China TV Media Industry Report (2014-2018), Research of Subdivided Market and Potential Demand of Audience
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Do you feel your enterprise's growth is sluggish? Do you get lost in the ever-changing market demand? Where is the key to increase market share?
Rick Kash, Nielsen Global Vice Chairman, has pointed out: during the past 200 years, enterprises based on the supply have turn to a new form in recent years - demand economy. In the "winter" period, those enterprises that are really out of the woods often have a keen sense of smell and have insights into the demands of domestic and international market segments in advance. But how to do market segmentation, how to research needs and how to change the demand into real business interests have become most interested and unfamiliar problems for corporate and marketing managers.
But if you ask people of late 10th century and early 20th century what they want, they will not say it is a car, they are more likely to say they need a horse that can run faster. Or, when television media companies design or plan products, they need to draw on the idea of Steve Jobs or Ford, "users do not know what they want." Therefore, it is not enough to only passively meet users' obvious "demands". To create "demands" those are not yet thought of by customers is a solution for "potential user demands" in the true meaning.
Social media is getting increasingly competitive and takes advantages of new media technologies to constantly change its audience's media contact behavior and preferences. First appeared as audio-visual media, television media, with its strong network coverage, is rooted in the audience everyday. The growth of new consumer groups is bound to affect changes of the media industry in the whole TV program content, payment mode, behavior habits. It has become a top priority for TV media companies to how to adapt to the current needs of the audience and tap potential demand users.
Qianzhan's Industrial Research Institute has many years of experience in contact with the market and has extensive databases and massive amounts of data. In compliance with the principles of subdivision of eight types of markets, it uses demand analysis and forecasting model to help companies relocate existing market segments and uncover more precise market segments, by way of the timeline, allowing enterprises to clear the past, present and potential future demands of the industry. It makes comparative analysis of related existing products in the market, and then puts forward a viable marketing strategy.
Report of insight into market demand includes: impact of subtle changes in the market environment on the industry demands, to tap the market for investment opportunities through segmentation and research of production of the chain and the end consumers. Meanwhile, based on detailed demand data of the domestic market segments, regional markets, downstream application areas, the international market in recent years, it enables enterprises to accurately understand the customer potential demands, to develop practical product development strategy, to improve product performance and service experience to meet and even exceed customer (consumer) demands, thus obtaining greater market share over competitors.
Report of insight into market demand is based on the six research ideas: derivation and demonstration of demand factors, division of market segments, research and analysis of market demand, product prices and sales volume data and other information transformation, construction of forecasting model of the demand trend, product development process and direction design . At the same time, it maximizes the use of massive amounts of data generated from transaction data of daily activities from providers and business operations and market segments (by demand) to provide you with the most accurate and unique market perspectives.
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