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China Rice Industry Production & Marketing and Investment Forecast Report
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Rice Industry
1.1 Definition and Classification of Rice Industry
1.1.1 Concept and Definition of Industry
1.1.2 Major Product Categories in the Industry
1.1.3 Position of Industry in National Economy
1.2 Statistical Standards for Rice Industry
1.2.1 Statistical Department and Statistical Coverage of Rice Industry
1.2.2 Statistical Methods for Rice Industry
1.2.3 Data Categories in Rice Industry
1.3 Analysis of Industrial Chain of Rice Industry
1.3.1 Upstream and Downstream Parts Profile of Industrial Chain in Rice Industry
1.3.2 Analysis of Downstream Part of Industrial Chain in Rice Industry
(1) Analysis of Resident’s Ration Consumption Market
1) Analysis of Urban Household’s Ration Consumption Market
2) Analysis of Grant Planting Household’s Ration Consumption Market
(2) Analysis of Development Situation of Rice Deep Processing Market
1) Analysis of Development Situation of Rice Wine Market
2) Analysis of Development Situation of Feed Market1
3) Analysis of Development Situation of Other Product Markets
1.3.3 Analysis of Upstream Part of Industrial Chain in Rice Industry
(1) Planted Area and Distribution Regions for China’s Paddy Rice
(2) Analysis of Development Situation of Fertilizer Industry
1) Production of Fertilizer
2) Price Trend for Fertilizer
(3) Analysis of Development Situation of Agricultural Machinery Industry
Chapter 2: Analysis of Development Situation of China Rice Industry
2.1 Analysis of Development Status of Rice Industry
2.1.1 Development Overview of Rice Industry
2.1.2 Major Development Features of Rice Industry
2.1.3 Analysis of Operation Situation of Rice Industry, 2010-2012
(1) Analysis of Operation Benefit of Rice Industry, 2010-2012
(2) Analysis of Profitability of Rice Industry, 2010-2012
(3) Analysis of Operation Capability of Rice Industry, 2010-2012
(4) Analysis of Debt-paying Ability of Rice Industry, 2010-2012
(5) Analysis of Development Capability of Rice Industry, 2010-2012
2.2 Analysis of Economic Index of Rice Industry, 2010-2012
2.2.1 Major Factors of Influencing Economic Benefit of Rice Industry, 2010-2012
2.2.2 Analysis of Economic Index of Rice Industry, 2010-2012
2.2.3 Analysis of Economic Index of Enterprises in Different Size, 2010-2012
(1) Analysis of Economic Index for Large-sized Enterprises
(2) Analysis of Economic Index for Medium-sized Enterprises
(3) Analysis of Economic Index for Small-sized Enterprises
(4) Analysis of Proportion Situation of Major Economic Index of Enterprises in Different Size in Years
2.2.4 Analysis of Economic Index of Enterprises in Different Property
(1) Analysis of Economic Index of State-owned Enterprises
(2) Analysis of Economic Index of Collectively-owned Enterprises
(3) Analysis of Economic Index of Joint-stock Enterprises
(4) Analysis of Economic Index of Private-owned Enterprises
(5) Analysis of Foreign-funded and Hong Kong/Taiwan/Macao-funded Enterprises
(6) Analysis of Economic Index of Other Property Enterprises
(7) Analysis of Proportion Changes Situation of Enterprises in Different Size in Years
2.2.5 Analysis of Economic Index of Enterprises in Different Regions
(1) Analysis of Total Asset in Different Regions
(2) Analysis of Total Industrial Output Value in Different Regions
(3) Analysis of Sales Income in Different Regions
(4) Analysis of Total Profits in Different Regions
2.3 Analysis of Balance between Supply and Demand of Rice Industry, 2010-2012
2.3.1 Analysis of Supply of Rice Industry, 2010-2012
2.3.2 Analysis of Demand of Rice Industry, 2010-2012
2.3.3 Analysis of Production and Marketing Ratio of National Rice Industry, 2010-2012
Chapter 3: Analysis of Market Environment for Rice Industry
3.1 Analysis of Policy Environment for Industry
3.1.1 Policy Tendency Related to Industry
3.1.2 Development Planning for Rice Industry
(1) Review of “Eleventh Five-year” Development Plan
(2) Prospects for “Twelfth Five-year” Development Plan
3.2 Analysis of Economic Environment for Industry
3.2.1 Analysis of Domestic Macro-economic Environment
(1) Analysis of China’s GDP Growth
(2) Analysis of China Resident’s Income Growth
(3) China Total Retail Sales of Consumer Goods
(4) Analysis of China’s CPI and Change Situation
(5) China’s Total Import/Export and Growth
3.2.2 Analysis of Industry Macro-economic Environment
(1) Agricultural Production Maintains A Steady Development Trend
(2) Quality and Safety Level of Agricultural Product Gradually Increased
(3) Agricultural Mechanization Level Improved Continuously
(4) Agricultural Product Market Price Is Fully on the Rise
(5) Agricultural Product Trading Keeps at A Fast Growing Pace
(6) Agricultural Product Processing Industry Shows A Growth Momentum
3.2.3 Impact of Currency on Industry
3.3 Analysis of Demand Environment for Industry
3.3.1 Analysis of Demand Features for Industry Consumption
3.3.2 Analysis of Demand Trend for Industry Consumption
3.4 Analysis of Trading Environment for Industry
3.4.1 Development Status of Trading Environment for Industry
(1) Analysis of Trading Environment in 2012
(2) Trading Environment for China Rice Industry
3.4.2 Development Trend for Trading Environment for Industry
(1) External Economic Environment Status
(2) Impact of External Economic Environment
(3) Analysis of Internal Economic Environment
3.5 Analysis of Logistic Environment for Industry
3.5.1 Analysis of Major Transportation Means for Industry Logistics
3.5.2 Analysis of Major Transportation Cost of Industry Logistics
3.5.3 Impact of Oil Price on Industry Logistics
3.6 Analysis of Social Environment for Industry
3.6.1 Coordination between Industry Development and Social Economy
3.6.2 Regional Unbalanced Problems in Paddy Rice Planting
3.6.3 Different Regional Eating Habits in the Industry
3.6.4 Natural Disaster Problems in Development of Industry
Chapter 4: Analysis of Market Competition of Rice Industry
4.1 Analysis of Overall Market Competition of Industry
4.2 Analysis of International Market Competition of Industry
4.2.1 Development Situation of International Rice Market
4.2.2 Analysis of Competition Situation of International Rice Market
4.2.3 Analysis of Development Trend for International Rice Market
4.2.4 Investment Layout of Multinationals in China’s Market
4.2.5 Analysis of Competitive Strategies for Multinationals in China
4.3 Analysis of Domestic Market Competition of Industry
4.3.1 Analysis of Market Size of China Rice Industry
4.3.2 Analysis of Five-force Model of China Rice Industry
(1) Analysis of Upstream Bargaining Power
(2) Analysis of Downstream Bargaining Power
(3) Analysis of Substitute Threats
(4) Analysis of New Entrants Threats
(5) Analysis of Current Competition
4.4 Analysis of Investment/M&A and Restructuring/Integration of Industry
4.4.1 Investment/M&A and Restructuring/Integration Overview of Industry
4.4.2 Investment/M&A and Restructuring/Integration of International Rice Enterprises
4.4.3 Investment/M&A and Restructuring/Integration of Domestic Rice Enterprises
4.4.4 Feature Judgment on Investment/M&A and Restructuring/Integration of Rice Industry
4.5 Analysis of Features of Enterprises in Different Economic Type
4.5.1 Features of Enterprises in Different Economic Type
4.5.2 Analysis of Economic Type Concentration of Industry
Chapter 5: Analysis of Major Product Markets in Rice Industry
5.1 Features of Major Product Structure in the Industry
5.1.1 Analysis of Features of Product Structure in the Industry
5.1.2 Development Overview of Industry Product Market
5.2 Analysis of Major Product Markets in the Industry
5.2.1 Analysis of Polished Long-grained No glutinous Rice-related Product Market
5.2.2 Analysis of Polished Round-Grained Rice-related Product Market
5.2.3 Analysis of Thailand Rice-related Product Market
5.2.4 Analysis of Glutinous Rice-related Product Market
5.2.5 Analysis of Special Rice-rated Product Market
5.2.6 Analysis of Small Package Rice-related Product Market
5.3 Analysis of Market Price for Major Products in the Industry
5.3.1 Analysis of Market Price of Polished Long-grained No glutinous Rice-related Product
5.3.2 Analysis of Market Price of Polished Round-Grained Rice-related Product
5.3.3 Analysis of Market Price of Thailand Rice-related Product
5.3.4 Analysis of Market Price of Glutinous Rice-related Product
5.3.5 Analysis of Market Price of Special Rice-rated Product
5.3.6 Major Factors of Influencing Market Price of Rice Product
5.4 Sales Channels and Strategies for Major Products in the Industry
5.4.1 Major Problems in Sales Channels of Products
This report mainly analyzes the following aspects: production and development of China rice industry; current market environment and corporations’ competitiveness of rice industry; market demand features of rice industry; major markets of rice industry; competitive landscape and trend of rice industry; development status of major rice market segmentation; leading corporations’ operational condition in rice market; development trend and prospects forecast of rice industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of rice industry, so as to win advantages from competition!
For 65% Chinese, their stable food is rice. Rice plays a significant role in national food safety. The grain planting area in 2010 was 109.87 million hectare, up 0.89 million hectare comparing with that in last year. As the most important grain in China, the rice planting area accounted for over 30% of the grain planting area. The national rice output in 2010 was 82.444 million tons, up 30.5% over the same period of years. Along with the fastening urbanization in China, more than 200 million rural populations will transfer to urban area which will greatly increase the rice demand in urban area. The change of urban consumption structure will indirectly consume more grains.
Comparing with other industries, the current rice industry in China with small size and poor organization degree. In the aspect of rice processing, small-sized production, individual workshop and peddler are the mainstream. And the industry with few well-known brands and leading corporations as well as low market concentration. With the deepening economic globalization, China’s huge consumption market will attract more and more international rice brands that the domestic market competition will be gradually fierce. As customers’ loyalty to Chinese rice brands is not high at present, part of the market share may loss. Similar to the edible oil market ten years ago, the future rice market will with a brand trend while the small package market will with inevitable industry integration.
According to foreign experiences and domestic practices, it is an efficient way to improve China’s industry integration and upgrading, and realize modern industrialization by forming a comprehensive industrial train which covers from farmland to dinner, the one-stop industry management, and whole-course quality controlling. It is also an efficient model to transfer corporations’ development model to become stronger and larger. Presently many global grain giants are establishing the development model of overall industrial chain, which drives highly attention from the market.
Due to the regional factors for domestic rice, different areas with different local brands of strength, such as Wuchang Rice, Fangzheng Rice, Yingkou Rice, Panmian Rice, Gaoqing Rice, Sheyang Rice, Yuanyang Rice, Nanling Rice, Donghai Rice, Qianguoerluosi Rice, Huangzhuang Rice, Fengxin Rice, Wannian Rice, and Ningxia Rice, etc. These regional brands with certain influences at the local due to the unique local eco-environment, historical and cultural origin. Still, there is gap between the brands and national brands.
The coming era of brand consumption brings the high-end rice industry into being. Chinese consumers are transferring from the daily consumer goods towards brand consumer goods that they will pay more attention to product quality. Furthermore, the frequent news of “polluted rice, stale rice” drives greater attention to rice safety and quality. Accordingly, the rice market with gradually significant potentials and development space.
Since May 2011, rainfall in Hubei, Hunan, Jiangxi and other provinces decreased 30-40% as min and 70% as max comparing with previous years. Hunan and Jiangxi are the major production areas of early indica rice which accounts for half of the national output. The drought leads to rising prices in many places. Data shows that since January 2011, the retailing price of small package rice increases about 7%. The China’s rice industry is facing a complex market condition.
With Forward’s the long-term tracking and collecting market data of rice industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current rice industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China rice industry.
This report mainly analyzes the following aspects: production and development of China rice industry; current market environment and corporations’ competitiveness of rice industry; market demand features of rice industry; major markets of rice industry; competitive landscape and trend of rice industry; development status of major rice market segmentation; leading corporations’ operational condition in rice market; development trend and prospects forecast of rice industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of rice industry, so as to win advantages from competition!
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of rice industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of rice industry. This report is of a high value for rice producing corporations, R&D institutes, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of rice industry in an overall and systemic way.
Here, we’d like to express our sincere gratitude to China Food Industry Association, State Economic Information Center, National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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