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China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

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  • Table of Contents

  • Content Summary

China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

Chapter 1: Definition and Development Background of Fast Fashion Industry

1.1 Definition of Fast Fashion Industry

1.2 Change Background of Social Morphology

1.2.1 China Steps into M-shaped Society

(1) Definition of M-shaped Society

(2) China Steps into M-shaped Society

(3) Enlightenment on M-shaped Society

1.2.2 Formation of Luxury Fashion Style

(1) Attractiveness of Famous Brands for the Youth

(2) Enlightenment of Luxury Fashion Style

1.2.3 Formation of Fickleness

(1) Fickleness in M-shaped Society

(2) Enlightenment of Fickleness

1.2.4 Summary on Changes of Social Morphology

1.3 Background of Social Consumption Capability

1.3.1 Social Consumption Capability and Consumption Structure

(1) Growth of Resident’s Disposable Income

(2) Resident’s Consumption Structure

1.3.2 Rising of Price on Apparel

(1) Rising of Ex-factory Price on Apparel

(2) Rising of Consumption Price on Apparel

1.3.3 Research on City Women’s Consumption

(1) Overall Research Information

(2) Consumption Structure by Age

(3) Brand Preference

(4) Major Influencing Factors

Chapter 2: Operating Models and Key Factor for Success in Fast Fashion Industry

2.1 Key Successful Factors of SPA Model and Value Chain

2.1.1 SPA Model Concept

2.1.2 Successful Brands with SPA Model

2.1.3 Key Successful Factors of SPA Model

(1) Locating Retailer as a Premise

(2) Transformable Fashion as a Core

(3) Production Capability as a Highlight

(4) Display on Store as a Magic Code

2.1.4 Industrial Value of SPA Model

2.2 Key Successful Factors of Horizontal Integration and Value Chain

2.2.1 Horizontal Integration Concept

2.2.2 Successful Brands with Horizontal Integration

2.2.3 Key Successful Factors of Horizontal Integration

2.2.4 Value Chain of Horizontal Integration

2.3 Operating Environment for Vertical Integration

2.3.1 Vertical Integration Concept

2.3.2 Applicable Environment for Vertical Integration

Chapter 3: Development Status and Trend for Fast Fashion Industry

3.1 Development Status of Fast Fashion Industry

3.1.1 Development Trend for Clothing Industry

(1) Market Scale of Fast Fashion Industry

(2) Typical Operating Models for Fast Fashion Apparel Market

(3) Most Growth Channel for Selling Apparel – E-commerce

3.1.2 Development Status of Fast Fashion Industry

3.2 Competition for Fast Fashion Industry

3.2.1 Competition Trend for Fast Fashion Industry

(1) Competition Trend for Fast Fashion Offline Brands

(2) Competition Trend for Fast Fashion Online Brands

3.2.2 Competition Trend for Fast and Slow Fashion

3.2.3 Core Competitiveness of Fast Fashion

(1) Speed

(2) Price

3.3 Informationization Construction Status of Fast Fashion Industry

3.3.1 Informationization Construction Status of Fast Fashion Industry

(1) Organizing Information of Informationization

(2) Application Situation of Informationization System

(3) Investment in Informationization

3.3.2 Problems in Fast Fashion Industry

3.3.3 Solutions to Informationization of Fast Fashion Industry

3.4 Development Trend for Fast Fashion Industry

Chapter 4: Analysis of Supply Chain of Fast Fashion Industry

4.1 Profile of Supply Chain of Fast Fashion Industry

4.2 Product Design of Fast Fashion Industry

4.2.1 Design Model for Fast Fashion Industry

4.2.2 Design Factors of Fast Fashion Industry

(1) Color

(2) Style

(3) Shell Fabric

(4) Technology

4.2.3 Design Trend for Fast Fashion Industry

4.3 Purchase Raw Materials for Fast Fashion Industry

4.3.1 Purchasing Model for Fast Fashion Industry

4.3.2 Purchasing Cost on Fast Fashion Industry

4.3.3 Purchasing Trend for Fast Fashion Industry

4.4 Manufacturing of Fast Fashion Industry

4.4.1 Manufacturing Model for Fast Fashion Industry

4.4.2 Manufacturing Cost on Fast Fashion Industry

4.4.3 Manufacturing Trend for Fast Fashion Industry

4.5 Logistics for Fast Fashion Industry

4.5.1 Logistics Model for Fast Fashion Industry

4.5.2 Logistic Cost on Fast Fashion Industry

4.5.3 Logistics Trend for Fast Fashion Industry

4.6 Terminal Sales for Fast Fashion Industry

4.6.1 Sales Model for Fast Fashion Industry

4.6.2 Sales Cost on Fast Fashion Industry

4.6.3 Sales Trend for Fast Fashion Industry

Chapter 5: Analysis of Operating Models for Fast Fashion Industry

5.1 Franchising

5.1.1 Profile of Franchising

5.1.2 Strengths and Weaknesses of Franchising

5.1.3 Cost on Franchising

5.1.4 Profits of Franchising

5.1.5 Representative Corporations with Franchising

5.2 Regular Chain

5.2.1 Profile of Regular Chain

5.2.2 Strengths and Weaknesses of Regular Chain

5.2.3 Cost on Regular Chain

5.2.4 Profits of Regular Chain

5.2.5 Representative Corporations with Regular Chain

5.3 B2C

5.3.1 Profile of B2C

5.3.2 Strengths and Weaknesses of B2C

5.3.3 Cost on B2C

5.3.4 Profits of B2C

5.3.5 Representative Corporations B2C

Chapter 6: Analysis of E-commerce Development of Fast Fashion Industry

6.1 E-commerce Development Status and Prospects for Fast Fashion Industry

6.1.1 E-commerce Development Status of Fast Fashion Industry

6.1.2 E-commerce Development Trend and Prospects for Fast Fashion Industry

6.2 Operating Model and Representatives for Comprehensive Shopping Mall in Fast Fashion Industry

6.2.1 Profile of Comprehensive Shopping Mall

6.2.2 Strengths and Weaknesses of Comprehensive Shopping Mall

6.2.3 Outstanding Representatives of Comprehensive Shopping Mall

(1) Tmall

(2) Tmall Shopping Mall Becomes A Fast Fashion Representative Brand

(3) Operation Performance of

(4) Marketing Strategy for Brand Representatives

(5) Core Competitiveness of Brand Representatives

6.2.4 Development Trend and Prospects for Comprehensive Shopping Mall

6.3 Operating Model and Outstanding Representatives of Vertical Store

6.3.1 Profile of Vertical Store

6.3.2 Strengths and Weakness of Vertical Store

6.3.3 Representatives of Vertical Store

(1) Mecoxlane Profile

(2) E-commerce Operation Model for Mecoxlane

(3) Marketing Strategy for Mecoxlane E-commerce

(4) Competitiveness of Mecoxlane

6.3.4 Development Trend and Prospects for Vertical Store Model

6.4 Operation Model and Representative of Lighting Brand Store

6.4.1 Profile of Lighting Brand Store

6.4.2 Strengths and Weakness of Lighting Brand Store

6.4.3 Representatives of Lighting Brand Store

(1) VANCL

1) VANCL Profile

2) Operation Scale of VANCL

3) Marketing Strategy for VANCL

4) Competitiveness of VANCL

(2) Moonbasa

1) Moonbasa Profile

2) Operation Scale of Moonbasa

3) Marketing Strategy for Moonbasa

4) Competitiveness of Moonbasa

6.5 Analysis of Marketing Methods for Fast Fashion E-commerce

6.5.1 Video Ad Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.2 SEM

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.3 Community Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.4 EDM Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.5 CPS Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.6 Integral Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.7 DM Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.8 Off-line Activity Marketing

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

6.5.9 Traditional Media Ad

(1) Audience

(2) Strengths and Weaknesses

(3) Marketing Effect

Chapter 7: Analysis of Development of Fast Fashion Industry in Major Cities

7.1 Shanghai

7.1.1 Consumption Environment for Fast Fashion in Shanghai

(1) Shanghai Economic Development and Consumption Capability

(2) Shanghai Population Structure and Consumption Capability

(3) Shanghai Consumption Concept and Consumption Features

7.1.2 Development Status of Shanghai Fast Fashion Industry

(1) Market Scale of Shanghai Apparel Industry

(2) Brands Enter into Shanghai Fast Fashion Industry

(3) Market Layout of Shanghai Fast Fashion Brands

(4) Competition Trend for Shanghai Fast Fashion Brands

7.1.3 Development Prospects for Shanghai Fast Fashion Industry

7.2 Beijing

7.2.1 Consumption Environment for Fast Fashion in Beijing

(1) Beijing Economic Development and Consumption Capability

(2) Beijing Population Structure and Consumption Capability

(3) Beijing Consumption Concept and Consumption Features

7.2.2 Development Status of Beijing Fast Fashion Industry

(1) Market Scale of Beijing Apparel Industry

(2) Brands Enter into Beijing Fast Fashion Industry

(3) Market Layout of Beijing Fast Fashion Brands

(4) Competition Trend for Beijing Fast Fashion Brands

7.2.3 Development Prospects for Beijing Fast Fashion Industry

7.3 Chengdu

7.3.1 Consumption Environment for Fast Fashion in Chengdu

(1) Chengdu Economic Development and Consumption Capability

(2) Chengdu Population Structure and Consumption Capability

(3) Chengdu Consumption Concept and Consumption Features

7.3.2 Development Status of Chengdu Fast Fashion Industry

(1) Market Scale of Chengdu Apparel Industry

(2) Brands Enter into Chengdu Fast Fashion Industry

(3) Market Layout of Chengdu Fast Fashion Brands

(4) Competition Trend for Chengdu Fast Fashion Brands

7.3.3 Development Prospects for Chengdu Fast Fashion Industry

7.4 Shenzhen

7.4.1 Consumption Environment for Fast Fashion in Shenzhen

(1) Shenzhen Economic Development and Consumption Capability

(2) Shenzhen Population Structure and Consumption Capability

(3) Shenzhen Consumption Concept and Consumption Features

7.4.2 Development Status of Shenzhen Fast Fashion Industry

(1) Market Scale of Shenzhen Apparel Industry

(2) Brands Enter into Shenzhen Fast Fashion Industry

(3) Market Layout of Shenzhen Fast Fashion Brands

(4) Competition Trend for Shenzhen Fast Fashion Brands

7.4.3 Development Prospects for Shenzhen Fast Fashion Industry

7.5 Shenyang

7.5.1 Consumption Environment for Fast Fashion in Shenyang

(1) Shenyang Economic Development and Consumption Capability

(2) Shenyang Population Structure and Consumption Capability

(3) Shenyang Consumption Concept and Consumption Features

7.5.2 Development Status of Shenyang Fast Fashion Industry

(1) Market Scale of Shenyang Apparel Industry

(2) Brands Enter into Shenyang Fast Fashion Industry

(3) Market Layout of Shenyang Fast Fashion Brands

(4) Competition Trend for Shenyang Fast Fashion Brands

7.5.3 Development Prospects for Shenyang Fast Fashion Industry

7.6 Wuhan

7.6.1 Consumption Environment for Fast Fashion in Wuhan

(1) Wuhan Economic Development and Consumption Capability

(2) Wuhan Population Structure and Consumption Capability

(3) Wuhan Consumption Concept and Consumption Features

7.6.2 Development Status of Wuhan Fast Fashion Industry

(1) Market Scale of Wuhan Apparel Industry

(2) Brands Enter into Wuhan Fast Fashion Industry

(3) Market Layout of Wuhan Fast Fashion Brands

(4) Competition Trend for Wuhan Fast Fashion Brands

7.6.3 Development Prospects for Wuhan Fast Fashion Industry

7.7 Hangzhou

7.7.1 Consumption Environment for Fast Fashion in Hangzhou

(1) Hangzhou Economic Development and Consumption Capability

(2) Hangzhou Population Structure and Consumption Capability

(3) Hangzhou Consumption Concept and Consumption Features

7.7.2 Development Status of Hangzhou Fast Fashion Industry

(1) Market Scale of Hangzhou Apparel Industry

(2) Brands Enter into Hangzhou Fast Fashion Industry

(3) Market Layout of Hangzhou Fast Fashion Brands

(4) Competition Trend for Hangzhou Fast Fashion Brands

7.7.3 Development Prospects for Hangzhou Fast Fashion Industry

7.8 Guangzhou

7.8.1 Consumption Environment for Fast Fashion in Guangzhou

(1) Guangzhou Economic Development and Consumption Capability

(2) Guangzhou Population Structure and Consumption Capability

(3) Guangzhou Consumption Concept and Consumption Features

7.8.2 Development Status of Guangzhou Fast Fashion Industry

(1) Market Scale of Guangzhou Apparel Industry

(2) Brands Enter into Guangzhou Fast Fashion Industry

(3) Market Layout of Guangzhou Fast Fashion Brands

(4) Competition Trend for Guangzhou Fast Fashion Brands

7.8.3 Development Prospects for Guangzhou Fast Fashion Industry

Chapter 8: Analysis of Operation of Leading Corporations in Fast Fashion Industry

8.1 Operation of International Fast Fashion Brands and Expansion in China

Reporting core values

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current fast fashion industry’s development status. Furthermore, based on future development tracks and years’ practice experience of fast fashion industry, we conduct prudent analysis and forecast for fast fashion industry's future development trend.

Main Contents of report

At present, significantly changes taken place in China’s society. China begins to step into M-shape society, which is with a large low-income group; the luxury fashion style and fickleness of a younger generation mainstream consumer has formed, and the demand for clothing has changed. Fast fashion, with characteristics of “fast, promote, exact” springs up, which caters the needs of these consumers, and drives the global fashion trend.

Some foreign fast fashion brands, such as “ZARA”, “UNIQLO” and “H&M” call for the global fashion trend and They perform well in China’s market; in domestic market, some brands like “ME&CITY” and “VANCL” begin to lift the banner of fast fashion, and occupy a position in fast fashion industry. According to China’s national conditions, the clothing consumer group of fast fashion will grow steadily, and we consider, fast fashion industry has good prospects for development.

With Forward’s long-term tracking and collecting market data of fast fashion industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the business mode of fast fashion industry; and conducts indepth analysis of development status, development trend and industrial supply chain; meanwhile, specifically analyzes the e-commerce of fast fashion industry and the regional development of fast fashion industry; at last, summarizes the development risks and investment risks of fast fashion industry.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current fast fashion industry’s development status. Furthermore, based on future development tracks and years’ practice experience of fast fashion industry, we conduct prudent analysis and forecast for fast fashion industry's future development trend. This report helps clothing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Fast Fashion Industry

 

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