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China Baking Food Industry Production & Marketing and Investment Forecast Report, 2013-2017

Last Update:2014-06-05

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Preface

Table of Content

Current these years the domestic baking industry has shown a healthy, fast and sustainable development trend: the enterprise scale is enlarging; there is still a growth of scale efficiency when price of food raw materials increases; there is a significant improvement of product quality, health and safety conditions. According to statistics from State Statistics Bureau, annual growth rate of total assets and sales revenue for China baking food industry are 21.62% and 27.42% from 2006 to 2010. Sales revenue in 2010 is 118.506 billion Yuan with a year-on-year growth rate of 36.72%; total profit is 8.331 billion Yuan with a year-on-year growth rate of 28.28%; product selling profit is 16.275 billion Yuan with a year-on-year growth rate of 37.62%. Development trend of baking food industry will continuously keep stable in 2010 that cost management capability and profitability are relatively strong.

Feature of China baking food industry is that numerous corporations of a relatively small scale. There are over one thousand baking food corporations in China currently. Huge population in China determines huge baking food consumption potential. And such a big market attracts many foreign and domestic chain-store brands like Korean Paris Baguette, Singapore Bread Talk, GANSO and 85℃ to enter the market. The fully new management ideologies and product design make a great flutter. The entry of international baking food store provides a good development sample for domestic corporations. It shortens the gap between domestic brands and international brands and provides upgrading opportunity for China baking industry.

Presently, marketing channels for traditional baking food is relatively mature. As E-commerce becomes the hot marketing channel for baking food, people will choose online shopping as it can meet the purchasing need at home and save large sum of time. The development potential for high-end cake market is larger. Due to the low brand concentration, high profit and rare leisure time of target customers who hardly spend long time in cake store, online shopping is a popular consumption way for high-end cake consumers. After the successful E-commerce model of 21cake, Holiland adopts network and telephone booking E-commerce model to promote high-end cakes—the black swan series. The join of Holiland will encourage more and more medium high end brands to take a try of E-commerce.

As an important part of daily life, baking food has become major food for some consumers. The baking food consumption has exceeded that of rice products. With the speed-up urbanization in China and improvement of consumption level, the food consumption will continuously develop well.

With Forward’s the long-term tracking and collecting market data of baking food industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report will base on the macro condition of current baking food industry, production and marketing condition, industry demand trend of auto industry, then detailed analyzes the current market capability, market scale, development speed and competitive landscape of China baking food industry.

This report mainly analyzes the following aspects: operational index and import/export market of baking food industry; operational condition of up/down-stream industries; industry competitive landscape and trend; industry market demand characteristics; trend and characteristics of industry corporations’ investment, merger and reform; market development status of major product segmentation in baking food industry; consumer product demand characteristics; marketing status and new channel construction of baking food industry; leading corporations’ operation condition in the industry market; development trend and prospect forecast of baking food industry.

Major characteristics of this report are forward-looking and timeliness. With the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of baking food industry.

Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Baking Food Industry

Chapter 1: PEST Model of Baking Food Industry

1.1 Definition and Statistics Standards of Baking Food Industry

1.1.1 Concept and Definition of the Industry

1.1.2 Major Product Categories of the Industry

1.1.3 Statistical Department and Coverage of the Industry

1.1.4 Statistical Methods of the Industry

1.1.5 Data Category of the Industry

1.2 Analysis of Industry Policy Environment (P)

1.2.1 Relevant Industry Standards

(1) Hygienic Standard to Use Food Additive—Baking Food

(2) Hygienic Standard to Use Food Additive—Baking Food Filling

(3) Hygienic Standard to Use Food Additive—Biscuit

(4) Hygienic Standard to Use Food Additive—Cake

(5) Hygienic Standard to Use Food Additive—Bread

1.2.2 Policies and Regulations of the Industry

(1) Food Safety Law of the People 's Republic of China

(2) Use Standard of Food Additive (GB2760-2011)

(3) Notice on Strengthening the Supervision of Food Additive

(4) Management of Local Food Safety Standards

(5) Approaches on Food Safety Issues

(6) Punishment on Illegal Additive Add to Food

(7) China’s First National Standards of Food Safety Regional Management

(8) System Innovation of American Food Safety Law

1.2.3 Development Plan of the Industry

(1) Adjustment and Promotion Plan of Light Industry

(2) “Twelfth Five Years” Development Plan on Food Industry

1.3 Analysis of Industry Economic Environment (E)

1.3.1 Analysis of International Macro Economy

(1) International Macro Economic Status

1) America

2) Eurozone

3) Asian Countries

4) New Countries

(2) International Trading Status of China Food Industry

1) International Trading Scale of China Food Industry

2) International Trading Barriers of China Food Industry

(3) Development Trend of International Macro Economy

1.3.2 Analysis of Domestic Macro Economy

(1) Major Index of Domestic Macro Economy

1) GDP

2) Industry Added Value

3) Credit

4) Total Retailing Amount of Consumer Goods

(2) Comparison of GDP Growth and Industry Output Value Trend

(3) Development Trend of Domestic Macro Economy

1.3.3 Economic Operation of Food Processing Industry

(1) Major Financial Index of Food Processing Industry

1) Operational Benefit

2) Profitability

3) Operational Capability

4) Debt-paying Capability

5) Development Capability

(2) Investment of Food Processing Industry

(3) Importance of Baking Food Industry in Food Industry

1.4 Analysis of Industry Social Environment (S)

1.4.1 Analysis of Industry Consumption Environment

(1) Comparison of Disposable Personal Income and Industry Sales Scale

(2) Analysis of Rural and Urban Engel Coefficient

(3) Analysis of Consumer Price Index

1.4.2 Trend of Food Consumption Demand

1.5 Analysis of Industry Technology Environment (T)

1.5.1 Application of Soybean Product in Baking Food

1.5.2 Application of Food Flavor in Baking Food

1.5.3 Latest Trend of Food Technology

(1) Healthy Effect to Bread Making

(2) Natural Preservative

Chapter 2: Economic Index of 2009-2011 Baking Food Industry

2.1 Financial Index of Baking Food Industry

2.1.1 Analysis of Scale Index

2.1.2 Analysis of Profitability

2.1.3 Analysis of Operational Capability

2.1.4 Analysis of Debt-paying Capability

2.1.5 Analysis of Development Capability

2.2 Economic Index of Baking Food Industry

2.2.1 Economic Index of Enterprises of different Scales

2.2.2 Economic Index of Enterprises of different Natures

2.3 Balance between Supply and Demand for Baking Food Industry

2.3.1 Supply of National Baking Food Industry

(1) Total Output Value

(2) Finished Products

2.3.2 Supply of Regional Baking Food Industry

(1) Top 10 Regions in the aspect of Total Output Value

(2) Top 10 Regions in the aspect of Finished Product

2.3.3 Demand Analysis of National Baking Food Industry

(1) Sales Value

(2) Sales Revenue

2.3.4 Demand Analysis of Regional Baking Food Industry

(1) Top 10 Regions in the aspect of Sales Value

(2) Top 10 Regions in the aspect of Sales Revenue

2.3.5 Production and Marketing Ratio of National Baking Food Industry

2.4 Operation of 2011 Baking Food Industry

2.4.1 Analysis of Industry Scale

2.4.2 Analysis of Capital\Labor Intensity

2.4.3 Analysis of Production and Marketing

2.4.4 Analysis of Cost Structure

2.4.5 Analysis of Profit and Loss

2.5 Import and Export of 2010-2011 Baking Food Industry

2.5.1 Export of 2010-2011 Baking Food Industry

(1) Overall Export of the Industry

(2) Export Product Structure of the Industry

2.5.2 Import of 2010-2011 Baking Food Industry

(1) Overall Import of the Industry

(2) Import Product Structure of the Industry

Chapter 3: Industrial Chain of Baking Food Industry

3.1 Brief Introduction of Baking Food Industrial Chain

3.2 Upstream Industrial Chain of Baking Food Industry

3.2.1 Analysis of Basic Raw Material Market

(1) Analysis of Corn Market

1) Analysis of Corn Supply and Demand

2) Analysis of Corn Price Trend

3) Analysis of Corn Import and Export

(2) Analysis of Flour Market

1) Analysis of Flour Supply and Demand

2) Analysis of Flour Price Trend

3) Analysis of Flour Import and Export

(3) Analysis of Rice Market

1) Analysis of Rice Supply and Demand

2) Analysis of Rice Price Trend

3) Analysis of Rice Import and Export

(4) Analysis of Potato Market

1) Analysis of Potato Supply and Demand

2) Analysis of Potato Price Trend

3) Analysis of Potato Import and Export

(5) Analysis of Edible Vegetable Oil Market

1) Analysis of Edible Vegetable Oil Supply and Demand

2) Analysis of Edible Vegetable Oil Price Trend

(6) Analysis of Egg Market

1) Analysis of Egg Supply and Demand

2) Analysis of Egg Price Trend

(7) Analysis of Milk Market

1) Analysis of Milk Supply and Demand

2) Analysis of Milk Price Trend

3.2.2 Analysis of Auxiliary Material Market

(1) Analysis of Sugar Market

1) Analysis of Sugar Supply and Demand

2) Analysis of Sugar Price Trend

3) Analysis of Sugar Import and Export

(2) Analysis of Salt Market

1) Analysis of Salt Supply and Demand

2) Analysis of Salt Price Trend

(3) Analysis of Yeast Market

1) Analysis of Yeast Supply and Demand

2) Analysis of Yeast Price Trend

(4) Analysis of Food Additive Market

1) Scale of Food Additive Industry

2) Major Food Additive Market

3) Development Trend of Food Additive

3.2.3 Analysis of Food Packing Material Market

(1) Status of Food Packing Material Market

(2) Development Trend of Food Packing Material

3.2.4 Analysis of Food Machinery Market

(1) Status of Food Machinery Market

(2) Development Trend of Food Machinery Technology

3.3 Downstream Demand of Baking Food Industry

3.3.1 Characteristics of Industry Consumption Demand

(1) Major Consumer Groups of the Industry

(2) Consumer Psychology Characteristics of the Industry

3.3.2 Consumption Demand Trend of the Industry

Chapter 4: Market Competition of Baking Food Industry

4.1 Analysis of International Market Competition

4.1.1 Status of International Baking Food Market

(1) America

(2) Japan

4.1.2 Competition of International Baking Food Market

4.1.3 Development Trend of International Baking Food Market

4.2 Investment Distribution of Transnational Enterprises in China

4.2.1 Mexico Bimbo Group

4.2.2 American Kraft Food Company

4.2.3 American Pepsico Food Company

4.2.4 Philippine Liwayway Company

4.2.5 Korean Orion Food Co., Ltd.

4.2.6 American General Mill Food Co., Ltd.

4.2.7 Japanese Ezaki Glico Foods Co., Ltd.

4.3 Domestic Market Competition of the Industry

4.3.1 Market Scale of Baking Food Industry

4.3.2 Five Forces Analysis of the Industry

(1) Upstream Bargaining Capability

(2) Downstream Bargaining Capability

(3) Threat of Potential Entrants

(4) Treats of Substitute

(5) Competitive Landscape of the Industry

4.3.3 Competition Evaluation of Baking Food Industry

(1) from “Price War” to Brand Competition

(2) from Low-end Market Competition to High-end Market Competition

4.4 Competition of Industry Enterprises of different Economic Types

4.4.1 Characteristics of Enterprises of different Economic Types

4.4.2 Concentration Ratio of Industry Economic Types

Chapter 5: Analysis of Baking Food Market Segmentation

5.1 Analysis of Cake and Bread Market

5.1.1 Operation of Cake and Bread Industry

(1) Development Scale of Cake and Bread Industry

(2) Market Supply of Cake and Bread Industry

(3) Market Demand of Cake and Bread Industry

(4) Operational Benefit of Cake and Bread Industry

5.1.2 Analysis of Cake and Bread Product Market

(1) Analysis of Cake Market

1) Analysis of Mooncake Market

2) Analysis of Cake Market

3) Analysis of Custard Cake Market

(2) Analysis of Bread Market

5.1.3 Business Model of Cake and Bread Industry

(1) Production Model of the Industry

(2) Bakery Model

1) Evaluation of Bakery Model

2) Types and Effect of Bakery Model

1. Analysis of Unitary Pattern and Effect

2. Analysis of Composite Pattern and Effect

3) Competitive Landscape of bakery Enterprises

5.1.4 Brand-trend Operation of Cake and Bread Industry

(1) Brand-trend Operation become the Only Solution due to the Status and Trend

(2) Brand-trend Operation Center Around Value and Model System

(3) Brand-trend Operation Support as Industrial Management

5.1.5 Consumer Research of Cake and Bread Industry

(1) Research of French Roll Consumer

1) Analysis of Consumer Preference

2) Analysis of Consumer’s Purchasing Behavior

(2) Research of Bakery Product Consumer

1) Analysis of Consumer Preference

2) Factors for Consumers to Choose

5.1.6 Successful Cases Study of Cake and Bread Brands

(1) Successful Case Study of Panpan French Roll

1) Product Positioning

2) Product Promotion Model

3) Key Factors to Success

(2) Successful Case Study of Bakery Model

1) BreadTalk

1. Brand and the Influence

2. Analysis of Business Model

3. Key Factors to Success

2) 85C

1. Brand and the Influence

2. Analysis of Management Strategy

3. Key Factors to Success

5.2 Analysis of Biscuit and other Baking Food Market

5.2.1 Operation of Biscuit and other Baking Food Industry

(1) Development Scale of Biscuit and other Baking Food Industry

(2) Market Supply of Biscuit and other Baking Food Industry

(3) Market Demand of Biscuit and other Baking Food Industry

(4) Operational Benefit of Biscuit and other Baking Food Industry

5.2.2 Research of Biscuit Market

(1) Biscuit Market Scale

1) Production Scale

2) Consumption Scale

(2) Regional Penetration of Biscuit

(3) Brand Performance and Value of Biscuit

1) Brand Recognition

2) Brand Image

3) Comprehensive Analysis of Brand Value

(4) Biscuit Brand Marketing and Advertising Performance

1) Advertising Reach

2) Advertising Reaching Ways

3) Effectiveness of Advertising

4) Comprehensive Analysis of Advertising Effect

(5) Research of Biscuit Consumer

1) Considering Factors for Consumers to Purchase

2) Frequency of Purchase for Consumers

3) Purchasing Places of Consumers

4) Brand Loyalty of Consumers

5.2.3 Analysis of Baking Puffed Food Market

(1) Concentration Ratio of Baking Puffed Food Market

(2) Research of Chips Market

1) Regional Penetration of Chips

2) Brand Performance and Value of Chips

1. Brand Recognition

2. Brand Image

3. Comprehensive Analysis of Brand Value

3) Chips Brand Marketing and Advertising Performance

1. Advertising Reach

2. Advertising Reaching Ways

3. Effectiveness of Advertising

4. Comprehensive Analysis of Advertising Effect

4) Research of Biscuit Consumer

1. Considering Factors for Consumers to Purchase

2. Frequency of Purchase for Consumers

3. Purchasing Places of Consumers

4. Brand Loyalty of Consumers

(3) Development Trend of Baking Puffed Food

5.2.4 Cases Study of Differentiation Development of Master Kong

(1) Product Differentiation

(2) Price Differentiation

(3) Packing Differentiation

(4) Channel Differentiation

Chapter 6: Marketing of Baking Food Industry

6.1 Sales Model of Baking Food Industry

6.1.1 Marketing Channel Structure of Baking Food Industry

6.1.2 Major Marketing Channels of Baking Food

(1) Conventional Marketing Channel

1) Supermarket Channel

1. Comparison and Sales Model of Supermarket Channel

2. Influence of Chain Supermarket to the Operation of Baking Food

2) Monopoly Chain

1. Monopoly Chain Model

2. Joint Marketing of Monopoly Chain Store with different Industries

(2) Network Sales Channel

1) Application of E-commerce in Food Industry

2) Analysis of Bakery Network Sales

1. Status of Bakery Network Sales

2. Above-the-line and Below-the-line Coordination of Bakery Network Sales

3. Case Study of Holiland Network Sales

6.2 Marketing Strategy of Baking Food Industry

6.2.1 Basic Marketing Strategy of Baking Food

(1) Product Strategy

(2) Price Strategy

(3) Service Strategy

(4) Promotion Strategy

6.2.2 Holiday Marketing Strategy of Baking Food

(1) Concept of Holiday Marketing

(2) Consumption Characteristics in Holiday

(3) Main Points of Holiday Marketing

1) Clear Goals

2) Highlight the Promotion Topic

3) Focus on Promotion Forms

4) Holiday-oriented Selling Points of Products

5) Scientific Promotion Program

(4) Experience Marketing of Mooncake

6.3 Marketing Cases Study of Baking Food Industry

6.3.1 Marketing Cases Study of Cake and Bread Industry

(1) Marketing of GANSO

1) Marketing Background

2) Marketing Strategy

3) Marketing Effect

4) Marketing Case Study of GANSO Snow Mooncake

(2) Marketing of Christina

1) Brand Development

2) Marketing Strategy

6.3.2 Marketing Cases Study of Biscuit and other Baking Food Industry

(1) Marketing of Kraff Biscuit

1) Brand Introduction

2) Marketing Background

3) Marketing Strategy

4) Marketing Effect

(2) Marketing of Dali Food

1) Brand Introduction

2) Marketing Strategy

Chapter 7: Major Regional Markets of Baking Food Industry

7.1 Overall Characteristics of Industrial Regional Structure

7.1.1 Overall Characteristics of Industrial Regional Structure

7.1.2 Regional Concentration Ratio of the Industry

7.2 Production and Marketing of the Industry in Major Areas

7.2.1 Production and Marketing of Baking Food Industry in North China

(1) Production and Marketing of Baking Food Industry in Beijing

(2) Production and Marketing of Baking Food Industry in Tianjin

(3) Production and Marketing of Baking Food Industry in Hebei

(4) Production and Marketing of Baking Food Industry in Shanxi

(5) Production and Marketing of Baking Food Industry in Inner Mongolia

7.2.2 Production and Marketing of Baking Food Industry in Northeast China

(1) Production and Marketing of Baking Food Industry in Liaoning

(2) Production and Marketing of Baking Food Industry in Jilin

(3) Production and Marketing of Baking Food Industry in Heilongjiang

7.2.3 Production and Marketing of Baking Food Industry in East China

(1) Production and Marketing of Baking Food Industry in Shanghai

(2) Production and Marketing of Baking Food Industry in Jiangsu

(3) Production and Marketing of Baking Food Industry in Zhejiang

(4) Production and Marketing of Baking Food Industry in Shandong

(5) Production and Marketing of Baking Food Industry in Fujian

(6) Production and Marketing of Baking Food Industry in Jiangxi

(7) Production and Marketing of Baking Food Industry in An’hui

7.2.4 Production and Marketing of Baking Food Industry in Central China

(1) Production and Marketing of Baking Food Industry in Hunan

(2) Production and Marketing of Baking Food Industry in Hubei

(3) Production and Marketing of Baking Food Industry in Henan

7.2.5 Production and Marketing of Baking Food Industry in South China

(1) Production and Marketing of Baking Food Industry in Guangdong

(2) Production and Marketing of Baking Food Industry in Guangxi

(3) Production and Marketing of Baking Food Industry in Hainan

7.2.6 Production and Marketing of Baking Food Industry in Southwest China

(1) Production and Marketing of Baking Food Industry in Sichuan

(2) Production and Marketing of Baking Food Industry in Guizhou

(3) Production and Marketing of Baking Food Industry in Chongqing

(4) Production and Marketing of Baking Food Industry in Yunnan

7.2.7 Production and Marketing of Baking Food Industry in Northwest China

(1) Production and Marketing of Baking Food Industry in Shaanxi

(2) Production and Marketing of Baking Food Industry in Ningxia

(3) Production and Marketing of Baking Food Industry in Xinjiang

(4) Production and Marketing of Baking Food Industry in Gansu

Chapter 8: Management Analysis of Major Baking Food Enterprises

8.1 Development Overview of Baking Food Industry

8.1.1 Sales Revenue

8.1.2 Industry Output Value

8.1.3 Earning Performance

8.2 Cases Study of Leading Baking Food Enterprises

8.2.1 Management Analysis of Want Want China Holdings Limited

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.2 Management Analysis of Luohe Linying Qinqin Food Industry Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.3 Management Analysis of Liwayway (China) Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Investment, Merger and Reconstruction

8.2.4 Management Analysis of Pepsico Food (China) Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.5 Management Analysis of Orion Food Co.，Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.6 Management Analysis of Qingyuan Foodstuff Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Investment, Merger and Reconstruction

(7) Analysis of Enterprise Latest Development Trend

8.2.7 Management Analysis of Anyang Jianfeng Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Latest Development Trend

8.2.8 Management Analysis of Labixiaoxin (Fujian) Foods Industry Company Limited

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.9 Management Analysis of Christine Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.10 Management Analysis of Luohe Hengda Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.11 Management Analysis of Fujian Fuma Food Group Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.12 Management Analysis of Fujian Dali Foods Group Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Investment, Merger and Reconstruction

8.2.13 Management Analysis of Jinan Dali Foods Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.14 Management Analysis of Lotte (China) Foods Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.15 Management Analysis of Hubei Dali Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.16 Management Analysis of Nabisco Food (Suzhou) Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.17 Management Analysis of Huajia Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.18 Management Analysis of Panpan Food Group Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.19 Management Analysis of Hangzhou Tingyuan Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.20 Management Analysis of Shanghai Ezaki Glico Foods Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.21 Management Analysis of Tianjin Tingyuan Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.22 Management Analysis of Yexian Yongchang Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Investment, Merger and Reconstruction

8.2.23 Management Analysis of Guangdong Jiashili Food Group Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.24 Management Analysis of Guangdong Wangtong Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.25 Management Analysis of Luohe Jinjiang Fuyuan Food Industry Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.26 Management Analysis of Chengdu Dali Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

(6) Analysis of Enterprise Investment, Merger and Reconstruction

(7) Analysis of Enterprise Latest Development Trend

8.2.27 Management Analysis of Dongguan Jintai Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.28 Management Analysis of Hunan Mulin Modern Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.29 Management Analysis of Kellogg（Qingdao）Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.30 Management Analysis of Qingdao Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.31 Management Analysis of Sichuan Uncle Pop Foodstuff Industrial Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.32 Management Analysis of Hsu Fu Chi International Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.33 Management Analysis of Shenyang Jinjiang Fuyuan Food Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.34 Management Analysis of Shanghai Ganso Dream Fruit Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

8.2.35 Management Analysis of General Mill Food (Nanjing) Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise’s Major Business and Products

(3) Analysis of Enterprise Marketing Channels and Networks

(4) Analysis of Enterprise Management

1) Analysis of Major Economic Index

2) Analysis of Enterprise Profitability

3) Analysis of Enterprise Operational Capability

4) Analysis of Enterprise Debt-paying Ability

5) Analysis of Enterprise Development Capability

(5) Analysis of Enterprise Management Advantages and Disadvantages

Chapter 9: Investment and Prospects of Baking Food Industry

9.1 Investment Risks of Baking Food Industry

9.1.1 Policy Risk of Baking Food Industry

9.1.2 Technology Risk of Baking Food Industry

9.1.3 Supply Risk of Baking Food Industry

9.1.4 Macro Economic Fluctuation Risk of Baking Food Industry

9.1.5 Relevant Industry Risk of Baking Food Industry

9.1.6 Product Structure Risk of Baking Food Industry

9.1.7 Production Scale Risk of Baking Food Industry

9.2 Investment Characteristics of Baking Food Industry

9.2.1 Analysis of Industry Entry Barriers

9.2.2 Analysis of Profitability Modes

9.2.3 Analysis of Profitability Factors

9.3 Prospects Forecast of Baking Food Industry

9.3.1 Development Trend of Baking Food Market

9.3.2 Prospects Forecast of Baking Food Market

(1) Prospects Forecast of Cake Demand

(2) Prospects Forecast of Biscuit Demand

(3) Prospects Forecast of Bread Demand

(4) Prospects Forecast of Baking Puffed Food Demand

9.4 Investment Suggestions of Baking Food Industry

9.4.1 Investment Status of Baking Food Industry

9.4.2 Investment Suggestions of Baking Food Industry

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