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China Cabinet Industry Production & Marketing Demand and Investment Forecast Report

China Cabinet Industry Production & Marketing Demand and Investment Forecast Report

China Cabinet Industry Production & Marketing Demand and Investment Forecast Report

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China Cabinet Industry Production & Marketing Demand and Investment Forecast Report

Reporting core values

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current cabinet industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of cabinet industry, we conduct prudent analysis and forecast for cabinet industry’s future development trend.

Main Contents of report

In 2010, there were 129 enterprises above designated size in China cabinet industry. In the year of 2010, the industry realized the sales revenue of 19.724 billion Yuan, with a year-on-year increase of 31.31%. The industry realized the sales profit of 2.256 billion Yuan, with a year-on-year increase of 31.68%. And the total profit was 968 million Yuan, with a year-on-year increase of 47.29%. In terms of all kinds of indexes of growth speed, the cabinet industry of 2010 realized the fast development. The cost management control capability level in the industry was somewhat improved, and the profitability was somewhat improved.

At present, the number of China’s cabinet manufacturing enterprises extended from 20 in 1994 to more than 3,000 nowadays. A large industry system which has covered all provincial cities, all the second-tier cities and covered 90% of county level markets has been formed. A batch of excellent professional cabinet enterprises emerge in succession, such as OPPEIN, Boloni, Kangel, OLO, Dongfang Bangtai, etc. Meanwhile, some home appliance and cooker enterprises, such as Haier, Aucma, Vatti, Amblem and Fangtai are all positive to expand the cabinet market and holistic kitchen market, and then become the leading enterprises in the industry.

Since cabinet industry has been in the grow-up period and the industry has the 100% of personalized customization characteristic, the whole industry has relatively high profit rate, which is far higher than that of home appliance industry, sanitary industry and other industries.

Traditional home appliance and sanitary enterprises successively try to enter cabinet industry. Some home appliance giants, like Midea and Haier have occupied a certain market shares of the cabinet industry.The recent years are the key period for the development of cabinet industry: the entry threshold of industry keeps improving; a large sum of capital of home appliance and sanitary industries rush into the market; the competition level in the industry rapidly improves and the competition enters into a hot period; the good-quality dealers’ resources will be gradually monopolized by the mainstream first-tier brands; the gap between the first-tier brands and the second and third-tiers brands will be wider and wider. By the large-scale market promotion activities, such as engaged with image spokesmen, as well as releasing advertisement on CCTV and on the internet, a batch of well-known brands emerge, leading China cabinet industry to enter a brand competition period. Since the cabinet industry accelerate to occupy the market shares; the channel operation tends to be precise; and the industry speed up to re-shuffle, the popular brands will be stand out.

Nowadays, among China’s urban households, the owning rate of holistic kitchen is just 6.8%, which is far lower than that of US or EU developed countries, with the average figure of 35%. Among the urban home decoration consumption in the future, the decoration charge of

kitchen will take up 30%. And the cabinet furniture will account for 60% of the kitchen decoration fee. With the popularization of holistic kitchen concept, and with the officially release of China’s Standards for Cabinet Industry in June, 2008, the cabinet industry meet new development opportunities. According to relevant statistics, the market capacity of China’s holistic kitchen furniture will reach 29 million sets in the next 5 years.

With the growing competition in c, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent cabinet manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent cabinet brands rise up rapidly and gradually become leading corporations in cabinet industry!

With Forward’s long-term tracking and collecting market data of cabinet industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China cabinet industry’s market capacity, market size, development speed and competitive situation, depending on macro-prosperity of current cabinet industry and relying on its production and marketing conditions as well as the demand trend.

The report pay more attention to analyze the production and development of China cabinet industry; the current market environment and enterprise competitiveness of cabinet industry; the market demand characteristics of cabinet industry; the import and export market of cabinet industry; the competitive landscape and competitive trend of cabinet industry; the development situation of product market segmentation of cabinet industry; the leading corporations’ operational conditions in cabinet industry; as well as the development trend and prospects forecast of cabinet industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of cabinet industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current cabinet industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of cabinet industry, we conduct prudent analysis and forecast for cabinet industry’s future development trend. This report helps cabinet manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions. Moreover, this report is the first and weighty report on analyzing the upstream and downstream industrial chain of cabinet industry and analyzing its leading corporations in an all-round and systematical way.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Cabinet Industry

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