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China Smart Home Appliances Industry Report of Market Research and Investment Forecast Analysis, 2013-2018

Last Update:2014-05-25

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Preface

Table of Content

In oversupply economic times, the key to success is that the enterprise can firmly lock and capture it in when the demand has not yet been formed. Successful companies will often devote a lifetime of effort and resources to search the current industry demands, potential demands and new demands!

While competition in the smart appliance industry is growing, the integration and acquisitions of large enterprises and capital operation are becoming more frequent, and more emphasis is focused on market research for excellent domestic producers of smart appliance industry especially on the industrial development environment and in-depth study of the purchasers. Because of this, a large number of outstanding domestic brands of smart appliance industry have risen rapidly, becoming leaders in the hardware industry!

This report is based on long-term market tracking information by Forward Business on the smart appliance industry. It analyses comprehensively and accurately the structure analysis system from the overall height of the industry for you. This report mainly analyzes the background and stage of smart appliances industry; manufacturing operations and development status of China smart appliance industry; current market environment; technical features; development of major product segmentations of smart appliances industry; business conditions of leading enterprises; development trends and future prospects.Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and trends throughout smart appliance industry, thus the opportunities to win in the competition for you!

The greatest feature of this report is forward-looking and timeliness. Based on the development path and years of practical experience, it makes careful analysis and prediction of the future development trends of smart appliance industry. It is a rare quality for smart appliance production enterprises, research institutes, marketing companies, investment companies to accurately understand the latest developments in the smart appliance industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry's first on upstream and downstream of the smart appliance industry and on the comprehensive system analysis of key industry enterprises.

This report will help smart appliance production enterprises, research institutes, marketing companies, investment companies accurately understand the latest developments of the smart appliance industry and early detect blank points of smart appliance industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of smart appliance industry and become a good advantage for sustainable development, effectively avoid the investment risks from the smart appliance industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported strongly by China Video Industry Association, the National Economic Information Center, the National Bureau of Statistics the National Bureau of Customs, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for business reference purposes only, we hope corporate advertising clients do not use for advertisement ranking comparison. Otherwise, all the consequences caused, Qianzhan Business will not bear!

Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies!

Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Qianzhan Industry Research Institute

Research Team of Smart Appliance Industry

Chapter 1: Overview of China smart appliances industry

1.1 Overview of China smart appliance industry

1.1.1 Concept definition of China smart appliance industry

(1) the definition of smart appliances

(2) classification of smart appliances

(3) features of smart appliances

1.1.2 define the pseudo- smart appliances and smart appliances

1.1.3 analysis of the features and functions of smart appliances

1.1.4 analysis of the development stages of China smart appliance industry

(1) the emergence and development of smart appliance industry

(2) theoretical Analysis of the life cycle IDM

(3) the life cycle of smart appliances industry

(4) the smart appliance industry’s technology development phase

1.1.5 analysis of history study of China smart appliance industry

1.2 Analysis of policy environment of China auto electronics industry,

1.2.1 industry-related policy development

1.2.2 the planning and development of intelligent home appliances industry

1.2.3 restructuring and revitalization plan of light industry

1.3 Analysis of economic environment of China auto electronics industry

1.3.1 analysis of the domestic macroeconomic environment

(1) the status of domestic macroeconomic

(2) China economic trends in 2013

1.3.2 the impact of domestic macroeconomic environment on the industry

(1) From the point of view of the industry, although the market fluctuates in the short-term , environment is good in the long term

(2) The influences of real estate control policies on the smart appliance industry are limited

(3) RMB appreciation trend will compress the traditional household appliances’ margins and adjusting the product structure has become an inevitable trend

1.4 Analysis of social environment of China auto electronics industry

1.4.1 analysis of the status of the domestic social environment

(1) the level of urbanization continuously improves

(2) people pay more and more attention to health and safety

(3) the number of the elderly population continues to increase, the level of aging constantly improves

(4) consumer attitudes changes

1.4.2 The impact of domestic social environment on the smart appliance industry

(1) the level of urbanization continuously improves. changes of consumer attitudes will promote the growth of smart appliances market scale

(2) people 's aspirations for health and safety will promote the development of smart appliances industry

(3) Aging improvement will give opportunities for the smart appliance industry

1.5 Analysis of technical environment of China auto electronics industry

1.5.1 analysis of the status of the domestic technical environment

(1) growing R & D investment

(2) growing quantities of patents

(3) industry-related technology development

1.5.2 the impact of domestic technical environment on smart appliance industry

(1) growing R & D investment will promote the rapid development of smart appliance industry

(2) the development of related technical environments constraints the development of China smart appliance industry

(3) There are a certain degree of difficulty and cost issues combining smart appliances industry and related technologies

1.6 Summary of macro environment analysis

1.6.1 the opportunities to develop smart appliances industry

(1) The state’s industrial upgrading of the household appliance industry will promote the development of smart appliance industry

(2) The gradually changing of consumption habits will have a huge demand for smart appliances

(3) The development of smart technologies will bring opportunities for the smart appliance industry

1.6.2 the threats for development of smart appliances industry

(1) unpurified standards

(2) the relevant technical environment is immature

(3) technical risk

Chapter 2: Analysis of China smart appliance market development

2.1 the basis of China smart appliance market

2.1.1 basic conditions

2.1.2 association of basic conditions and smart appliance industry

2.2 analysis of the association between the development of appliance industry and the development of smart appliances industry market

2.2.1 development status of the Chinese household appliance industry

(1) size of the market to stabilize

(2) a high degree of market concentration and stability

(3) higher trade barriers and barriers to enter

(4) industrial policy points to industrial upgrading

(5) the industry has good prospects for development

2.2.2 the development of China household appliance industry brings opportunities and threats to the smart appliance industry market

(1) opportunities

(2) threats

2.3 analysis of the association between smart home industry and the development of smart appliances industry market

2.3.1 analysis of the status quo of China smart home development

(1) a late start and the market is still small

(2) imbalances of regional development

(3) less market competition

(4) good industry outlook

2.3.2 the development of the smart home promotes the market-orientation of smart appliance industry

(1) the development of smart home will promote demand for smart appliances

(2) interoperability and integration of relevant technical standards and agreements will promote the convergence of criteria of smart appliances

(3) the mature of smart home technology in favor of networking and communication level of smart appliances

2.4 analysis of the correlation between smart grid development and smart appliance industry market

2.4.1 analysis of the status of smart grid development in China

(1) the ratio of the scale of Chinese investment in smart grid significantly improves

(2) China smart grid investment favors the east, central and northern regions

(3) the Chinese smart grid investment focuses on large-scale grids

2.4.2 the development of China smart grid market has brought opportunities and threats to the development of smart appliance industry

(1) opportunities

(2) threats

2.5 analysis of the correlation between Internet development and smart appliance industry market

2.5.1 analysis of the status quo of China Internet development

(1) scale of Internet users and the time of Internet browsing are growing

(2) Internet-based resources become more abundant

(3) the development of Internet applications is stable

2.5.2 the impact of the development of the Internet market on the smart appliance industry

(1) penetration of Internet technology to household appliances

(2) Internet companies station in the smart appliance industry

2.6 analysis of the correlation between IOT development and smart appliance industry market development

2.6.1 analysis of the status of development of IOT

(1) basically complete industrial system of IOT, but not yet formed a true sense of the shape and flashpoint of the networking industry

(2) the level of the core technology of China IOT Internet is still a gap with the developed countries

(3) the standardization of IOT needs to strengthen the overall management

(4) the rapid expansion of market size of IOT

2.6.2 the development of IOT brings opportunities and threats to the industrial development of smart household appliances industry

(1) opportunities

(2) threats

2.7 analysis of the development of triple play and smart appliances industry market

2.7.1 Analysis of the status quo of triple play development

(1) the number of users of triple play to achieve a breakthrough

(2) the triple play into the overall promotion period

(3) there are some technical difficulties for triple play

(4) the triple play has not yet formed an effective profit model

2.7.2 the triple play brings opportunities and threats to the smart appliance industry market

(1) opportunities

(2) threats

Chapter 3: Analysis of development of domestic and foreign appliance industries

3.1 analysis of the development of international smart appliances industry

3.1.1 analysis of American smart appliances development

(1) development of smart grid technologies

(2) development of demand responsive appliances

(3) the development of residential energy management system

(4) the standardization of smart grid appliances

3.1.2 analysis of European smart appliances development

(1) development of smart grid technologies

(2) intelligent technology of household appliances

(3) the development of residential energy management system

3.1.3 analysis of Japanese smart appliances development

(1) smart grid of Japanese characteristics

(2) development of intelligent network appliances

3.1.4 enlightenments from the experience of the international smart appliances industry

(1) Smart grid is the driving force of smart appliances

(2) The smart grid will promote the rapid development of smart appliance industry

3.2 Analysis of the development of China smart appliance industry

3.2.1 The development status of Chinese smart appliances industry

3.2.2 Analysis of the Chinese home appliance industry market

(1) products investment

(2) product development

(3) product on sale

1) categories of products on sale of Chinese home appliance enterprises

2) prices of products on sale of Chinese home appliance enterprises

(4) case study of products

(5) analysis of product trend

(6) product forecast

Chapter 4: Analysis of technical development of Chinese household appliance industry

4.1 Analysis of fuzzy control technology development

4.1.1 Overview of fuzzy control technology

(1) overview of the development of fuzzy control technology

(2) the fuzzy control system

(3) the characteristics of fuzzy control technology

(4) the development prospects of fuzzy control technology

4.1.2 the application of fuzzy technology

(1) application of fuzzy technology

(2) system analysis

1) Systematic review

2) analysis of washing machine’s fuzzy system

4.2 analysis of neural network technology development

4.2.1 overview of the development of neural network technology

(1) overview of the development of neural network technology

(2) the neural network control system technology

(3) the main characteristics of neural network technology

(4) neural network technology trends

4.2.2 the application of neural network technology

4.3 analysis of cloud computing technology

4.3.1 the development of cloud computing

(1) development status of cloud computing

(2) the characteristics of cloud computing

(3) cloud computing project

(4) competitive analysis of cloud computing

(5) the development trend of cloud computing

(6) corporate restructuring

4.3.2 analysis of the development of cloud computing technology

(1) standardization progress

(2) key technologies

Chapter 5: Analysis of major product market segments of China smart appliances

5.1 analysis of smart TV market development

5.1.1 analysis of the status of Chinese smart TV market

(1) rapid expansion of the market size

(2) intense market competition

(3) strong demand for consumer purchase

(4) technology has not been very mature

(5) The current major brands of smart TV are still the traditional TV brands

(6) the launch of industry standards promotes the development of smart TV

(7) fierce competition of all-in-one machine and STB mode in the short term

5.1.2 smart TV trends and prospects

(1) the development trend analysis

(2) Development Forecast

5.1.3 the smart TV consumer awareness and demand for research

(1) The purpose of the survey sample description

(2) consumer demand for smart TV functions

(3) the purchase of consumer expectations for smart TV brands

(4) affect the main reason for consumers to buy smart TV

(5) consumer acceptance of smart TV prices

(6) consumer spending trends and smart TV forecast

5.2 analysis of intelligent washing machine market

5.2.1 analysis of the development status of smart washing machine in China

(1) large market size

(2) a high level of technological development

(3) the fierce market competition

(4) consumer demand for smart washing machines is growing

5.2.2 the development trend of China smart washing machine and prospects

(1) trends

(2) development prospects

5.3 analysis of the development of intelligent air-conditioning market

5.3.1 analysis of the development status of China air-conditioning market

(1) the development of intelligent air-conditioning market is still in its infancy

(2) intelligent air-conditioning market is expanding

(3) intelligent air-conditioning market is highly competitive , enhance the competitiveness of domestic brands

(4) the competition direction steering to performance and design

5.3.2 The development trend of China smart air-conditioning and prospects

(1) trends

(2) development prospects

5.4 analysis of smart refrigerator market

5.4.1 analysis of the development status of Chinese intelligent refrigerator market

(1) the current size of the market is small

(2) relevant technology becomes more mature

(3) the degree of competition for high-end smart fridges is relatively small

(4) smart refrigerator brands is almost traditional refrigerator brands

(5) consumers’ awareness of smart refrigerator is increasing, the market is gradually cultivated

5.4.2 analysis of trends and prospects of intelligent fridge

(1) analysis of trends of smart refrigerator

1) the market size will grow

2) the single function will have increasingly high level of intelligence

3) the level of networking and communications will rapidly develop

(2) development prospects for intelligent fridge

5.5 analysis of intelligent small household electrical appliances market

5.5.1 analysis of the development status of China smart small appliances

(1) the current overall intelligent small household electrical appliances is in a single stage

(2) the development of related technologies

(3) relatively small market competition

(4) consumers are vague about the concept of intelligent small appliances

5.5.2 analysis of trends and prospects of China small intelligent household appliances

(1) development trends

(2) prospects

Chapter 6: Analysis of operation of leading enterprises of China smart appliance industry

6.1 case study of typical China smart household electrical appliance enterprises

6.1.1 explanation of selection of the sample enterprises

6.1.2 explanation of the overall sample enterprises

(1) sales income

(2) analysis of average sales business. revenue

(3) analysis of the amount of profits and profit rate

6.2 Analysis of operation of leading enterprises of China smart appliance industry

6.2.1 Haier Electronics Group Co., Ltd.

(1) introduction of company development

(2) analysis of the company's main business and products

(3) sales channels and network

(4) analysis of the company's operation

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