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China Baking Food Industry Production & Marketing and Investment Forecast Report, 2013-2017

China Baking Food Industry Production & Marketing and Investment Forecast Report, 2013-2017

Last Update:2014-06-05

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Current these years the domestic baking industry has shown a healthy, fast and sustainable development trend: the enterprise scale is enlarging; there is still a growth of scale efficiency when price of food raw materials increases; there is a significant improvement of product quality, health and safety conditions. According to statistics from State Statistics Bureau, annual growth rate of total assets and sales revenue for China baking food industry are 21.62% and 27.42% from 2006 to 2010. Sales revenue in 2010 is 118.506 billion Yuan with a year-on-year growth rate of 36.72%; total profit is 8.331 billion Yuan with a year-on-year growth rate of 28.28%; product selling profit is 16.275 billion Yuan with a year-on-year growth rate of 37.62%. Development trend of baking food industry will continuously keep stable in 2010 that cost management capability and profitability are relatively strong.

Feature of China baking food industry is that numerous corporations of a relatively small scale. There are over one thousand baking food corporations in China currently. Huge population in China determines huge baking food consumption potential. And such a big market attracts many foreign and domestic chain-store brands like Korean Paris Baguette, Singapore Bread Talk, GANSO and 85℃ to enter the market. The fully new management ideologies and product design make a great flutter. The entry of international baking food store provides a good development sample for domestic corporations. It shortens the gap between domestic brands and international brands and provides upgrading opportunity for China baking industry.

Presently, marketing channels for traditional baking food is relatively mature. As E-commerce becomes the hot marketing channel for baking food, people will choose online shopping as it can meet the purchasing need at home and save large sum of time. The development potential for high-end cake market is larger. Due to the low brand concentration, high profit and rare leisure time of target customers who hardly spend long time in cake store, online shopping is a popular consumption way for high-end cake consumers. After the successful E-commerce model of 21cake, Holiland adopts network and telephone booking E-commerce model to promote high-end cakes—the black swan series. The join of Holiland will encourage more and more medium high end brands to take a try of E-commerce.

As an important part of daily life, baking food has become major food for some consumers. The baking food consumption has exceeded that of rice products. With the speed-up urbanization in China and improvement of consumption level, the food consumption will continuously develop well.

With Forward’s the long-term tracking and collecting market data of baking food industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current baking food industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China baking food industry.

This report mainly analyzes the following aspects: operational index and import/export market of baking food industry; operational condition of up/down-stream industries; industry competitive landscape and trend; industry market demand characteristics; trend and characteristics of industry corporations’ investment, merger and reform; market development status of major product segmentation in baking food industry; consumer product demand characteristics; marketing status and new channel construction of baking food industry; leading corporations’ operation condition in the industry market; development trend and prospect forecast of baking food industry.

Major characteristics of this report are forward-looking and timeliness. With the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of baking food industry.

Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!


Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Baking Food Industry

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