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China Higher Education Industry Market Forecast and Investment Strategic Planning Report, 2013-2017

Last Update:2014-05-31

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Preface

Table of Content

Education industry is a foundation of social, economic, cultural, political development, which belongs to human resource industry of national economy, while higher education is a important part in China's education business, as well as a main force for the development of national R&D and personnel training. Since reform and opening up, China education industry has resulted in significant improvements, and achieved remarkable results. A socialism higher education system is initially formed to meet the needs of national economic construction and society, which contains all levels, various forms and complete disciplines. It mainly provides a larger number of specialized personnel for modernization and it plays an important role in the improvement of economic construction and science, as well as the development of society.

As the end of 2010, there are 2,723 regular higher education schools and adult higher education schools, with an increase of 34 over the previous year; there are 797 institution which have qualification to cultivate postgraduate, among which 481 are higher education schools and 316 are scientific institutions. In addition, China higher education enrollment and students continue to increase. In 2010, China's regular higher education schools enrolled 6.6176 million students, up by 227,700 students over the previous year; there were 22.3179 million students at school., up by 871,3000 students over the previous year. In 2010, China enrolled 538,200 postgraduate students, up by 27,200 students over the previous year. There were 1.5384 million postgraduate students at school, up by 133,500 students over the previous year. In 2010, there were 2.0843 million graduate students in China higher education junior and regular universities and colleges, up by 69,500 students; the students at school were 5.3604 million, down by 53,100 students.

At present, China higher education industry has initially formed a system, which can basically meet the needs of socialistic marketing economic system, and define a further direction for reform and development. Meanwhile, after experiencing a large-scale expansion of enrollment, China higher education has entered a more steady and well-organized development stage.

From the perspective of market scale, after experiencing rapid growth in 2003 and 2004, the growth of China higher education market growth slows down. From the perspective of asset scale, fixed asset of higher education schools has characteristics of form varieties, different kinds, large quantity and high-value, moreover the investment volume in various fixed asset will become larger and larger.

From the teaching faculty, there were 2.1566 million staff in higher education schools, up by 45,1000 staff over the previous year, among which there were 1.3431 million full-time teachers, with a increase of 47,900 staff. The student and teacher ratio in regular school is 17.33 to 1; there were 45,900 full-time teachers in adult higher education schools, down by 4,500 over the previous year.

From the perspective of industry competition, there exists competition between public education and private education; as well as regular education and vocational education. Along with the improvement of people's living standard and popularity of study abroad, domestic higher education face the competition from foreign countries. Therefore, Ministry of Education continues to strengthen and promote the cooperation with foreign education institutions. Currently, there are 1,218 various Chinese-foreign cooperative institutions or programs in China. Every region in China positively introduces foreign education resources. For instance, "Pearl River Delta Planing Outline" states clearly "support Hong Kong and Macao Elite Schools to run schools in Pearl River Delta regions, and relax the requirements to approve foreign education institutions to cooperate with Chinese local education institutions".

Under the guidance of national policies, higher education pays more attention to "improve the quality of talents training" and "enhance the scientific researching level". In some key regions, such as Beijing and Guangdong province, many universities and colleges were the first to develop school-owned enterprises and strengthen the cooperation between schools and enterprises. After 20 years' development, universities and colleges make full use of their advantages, and play a very important role in commercialization of scientific fruits and industrialization, as well as develop hi-tech industry. Thus, many famous brands emerge, such as "Beijing University Founder" and "Tsinghua Tongfang".

Meanwhile, richer and richer financing channels for higher education invigorate its capital market, so the investment of higher education industry will face new opportunities and risks.

Since the 21st century, China higher education has entered a stage of massification and the level of massification continues to be improved. On 29 July, 2010, "National Middle and Long Term Reform and Development Planning Outline (2010-2020)" pointed the main goal for the development of China's education business. By 2020, the gross enrollment ratio of China's higher education will reach 40%. The total scale of higher education will expand to 35.5 million. It can be seen that China has a huge development space in the next 10 years.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Higher Education Industry

Chapter 1: Development Overview of China Higher Education Industry

1.1 Overview of Higher Education Industry

1.1.1 Definition of Higher Education

1.1.2 Classification of Higher Education

1.1.3 Position of Higher Education in National Economy

1.2 Development Environment Analysis of Higher Education Industry

1.2.1 Economic Environment Analysis of Higher Education Industry

(1) Analysis of International Macro-economic Environment

(2) Analysis of Domestic Macro-economic Environment

(3) Analysis of Influence of Macro-economic Environment on Employment

1.2.2 Policy Environment Analysis of Higher Education Industry

(1) Policies Related to Higher Education Industry Since 2009

(2) Analysis of Influence of Important Policies

1.2.3 Social Environment Analysis of Higher Education Industry

1.2.4 Technology Environment Analysis of Higher Education Industry

Chapter 2: Analysis of the Development of International Higher Education

2.1 Development Overview of International Higher Education

2.1.1 Service Content Changing from Single Pattern to All-in-one Pattern

2.1.2 Service Form Changing from Loose Type to Tightly Knit Type

2.1.3 Appearance of Entrepreneurial University

2.1.4 Focusing on Interdisciplinary Development

2.1.5 Valuing the Talent Training Mode with entrepreneurship and Innovation Capability

2.1.6 Rise of Social Service and Learning

2.2 Analysis of the Development of US Higher Education

2.2.1 Development Size of US Higher Education

(1) University Size

(2) Enrollment Size

2.2.2 Levels of US Universities

(1) Research-oriented Universities

(2) Comprehensive Universities

(3) Liberal Arts Colleges

2.2.3 Difference Comparison Between China and US Higher Education

(1) Different Systems for Operating Schools

(2) Different Systems for Enrollment

(3) Different Sources of Capital

(4) Different Teacher Appointment Systems

2.3 Analysis of the Development of Japan Higher Education

2.3.1 Development Size of Japan Higher Education

(1) University Size

(2) Enrollment Size

2.3.2 Japan Higher Education System

(1) Types of Higher Education Institutions

(2) Establishing Forms of Higher Education

2.3.3 Analysis of Marketilization Reform of Japan Higher Education

(1) Three Reforms of Japan Higher Education Marketilization

(2) Forms of Japan Higher Education Marketilization

(3) Enlightenment of Higher Education Marketilization Reform

2.4 Analysis of the Development of Singapore Higher Education

2.4.1 Development Size of Singapore Higher Education

(1) University Size

(2) Enrollment Size

2.4.2 Comparison Between China and Singapore Higher Education

(1) Comparison of History, Country State and Education Idea

(2) Comparison of University/College Management Mode

(3) Comparison of Higher Education Investment

(4) Comparison of Goals for Higher Education

(5) Comparison of Higher Education Enrollment System

(6) Comparison of Higher Education Major Setting and Selection

(7) Comparison of Performance Assessment Methods

2.4.3 Enlightenment of Singapore Higher Education

(1) Reducing Governmental Administrative Management on Higher Education

(2) Adding More Investment to Higher Education Expenditure

(3) Encouraging People to Join Social Practical Activities

(4) Strengthening to Train Innovation Capability

(5) Reforming Universities/Colleges Enrollment System

第三章 Analysis of the Development China Higher Education

2.5 Development Situation of Higher Education Industry

2.5.1 General Overview of Higher Education Industry

2.5.2 Development Characteristics of Higher Education Industry

2.5.3 Size Situation of Higher Education Industry

(1) School Number and Enrollment Size of Higher Education Industry

(2) Asset Size of Higher Education Industry

2.5.4 Student Situation Statistics of Higher Education

(1) Student Number Changes of Higher Education

(2) Average Student at School of Per 100,000 Population in Higher Education Industry

2.5.5 Faculty Situation of Universities/Colleges

(1) Faculty Situation Statistics of Universities/Colleges (Total)

(2) Faculty Situation Statistics of Universities/Colleges (for Adult Universities)

(3) Faculty Situation Statistics of Universities/Colleges (for General Universities)

2.5.6 Structure Changes of Higher Education Industry

2.6 Analysis of Supply and Demand of Higher Education Industry

2.6.1 Supply Analysis of Higher Education Industry

(1) Higher Education Resources

(2) Gross Enrollment Ratio of Higher Education

(3) Faculty Situation of Higher Education

(4) Higher Education Expenditure

(5) Higher Education System

2.6.2 Demand Analysis of Higher Education Industry

(1) Tuition

(2) Household Income Level

(3) Employment Opportunity

(4) Development of National Economy and Changes of Industry Structure

(5) Number of Population at the Right Age to Universities/Colleges

2.7 Competition Situation of Higher Education Industry

2.7.1 Competitive Structure of Higher Education Industry

(1) Market Structure of Higher Education Industry

(2) General Higher Education Concentration

2.7.2 Analysis of Entry/Exit Barrier of Higher Education Industry

(1) Economic Barrier

(2) Administrative Barrier

2.7.3 Competition Analysis of Higher Education Industry

(1) Competition Between Public Education and Private Education

(2) Competition Between Domestic Education and Foreign Education

(3) Competition Between General Education and Vocational Education

Chapter 3: Development Analysis of Sub-industries of China Higher Education Industry

3.1 Development Analysis of General Higher Education

3.1.1 Development Status of General Higher Education

3.1.2 Development Size of General Higher Education

(1) Overall Size of General Universities/Colleges

(2) Students Situation of General Universities/Colleges

(3) Faculty Situation of General Universities/Colleges

3.1.3 Income and Expense Situation of Higher Education Expenditure

(1) Education Expenditure Income Situation

1) Education Expenditure Income Situation of General Higher Undergraduates Universities/Colleges in Many Regions

2) Education Expenditure Income Situation of General Vocational Schools in Many Regions

3.1.4 Development Trend of General Higher Education

3.2 Development Analysis of Adult Higher Education

3.2.1 Development Status of Adult Higher Education

(1) Features of Adult Higher Education

(2) Market Share of Adult Higher Education

3.2.2 Development Size of Adult Higher Education

(1) Overall Size of Adult Universities/Colleges

(2) Students Situation of Adult Universities/Colleges

(3) Faculty Situation of Adult Universities/Colleges

3.2.3 Income and Expense Situation of Adult Higher Education Expenditure

(1) Expense Situation of Adult Higher Education Expenditure in Many Regions

(2) Income Situation of Adult Higher Education Expenditure in Many Regions

3.2.4 Challenges Adult Higher Education Facing in the Course of Development

(1) Changes of Education Source Market

(2) Changes of General Universities/Colleges Education Allocation and Utilization of Orientation

(3) Reform of Higher Education System and Adjustment of Layout Structure

3.2.5 Development Trend of Higher Education

(1) Development Focus of Higher Education

(2) Developing to a Higher Academic Direction

(3) More Extensive Education Objects

(4) More Outstanding Occupation

Chapter 4: Development Analysis of China Ministries and Schools as well as Regional Schools

4.1 Division of Universities/Colleges Membership

4.2 Development Analysis of Ministries and Schools

4.2.1 Development Size of Ministries and Schools

(1) Statistics of Number of Ministries and Schools

(2) Classification Statistics of Ministries and Schools

4.2.2 Regional Distribution Situation of Ministries and Schools

4.2.3 Expenditure Situation of Ministries and Schools

4.2.4 Development Trend of Ministries and Schools

(1) Development Analysis of Local Universities and Colleges

4.2.5 Development Size of Local Universities and Colleges

(1) Statistics of Number of Universities and Colleges

(2) Classification Statistics of Universities and Colleges

4.2.6 Regional Distribution of Universities and Colleges

4.2.7 Expenditure Situation of Universities and Colleges

4.2.8 Development Trend of Universities and Colleges

Chapter 5: Development Analysis of China Public Education

5.1 Development Size of Public Education

5.1.1 Statistics of Number of Public Higher Education

(1) Statistics of Number of Public Higher Education

(2) Percentage of Public Higher Education

5.1.2 Student Statistics of Public Higher Education Schools

5.1.3 Faculty Situation of Public Higher Education Schools

5.2 Development Analysis of Influence of Higher Education

5.2.1 Advantages Analysis of the Development of Public Higher Education

5.2.2 Disadvantages Analysis of the Development of Public Higher Education

5.3 Development Trend of Public Higher Education

5.3.1 Expanding Social Cooperation

5.3.2 Continuing to Expanding Financing Channels for Public Higher Educational Schools

(1) Continuing to Promoting Educational Bonds

(2) Issuing Higher Education Lottery

5.3.3 Assimilation of Public and Private Higher Education Schools

Chapter 6: Development Analysis of China Private Higher Education

6.1 Development Size of Private Higher Education

6.1.1 Statistics of Number of Private Higher Education

(1) Statistics of Number of Private Higher Education

(2) Percentage of Public Private Education

6.1.2 Statistics of Student Number of Private Education School

6.2 Operational Situation of Private Higher Education

6.2.1 School Pattern of Private Higher Education

6.2.2 Structure Situation of Private Higher Education

6.2.3 Consumer Group Analysis of Private Higher Education

6.3 Analysis of Influencing Factors of Private Higher Education

6.3.1 Major Problems Private Higher Education Facing

(1) Single Capital Channel

(2) Not Higher Enough Schooling Quality

(3) Management Needing to Be Improved

6.3.2 Analysis of Factors Affecting the Development of Private Higher Education

(1) Restriction of Social Concept

(2) Lack of Fair Competition

1) Unfair Enrollment

2) Unfair Student Treatment

3) Unfair Teacher Treatment

4) Unfair System Demand

(3) Unstable Faculty Team

(4) Unclear Property

(5) Not Enough Understanding on Investment in School

6.4 Development Trend and Prospects of Private Higher Education

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