China Jewelry Industry Business mode and Investment Opportunity Analysis Report

The competition of modern enterprises tends to be business mode competition. At present, China’s enterprises are under the changes of international and domestic macro-economic environment, market competitive environment, consumer consumption behavior, national policy guidance and so on, thus they face a more and more complicated and changeable environment. The mode of receiving large-scale production order can bring fast and sustainable expansion for enterprises. Therefore, enterprises need to transform and upgrade. As to jewelry industry, the enterprises meet the same difficulties. The financial crisis in 2008 caused great damage to jewelry enterprises, especially to jewelry processing industry. After financial crisis, many enterprises were forced to transform, and explored two ways to develop. One is the extension of “6+1 industrial chain”, including five links, “product design, storage and transportation, order treatment, wholesale dealing, terminal retail”, creating traditional jewelry brands. The other is the directly extension of the last link, namely “terminal link”, creating electronic business jewelry brands.

E-commerce is a representative of business mode in 21st century. More and more consumers, especially the young generation, like to shop on-line. So, this consumer group becomes bigger and bigger. The representative brands of this mode are Zbird and Obolee. The enterprises grasp the on-line shopping marker demand of jewelry products, and first develop this field. At present, they all perform very well, as well as gain the recognition and attention from the industry. While many traditional jewelry enterprises, like Chow Tai Fook, have realized E-commerce’s threats and effects, so they enter into this field in succession.

Nowadays, China has been the world’s second largest luxury consumption country and a major growth area of global luxury industry. In the next 3 years, China is expected to surpass Japan, becoming the largest luxury consumption power in the world. In 2010, China’s per capital GDP reached 4,000 US dollar, while China now is at a initial stage of luxury product consumption, the demand for all kinds of luxury products, such as jewelry, well-known wine, brand watch will grow explosively. It’s predicted that China is expected to one of most competitive centers of jewelry manufacturing and trading, and it will also become the world’s largest jewelry consumption market.

China jewelry industry has a huge development potential, while as a “chaos” time in China jewelry industry, who can grasp the opportunity, who will win. In a long run, the future jewelry enterprises giants must have strong brands, higher jewelry design level, and they need to improve the soft power and R&D capability. As long so forming a complete industrial chain, as well as having successful business mode, the jewelry enterprises can stand out from the competition in the future.

The report pays more attention to explore the new business modes, namely, development routines and operational modes, as well as put forward constructive strategic suggestions for enterprises. The report firstly analysis China jewelry industry’s development trend. From the perspective of current development environment and competitive trend, China jewelry industry’s business mode has shifted from traditional product and brand competition to business mode competition; the report mainly focuses on analyzing jewelry industrial chain’s extension mode and jewelry e-commerce mode. By analysis successful cases, it provide some experience for enterprises. On the basis of this, making an evaluation and choices on the jewelry industry’s overall marketing strategies.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Jewelry Industry