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China Liquor Industry Production & Marketing Demand and Investment Forecast Report,2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Liquor Industry
1.1 Definition and Classification of Liquor Industry
1.1.1 Definition and Statistical Code of Industry
1.1.2 Main Category of Liquor
1.2 Statistical Standards of Liquor Industry
1.2.1 Statistical Departments and Statistical Coverage
1.2.2 Statistical Methods
1.2.3 Data Types
1.3 PEST Mode of Liquor Industry
1.3.1 Analysis of Industry Political and Legal Environment
(1) Governmental Supervision, Control and Regulation
1) National Food Safety Monitoring and Management
2) Liquor Advertisement and Price Regulation
3) The Ministry of Commerce on Strengthening Guidance of the Alcohol Circulation" During the "Twelfth Five-year" Period
4) Notice on Further Strengthening the Work of Wine Quality and Safety
5) Guidance Catalogue for the Industrial Structure Adjustment
(2) Industry Laws and Regulations
1) Liquor Consumption Tax
2) National Standard List for Liquor
(3) Industry Development Planning
1) Light Industry Adjustment and Revitalization Plan
2) “Twelfth Five-year” Plan on China Brewing Industry
3) “Twelfth Five” Draft Plan for Sichuan-flavor Liquor
4) “169” Plan for Liquor Industry
5) “158” Plan for Liquor Industry
1.3.2 Analysis of Industry Economic Environment
(1) Domestic Economic Growth
(2) Resident Income Level
(3) Industry and Resident Consumption Level
1.3.3 Analysis of Industry Social Environment
(1) Resident Consumption Structure
(2) Resident Consumption Concept
1.3.4 Analysis of Industry Technology Environment
(1) Research on Microbiology
(2) Fermentation Technology Process
(3) Cultured Laojiao
(4) Complex Fermentation
(5) Stratified Fermentation
(6) Interlayer Pit Mud Fermentation
(7) Development of Mild Liquor
(8) Progress of Post-processing Technology
(9) Mechanized Production of Liquor
(10) Advanced Natotechnology
(11) RFID Antifalsification Technology
1.4 Porter’s Five Forces Mode of Liquor Industry
1.4.1 Upstream Bargaining Power
1.4.2 Downstream Bargaining Power
(1) Bargaining Power of Wholesalers and Retailers
(2) Bargaining Power of Terminal Consumers
1.4.3 Barriers to Entry
(1) Production Link Barrier
(2) Channel Circulation Barrier
(3) Brand Barrier
1.4.4 Substitute Threats
(1) Substitute Threats of Liquor Products
(2) Substitute Threats of Other Drinks
1.4.5 Internal Competition of Industry
(1) Different Levels of Products Competition
(2) Different Regional Brands Competition
Chapter 2: Industrial Chain Structure of China Liquor Industry
2.1 Link and Constitution of Liquor Industry Industrial Chain
2.2 Supply Chain Explanation of Upstream Industry of Liquor Industry
2.2.1 Broomcorn Supply and Price Trend
(1) Broomcorn Supply and Liquor Industry Demand
(2) Broomcorn Price Fluctuation and Cost Influence on Liquor Industry
2.2.2 Rice Supply and Price Trend
(1) Rice Supply and Liquor Industry Demand
(2) Rice Price Fluctuation and Cost Influence on Liquor
2.2.3 Wheat Supply and Price Trend
(1) Wheat Supply and Liquor Industry Demand
(2) Wheat Price Fluctuation and Cost Influence on Liquor
2.2.4 Corn Supply and Price Trend
(1) Corn Supply and Liquor Industry Demand
(2) Corn Price Fluctuation and Cost Influence on Liquor
2.3 Distribution Chain Explanation of Downstream Industry of Liquor Industry
2.3.1 Development Status and Demand of Retail Industry
(1) Development Status of Retail Industry
(2) Comprehensive Retail Channels Development Situation of Liquor
2.3.2 Development Status and Demand of Catering Industry
(1) Development Status of Catering Industry
(2) Catering Channels Development Situation of Liquor
2.3.3 Development Status and Demand of Leisure Entertainment Industry
(1) Development Status of Leisure Entertainment Industry
(2) Leisure Entertainment Channels Development Situation of Liquor
2.4 Service Chain Explanation of Intermediary Industries in Liquor Industry
2.4.1 Development Status and Trend of Logistics Industry
(1) Operation Index of Logistics Industry
1) Overall Growth and Constitution of Logistics
2) Total Fee Growth and Constitution of Logistics
3) Value-added Growth and Contribution of Logistics Industry
4) Operation and Benefit of Logistics Enterprises
(2) Development of Logistics System for Liquor Industry
2.4.2 Development of Liquor Packaging Industry
(1) Development of Packaging Industry
(2) Development of Liquor Packaging Industry
Chapter 3: Output and Economic Index of Liquor Industry, 2009-2011
3.1 China Liquor Industry Output and Growth
3.1.1 Liquor Industry Output and Growth, 2009-2010
3.1.2 Liquor Industry Output and Growth by Province and City, 2009-2011
3.1.3 Liquor Industry Output and Growth in 2011
3.1.4 Liquor Industry Output and Growth by Province and City in 2011
3.1.5 Liquor Industry Output and Capacity Forecast, 2012-2015
3.2 Operational Benefits Index of China Liquor Industry, 2009-2010
3.2.1 Profitability Index
3.2.2 Operational Capability Index
3.2.3 Debt-paying Ability Index
3.2.4 Development Capability Index
3.3 Economic Index of China Liquor Industry
3.3.1 Economic Index of Liquor Industry, 2009-2010
(1) Comprehensive Economic Index
(2) Economic Index of Enterprises with Different Sizes
(3) Economic Index of Enterprises with Different Ownership
(4) Economic Index of Enterprises in Different Regions
3.3.2 Total Tax Paid and Growth of Liquor Industry
3.3.3 Operation of Liquor Industry in 2011
(1) Industry Size
(2) Capital/Labor Density
(3) Production and Marketing
(4) Cost Fee Structure
(5) Profit and Loss
3.4 Supply and Demand Balance Index of China Liquor Industry
3.4.1 Supply Index of Liquor Industry, 2009-2010
(1) Total Industrial Output
(2) Top 10 Regions with Highest Total Output Value
(3) Finished Product
(4) Top 10 Regions with Most Finished Products
3.4.2 Demand Index of Liquor Industry, 2009-2010
(1) Sales Value
(2) Top 10 Regions with Highest Total Sales Value
(3) Sales Revenue
(4) Top 10 Regions with Most Total Sales Revenue
3.4.3 Production and Marketing Rate of Liquor Industry, 2009-2010
3.5 Import and Export of Liquor Industry
3.5.1 Export of Liquor Industry
(1) Export of Liquor Industry, 2009-2010
1) Total Export
2) Export Product Structure
(2) Export of Liquor Industry in 2011
1) Total Export
2) Export Product Structure
3.5.2 Import of Liquor Industry
(1) Import of Liquor Industry, 2009-2010
1) Total Export
2) Export Product Structure
(2) Import of Liquor Industry in 2011
1) Total Export
2) Export Product Structure
Chapter 4: Development and Competition of Foreign and Domestic Liquor Industry
4.1 Development and Competition of International Spirits Market
4.1.1 Growth Analysis of International Spirits Market
(1) Changes of Spirit Consumption in Time Order
1) Golden Age of Spirit Consumption (1960-1980)
2) “Throe” Age of Spirit Consumption (1980-1990)
3) Twists and Turns Age of Spirit Consumption (1990-2000)
4) Steady Age of Spirit Consumption (2000-2010)
(2) Changes of Spirit Consumption in Space
(3) Category Growth of Spirits and Competition Analysis
1) Output of Major Spirit Brands
2) Market Shares of Major Spirit Brands
4.1.2 Market Growth and Brand Creation
(1) Market Growth of High-end Spirit
(2) Case Study of High-end Spirit Brands
1) Johnnie Walker
2) Absolut Vodka
4.2 Analysis of Development and Competition of China Liquor Market
4.2.1 Development Analysis of China Liquor Market
(1) Vertical and Deep of Sales Channels
(2) Evolution and New Growth Points of Industry Structure
(3) Capital Integration and Acquisition of Liquor Enterprise
4.2.2 Market Growth and Space Estimation of Liquor Industry
(1) Depth Distribution System and Sales Space Estimation
1) Supposed Premise
2) Channel Links and Profit Allocation Stimulation
3) Sales Volume Sensibility Analysis of Depth Distribution
4) Sales Growth Fee and Output Growth Stimulation
(2) Competitive Structure Upgrading and Enterprise Development Space Estimation
1) Supposed Premise
2) Product Price System and Profitability Stimulation
3) Product Structure Stimulation at the End of Different Stages
4) Income Profit Stimulation at the End of Different Stages
5) Definition of Main Competition Enterprise Size and Brand Influence
Chapter 5: Product Market Segmentation of Liquor Industry
5.1 Development of Liquor Product Market
5.2 Analysis of Markets with Different Flavor
5.2.1 Luzhou-flavor Liquor Market
(1) Market Shares of Luzhou-flavor Liquor
(2) Market Size of Luzhou-flavor Liquor
1) Output and Capacity
2) Sales Volume
5.2.2 Maotai-flavor Liquor
(1) Market Shares of Maotai-flavor Liquor
(2) Market Size of Maotai-flavor Liquor
1) Output and Capacity
2) Sales Volume
5.2.3 Fen-flavor Liquor
(1) Market Shares of Fen-flavor Liquor
(2) Market Size of Fen-flavor Liquor
1) Output and Capacity
2) Sales Volume
5.2.4 Mixed-flavor Liquor
(1) Market Shares of Mixed-flavor Liquor
(2) Market Size of Mixed-flavor Liquor
1) Output and Capacity
2) Sales Volume
5.3 Market Analysis of Different Levels of Products
5.3.1 High-end Liquor Capacity and Luxury Property
(1) High-end Liquor and Industry Percentage
1) Supply and Demand Contradiction of High-end Liquor
2) High-end Liquor Growth Volume and Growth Speed
3) Expansion Impact Factors of High-end Liquor
4) Analysis of Luxury Property of High-end Liquor
5.3.2 Market and Investment of Middle and Low-end Liquor
(1) Supply and Demand of Middle-and-low-end Liquor
(2) Investment Opportunities of Middle-and-low-end Liquor
Chapter 6: Consumption Research of Liquor Product Market
6.1 Space and Comparison of Liquor Demand
6.1.1 Comparison Between Liquor Consumption and International Per Capital
(1) Comparison Between International Spirit Consumption and Domestic Market
(2) Cases and Demonstration of Japan Spirit Liquor
6.1.2 Liquor Demand Structure and Transformation
(1) Liquor Structural Demand Growth Space
(2) Liquor Sever Consumption Group and China’s Population Structure
(3) Liquor Demand Structure Transformation
6.1.3 Liquor Demand Space Estimation
6.2 Liquor Consumption Space for Government Affairs and Commercial Business
6.2.1 Chinese Fiscal Income and Expense
6.2.2 China’s Enterprise Income and Expense
6.2.3 Consumption Policies for China’s Government Affairs and Commercial Business
6.2.4 Liquor Consumption Size for China’s Government Affairs and Commercial Business
6.2.5 Liquor Consumption Features of China Government Affairs and Commercial Business
6.3 Consumption Space for Common Residents
6.3.1 Liquor Product Market and Potential Consumption Demand
(1) Consumer’s Brand Preference
(2) Consumer’s Flavor Preference
(3) Consumer’s Liquor Degree Preference
(4) Consumer’s Considering Factor to Buy Liquor
(5) Consumer’s Major Place for Liquor Consumption
(6) Consumer’s Price Selection for Liquor
(7) Consumer’s Annual Expense on Liquor
(8) Consumer’s Liquor Purchasing Channels
6.3.2 Regional Consumption Cases of Liquor Product Samples
(1) Research on Beijing Liquor Consumers’ Demand
1) Consumption Behavior
2) Consumption Features
(2) Research on Wuhan Liquor Consumers’ Demand
1) Consumption Behavior
2) Consumption Features
Chapter 7: Finance and Investment on Liquor Products
7.1 Finance and Investment Development Situation of Liquor Products
7.1.1 Moutai
(1) 5-star Moutai Liquor Futures on China Wine Exchange
(2) Moutai Liquor Investment Gathering Capital Trust Plan
7.1.2 Wuliangye Liquor
7.1.3 Luzhou Laojiao
(1) “Guojiao 1573 High-end Tailored-made Liquor Profit Wealth Management” Plan
(2) “ICBC, Luzhou Laojiao Out of Made Tequ Liqor
(3) Guojiao 1573 Special Wealth Management Plan
7.1.4 Tuopai Liquor
7.2 Finance and Investment Exchanges of Liquor Products
7.2.1 Cooperation Between Bank and Liquor Enterprises
(1) Minsheng Bank
(2) Zhongrong International Trust Co., Ltd.
(3) ICBC
(4) Hankou Bank
7.2.2 China Wine Exchange
7.3 Finance and Investment Features of Liquor Products
7.3.1 Liquor Price and Inflation
(1) Inflation Level and Evolution
(2) Liquor Anti-inflation Property and Sustainability
7.3.2 Finance and Major Investment Ways of Liquor Products
(1) Auction
(2) Exchange
(3) Trust
7.4 Finance and Investment Market Meaning of Liquor Products
7.4.1 Meanings to Enterprise
(1) Meaning to Brand Creation
(2) Meaning to Product Marketing
7.5 Finance and Investment Risks Analysis of Liquor Products
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China liquor industry’s market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of liquor industry, we conduct prudent analysis and forecast for liquor industry's future development trend.
At present, the concepts of strengthening production area come into being. For instance, Yibin in Sichuan won the title of "the capital of China liquor"; Luzhou is positively applying for the title of "the city of China liquor"; Sichuan province has proposed creating a industrial region concept of "A golden triangle of China liquor"; Guizhou government has printed and distributed the "the construction plan of Guizhou liquor brands", focusing on constructing three big brands in the north, middle and south of Guizhou province, meanwhile, Guizhou Municipal Committee of the CPC and the provincial government plans to relocate all the residents in Maotai town by 2015, in order to create a good production environment for Maotai liquor. The vigorous development of the liquor industry attracts the concerns of external capital, or even foreign capital. Many foreign enterprises such as the Thailand Wine King of TCC, Diageo and Moet Hennessy have set foot in China traditional liquor industry since 2005.
In terms of price, it's commonly said, "once the giants rise in price, others in second-line will follow". When Wuliangye announced to raise 20%-30% of the prices of their products, Yanghe Wine announced a 10% rise in price. Apart from the rise in price again and again, the liquor enterprises begin to develop in a direction of producing high-end and luxury products. The opening Luzhou branch office of Sichuan Gulin Langjiu Distillery Company affiliated with Langjiu Group means Langjiu will enter the luxury market in the form of exclusive shop. The products in exclusive shops are elite products, with the minimum unit price of 4,800 Yuan/per bottle, while the price of annual out of 100 bottles of 100-year anniversary Langjiu cost rises up to 128,000 Yuan/per bottle. The quantity of this kind of exclusive shop will reach 30, covering the national key cities by the end of 2012.
Liquor is China's unique world famous strong drink. However, there is any kind of China's wine brands in the world's top 10 luxury wine brands. Analysts consider, if China's brands hope to enter the world's luxury brands, liquor is probably a key breakthrough, and China liquor brands are expected to become world's famous luxury brands.
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China liquor industry’s market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of liquor industry, we conduct prudent analysis and forecast for liquor industry's future development trend. This report helps liquor manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.
Here, we would like to express our sincere gratitude to China National Chemical Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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