth of about 4.9% during the "Twelfth Five-year" period. Architectural decoration demand comes from two parts: the demand of reconstruction, extension and altering use property of stock building, or the initial decoration demand of decorating old houses. Along with the increase of commercial operating stock building, and residential, as well as the more and more mature of second-hand use house market, the renovation and reconstruction services demand of overall existing building and partial building continues to enlarge, which will be a major provider for the market shares of decoration industry. Meanwhile, since the consumers have a deeper and more comprehensive understanding of living quality and the secondary consumption capability is promoted, the decoration standard will be pushed to improve. Therefore, either from the breadth or depth of the industry, they will support the demand growth of architectural industry in both volume and price. The demand increase of CAGR (compound average growth rate) is expected to maintain a range of 12% to 15%.

A strong demand for an industry doesn't mean a appreciable gross profit rate. The low concentration in architectural decoration industry leads to a low price competitive landscape among a large number of enterprises and the annually decrease of average gross profit rate in the industry. In architectural decoration industry, the regional characteristic is relatively obvious. Many factors, such the awareness of entrepreneurs, the capability of taking orders, high-end design capability, quality of constructor resources, and project comprehensive management capability restrict the development of most small and medium-sized construction and decoration enterprises, making it hard to expand national market layout rapidly. All factor are essential reasons why there have been so low industry concentration for over 20 years.

With Forward’s long-term tracking and collecting market data of architectural decoration industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the background of China architectural decoration industry; the development status, trend and prospect of architectural decoration industry; the leading corporations' operational condition in architectural decoration industry; as well as the investment, financing and credit analysis of architectural decoration industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5years, Forward helps you to grasp the market and development trends of architectural decoration industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current architectural decoration industry’s market capacity, market size, and market prospect. Furthermore, based on future development tracks and years' practice experience of architectural decoration industry, we conduct prudent analysis and forecast for architectural decoration industry's future development trend. This report helps architectural decoration enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Architectural Decoration Industry


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