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China Luxury Industry Market Demand and Investment Forecast Report, 2013-2017

China Luxury Industry Market Demand and Investment Forecast Report, 2013-2017

China Luxury Industry Market Demand and Investment Forecast Report, 2013-2017

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  • Table of Contents

  • Content Summary

China Luxury Industry Market Demand and Investment Forecast Report, 2013-2017

Chapter 1: Development Overview of Luxury Industry

1.1 Definition and Category of Luxury Industry

1.1.1 Definition of Luxury and Luxury Industry

1.1.2 Category of Luxury Industry

1.1.3 Major Researching Categories of Luxury

1.2 Policy Environment of Luxury Industry

1.2.1 Trading Policies of Luxury Industry

(1) Notices on Luggage Checking Standards to Inbounded Passengers

(2) Duty-paid Price List of Inbounded Articles of the PRC

1.2.2 Tax Policy of Luxury Industry

1.3 Economic Environment of Luxury Industry

1.3.1 Analysis of International Macro-Economic Environment

(1) Development Status

(2) Forecast in 2013

1.3.2 Analysis of China Domestic Macro-Economic Environment

(1) Operation Status of Macro-Economic

(2) Trend Forecast of Macro-Economic

(3) Influence of China Domestic Economic to the Industry

1.4 Consumption Environment of Luxury Industry

1.4.1 Income and Consumption of China Residents

(1) Income Level of the Residents

(2) Consumption Level of the Residents

(3) Consumer Structure of the Residents

1.4.2 Definition and Scale of China Wealthy People

(1) Definition of China Wealthy People

(2) Scale of China Wealthy People

1) McKinsey’s Research to the Scale of China Wealthy People

2) Forbes’s Research to the Scale of China Wealthy People

3) BCG’s Research to the Scale of China Wealthy People

1.4.3 Characteristics of China Wealthy People

(1) Age Characteristics of China Wealthy People

(2) Regional Characteristics of China Wealthy People

(3) Consumer Characteristics of China Wealthy People

Chapter 2: Development Status of Luxury Market

2.1 Development of Global Luxury Market

2.1.1 Scale of Global Luxury Market

2.1.2 Consumer Category of Global Luxury Market

2.1.3 Regional Distribution of Global Luxury Market

(1) Distribution of Luxury Consumer Market

(2) Regional Distribution of Luxury Sales

(3) Comparison of the Growth of Luxury

2.1.4 Luxury Market in Major Regions

(1) Analysis of European Luxury Market

(2) Analysis of American Luxury Market

(3) Analysis of Asia-Pacific Luxury Market

(4) Luxury Market in other Regions

2.1.5 Development Prospects of Global Luxury Market

2.2 Development of Major Luxury Brands

2.2.1 Overall Competition of Luxury Brands

2.2.2 Analysis of Cartier Market

(1) Overall Development Progress of Cartier

(2) Market Status of Cartier

(3) Sales Scale of Cartier

1) Sales Scale of Richemont Group

2) Sales Scale of Cartier

(4) Regional Distribution of Cartier Sales

(5) Store Distribution of Cartier in China

(6) Distribution of Cartier Product Line

1) Distribution of the Product Line

2) Distribution of Jewelry Product Line

3) Distribution of Wristwatch Product Line

(7) Patent Application of Cartier

1) Patent Application Amount

2) Patent Public Amount

(8) Development Strategy of Cartier Market

2.2.3 Analysis of Gucci Market

(1) Overall Development Progress of Gucci

(2) Market Status of Gucci

(3) Sales Scale of Gucci

1) Sales Scale of PPR Group

2) Sales Scale of Gucci

(4) Regional Distribution of Gucci Sales

(5) Store Distribution of Gucci in China

(6) Distribution of Gucci Product Line

(7) Patent Application of Gucci

1) Patent Application Amount

2) Patent Public Amount

(8) Development Strategy of Gucci Market

2.3 Development of China Luxury Market

2.3.1 Scale of China Luxury Market

(1) Consumption Scale of China Luxury

(2) Sales Scale of China Luxury

2.3.2 Analysis of China LuxuryConsumer Category

2.3.3 Development of China Luxury Brands

(1) Status of China Luxury Brands

(2) Causes of the Missing of China Luxury Brands

2.3.4 Operation of Foreign Luxury Brands in China

2.3.5 Enlightenment of the Success of Foreign Luxury Brands

Chapter 3: Product Market of Luxury Industry

3.1 Market Analysis of Jewelry Industry

3.1.1 Market Size of Jewelry Industry

3.1.2 Market Competition of Jewelry Industry

3.1.3 Luxury Brands of Jewelry Industry

3.1.4 Luxury Brand Development Trend of Jewelry Industry

3.2 Market Analysis of Clothing Industry

3.2.1 Market Size of Clothing Industry

3.2.2 Market Competition of Clothing Industry

3.2.3 Luxury Brands of Clothing Industry

3.2.4 Luxury Brand Development Trend of Clothing Industry

3.3 Market Analysis of Watch Industry

3.3.1 Market Size of Watch Industry

3.3.2 Market Competition of Watch Industry

(1) Competition Level

(2) Regional Competition

3.3.3 Luxury Brands of Watch Industry

(1) Status of Luxury Watch Brands

(2) Status of Luxury Watch in China

(3) Marketing Strategy of Luxury Watch

3.3.4 Luxury Brand Development Trend of Watch Industry

3.4 Market Analysis of White Wine Industry

3.4.1 Market Size of White Wine Industry

(1) Nationwide Market Scale

(2) Regional Scale

3.4.2 Market Competition of White Wine Industry

(1) Analysis of Competition Status

(2) Analysis of Competition Pattern

(3) Analysis of Competition Structure

3.4.3 Luxury Brands of White Wine Industry

3.4.4 Luxury Brand Development Trend of White Wine Industry

(1) Internal Integration of the Industry

(2) Permeation of External Powers

(3) Tortuous Development of the Brands

(4) Decreasing Price

3.5 Market Analysis of Wine Industry

3.5.1 Market Size of Wine Industry

3.5.2 Market Competition of Wine Industry

(1) Global Competition Status

(2) China Domestic Competition Status

3.5.3 Luxury Brands of Wine Industry

3.5.4 Luxury Brand Development Trend of Wine Industry

3.6 Market Analysis of Tobacco Industry

3.6.1 Market Size of Tobacco Industry

(1) Overall Market Scale

(2) High-end Cigarette Scale

3.6.2 Market Competition of Tobacco Industry

(1) Regional Competition

(2) Brand Competition

3.6.3 Luxury Brands of Tobacco Industry

(1) Brand Distribution of High-end Cigarette Market

(2) Brand Structure of High-end Cigarettes

3.6.4 Luxury Brand Development Trend of Tobacco Industry

3.7 Market Analysis of Bags and Suitcases Industry

3.7.1 Market Size of Bags and Suitcases Industry

3.7.2 Market Competition of Bags and Suitcases Industry

(1) Competition Level

(2) Corporations’ Competitiveness

3.7.3 Luxury Brands of Bags and Suitcases Industry

3.7.4 Luxury Brand Development Trend of Bags and Suitcases Industry

Chapter 4: Retailing Model and Business Distribution of Luxury

4.1 Business Distribution of Luxury Industry

4.1.1 Regional Market Construction in China for Luxury Brands

(1) Major Cities which Luxury Brands Focused on

(2) Regional Business Planning to Major Cities

1) Analysis of Business Planning in Beijing

2) Analysis of Business Planning in Shanghai

3) Analysis of Business Planning in Guangzhou

4) Analysis of Business Planning in Shenzhen

4.1.2 Marketing Strategy in China for International Luxury Brands

(1) Take-all Strategy of Swiss Watch Industry Group in China

(2) Luxury Strategy of Haagen-Dazs

(3) Product Placement Marketing Strategy of Starbucks

(4) Rush Strategy of Cartier

(5) Online Marketing Strategy of Oakley Glasses Company

(6) Business Strategy of International Luxury Brands in China

4.1.3 Urban Distribution Tendency of Luxury Brands

(1) Regional Development Tendency of Urban Distribution of Luxury Brands

(2) Feasibility of Luxury Brands to Explore the Second-third-tier Cities

4.2 Retailing Model of Luxury Industry

4.2.1 Comprehensive Department-store Model

4.2.2 Monopoly Direct-marketing Model

4.2.3 Monopoly Comprehensive Shop Model

4.2.4 Online Marketing Model

Reporting core values

Main Contents of report

Consumers’ purchasing capability is increasing along with the economic development in China. Therefore, the market share of luxury is bigger and bigger. Basing on the steady and fast economic growth, China becomes a major luxury consumption country. Including the oversea purchasing capability of China consumers, China’s luxury consumption amount had exceeded that of Japan and become the second large luxury consumption country in 2009.

The tempting luxury market in China attracted many international luxury brands to grasp China market share. Even the international top-level personal effect exhibitions which used to be hold in “luxury countries” like Monaco only were hold in China. The market factors of luxury brands were found in second-and-third-tier cities in current years. For the vantage that the market shares in Beijing, Shanghai and Guangzhou had been occupied. Meanwhile, the regions like Zhejiang and Sichuan had become popular for many major brands. Hangzhou City had surpassed Guangzhou and ranked the third in China. And the exclusive shops of luxury brands had been opened in the Mid-western cities like Chengdu and Guiyang. For China market, expect the traditional industries like white wine, tobacco and redwood furniture, the luxury market was occupied by foreign brands. The Bain Company’s data showed that top 5 brands which occupied over 50% market share of China luxury industry were mostly foreign brands.

Basing on the market data of Luxury market, which tracked and collected by Qianzhan in long-term, and applying the international scientific analysis model, this report provides you an overall analysis system in the height of the whole industry comprehensively and accurately. This report gives a detailed analysis of the market status, competition and development trend of China luxury industry. Meanwhile, the comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend and industry development comprehensively and accurately.

The most significant features of this report are perceptiveness and timeliness. It is with a Qianzhan-looking analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall market capability, market size, competition structure and market demand characteristics; it gives a prudent analysis and forecast of luxury industry according to the industry development track and Qianzhan’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all luxury corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in luxury industry.

This report is useful for luxury corporations, R&D institutes, marketing corporations and Investment corporations for the following reasons: it will help them to accurately know the latest development trend and timely discover the market gaps, opportunities, growth points and profit points of industrial textile industry; it will assist them to grasp the unmet market demand and development trend prospectively, form the sustainable advantages, avoid the investment risks effectively, consolidate or expand relevant strategic target markets more efficiently, and firmly grasp the competition initiative.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library and Development Research Center of the State Council, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Qianzhan shall not take any responsibility for any consequences! 

Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely update strategies along with the changing environment will lead to the loss of competition advantages. The successful corporations will keep a scientific analysis upon the external environment before making their significant operational strategies!

Qianzhan Business Information sincerely wishes every ambitious corporation can make a significant operational strategy, effectively avoid the industry risks and gain the continuous success!

Qianzhan Business Information Co., Ltd. Industry Research Center

                 Research Team of Luxury Industry

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