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China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

China Fast Fashion Industry Business Mode and Investment Risk Analysis Report, 2013-2017

Last Update:2014-05-03

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Preface

Table of Content

At present, significantly changes taken place in China’s society. China begins to step into M-shape society, which is with a large low-income group; the luxury fashion style and fickleness of a younger generation mainstream consumer has formed, and the demand for clothing has changed. Fast fashion, with characteristics of “fast, promote, exact” springs up, which caters the needs of these consumers, and drives the global fashion trend.

Some foreign fast fashion brands, such as “ZARA”, “UNIQLO” and “H&M” call for the global fashion trend and They perform well in China’s market; in domestic market, some brands like “ME&CITY” and “VANCL” begin to lift the banner of fast fashion, and occupy a position in fast fashion industry. According to China’s national conditions, the clothing consumer group of fast fashion will grow steadily, and we consider, fast fashion industry has good prospects for development.

With Forward’s long-term tracking and collecting market data of fast fashion industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the business mode of fast fashion industry; and conducts indepth analysis of development status, development trend and industrial supply chain; meanwhile, specifically analyzes the e-commerce of fast fashion industry and the regional development of fast fashion industry; at last, summarizes the development risks and investment risks of fast fashion industry.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current fast fashion industry’s development status. Furthermore, based on future development tracks and years’ practice experience of fast fashion industry, we conduct prudent analysis and forecast for fast fashion industry's future development trend. This report helps clothing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Fast Fashion Industry

 


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