China Corporate University Construction and Operation Indepth Research Report, 2013-2017

A corporate university is any educational entity that is a strategic tool designated to assist its parent organization in achieving its goals, which is also called corporation university, virtual university or enterprise business school. From 1980s, corporate university enters into a fast development period. The number of corporate university extended from more than 400 universities in mid 1980s to 3,700 universities in 2010 in the world. About 80% of the top 500 in fortune world own or are constructing their own corporate universities. According to data from Forward corporation, among the companies listed in USA, the profitability of those listed corporations with corporate universities is much higher than those without corporate universities.

In 1992, MOTO established a corporate university in China, which began the corporate university history in China. From then on, more and more enterprises, especially large-sized enterprises realize the importance of corporate universities. They get down to build their own corporate universities, then the construction of corporate university present an upward trend. As of the end of 2011, there are over 400 built corporate universities in China (among which there are more than 80 corporate universities built by foreign enterprises in China, and there are over 320 corporate universities built by Chinese local enterprises). If calculates those universities built by private capital, there are more than 1,000 corporate universities in China.

Forward Industry Research Center considers, the number of corporate enterprises will keep growing in the future; meanwhile, the value of corporate universities will be more prominent. Today, China enterprises face a lot of challenges and pressures. Among them, how to conduct transformation under the background of globalization and walk into a new development road is a challenge and pressure. In the environment context of economy re-balancing, adjusting customer demand structure and corporation internal cost structure, as well as bring driven factors to corporation transformation, will decide the new road to develop the corporation and the development direction for corporation talents. Corporate universities accelerate and promote the corporation transformation, and they play a key role in corporation transformation and renovation period.

Although China corporate enterprises develop rapidly, their quality is not the same. Compared with advanced countries, China's part of corporate universities only pay attention to hardware construction, and neglect software construction. The corporate universities have good hardware environment; however, the investments in curriculum system, informatization system, faculty quality and other aspects are not enough, which has severely restrained the substantial development of corporate university; therefore, the corporate university can not play its real role in corporation strategic transformation. How to build a corporate university? How to operate a corporate university? What's the development direction for a corporate university? These are three difficulties for entrepreneurs who want to build a corporate university.

With Forward’s long-term tracking and collecting market data of corporate universities, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the development status and development trend of foreign and domestic corporate universities; the strategic positioning; construction and operation condition; as well as the key factors to construct corporate universities, depending on the market environment of corporate universities and relying on corporate university cases research. Meanwhile, with comprehensive and specific first-hand market data, Forward helps you to grasp the construction and operation of corporate university, so as to successfully establish corporate universities and win advantages from corporation transformation!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Corporate University