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China Liquor Industry Production & Marketing Demand and Investment Forecast Report,2013-2017

China Liquor Industry Production & Marketing Demand and Investment Forecast Report,2013-2017

Last Update:2014-06-02

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At present, the concepts of strengthening production area come into being. For instance, Yibin in Sichuan won the title of "the capital of China liquor"; Luzhou is positively applying for the title of "the city of China liquor"; Sichuan province has proposed creating a industrial region concept of "A golden triangle of China liquor"; Guizhou government has printed and distributed the "the construction plan of Guizhou liquor brands", focusing on constructing three big brands in the north, middle and south of Guizhou province, meanwhile, Guizhou Municipal Committee of the CPC and the provincial government plans to relocate all the residents in Maotai town by 2015, in order to create a good production environment for Maotai liquor. The vigorous development of the liquor industry attracts the concerns of external capital, or even foreign capital. Many foreign enterprises such as the Thailand Wine King of TCC, Diageo and Moet Hennessy have set foot in China traditional liquor industry since 2005.

In terms of price, it's commonly said, "once the giants rise in price, others in second-line will follow". When Wuliangye announced to raise 20%-30% of the prices of their products, Yanghe Wine announced a 10% rise in price. Apart from the rise in price again and again, the liquor enterprises begin to develop in a direction of producing high-end and luxury products. The opening Luzhou branch office of Sichuan Gulin Langjiu Distillery Company affiliated with Langjiu Group means Langjiu will enter the luxury market in the form of exclusive shop. The products in exclusive shops are elite products, with the minimum unit price of 4,800 Yuan/per bottle, while the price of annual out of 100 bottles of 100-year anniversary Langjiu cost rises up to 128,000 Yuan/per bottle. The quantity of this kind of exclusive shop will reach 30, covering the national key cities by the end of 2012.

Liquor is China's unique world famous strong drink. However, there is any kind of China's wine brands in the world's top 10 luxury wine brands. Analysts consider, if China's brands hope to enter the world's luxury brands, liquor is probably a key breakthrough, and China liquor brands are expected to become world's famous luxury brands.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China liquor industry’s market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of liquor industry, we conduct prudent analysis and forecast for liquor industry's future development trend. This report helps liquor manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to China National Chemical Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Liquor Industry


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