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China Medicine Cosmetics Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-04-28

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Preface

Table of Content

With the growing competition in medicine cosmetics industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent medicine cosmetics manufacturing enterprises pay more attention to the industry market research, especially to the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent medicine cosmetics brands rise up rapidly, and gradually become leading corporations in medicine cosmetics industry!

With Forward’s long-term tracking and collecting market data of medicine cosmetics industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China medicine cosmetics industry’s market capacity, market size, development speed and competitive situation, depending on macro-prosperity of current medicine cosmetics industry and relying on its production and marketing conditions as well as the demand trend.

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current medicine cosmetics industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of medicine cosmetics industry, we conduct prudent analysis and forecast for medicine cosmetics industry’s future development trend. This report helps medicine cosmetics manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Medicine Cosmetics Industry

Chapter 1: Analysis of Development Environment for China Medicine Cosmetics Industry

1.1 Definition and Classification of the Industry

1.1.1 Definition of Industry

1.1.2 Product Classification of Industry

1.1.3 Difference between Medicine Cosmetics and Ordinary Cosmetics/Drugs

(1) Difference between Medicine Cosmetics and Ordinary Cosmetics

(2) Difference between Medicine Cosmetics and Drugs

1.2 Analysis of Economic Environment for the Industry

1.2.1 Analysis of International Macro-economic Environment

(1) International Macro-economic Status

1) US

2) Eurozone

3) Asia

4) Emerging Countries

(2) Forecast for International Macro-economic Trend

1.2.2 Analysis of Domestic Macro-economic Environment

(1) Domestic Macro-economic Status

1) GDP

2) Industrial Value-added

3) Credit and Loan

4) Total Retail Sales of Consumer Goods

(2) Forecast for Domestic Macro-economic Trend

1.2.3 Impact of Macro-economic Environment on Related Industries

(1) Impact of Macro-economic Environment on Upstream Industries

(2) Impact of Macro-economic Environment on the Industry

1.3 Analysis of Policy Environment for the Industry

1.3.1 Analysis of Policies Related to the Industry

(1) Printing and Releasing of Requirement and Specification for Cosmetics Product Technology

(2) Notice on Printing and Issuing 7 Banned Substances or Testing Measures for Restricted Substance

(3) Notice on Printing and Issuing Naming Rules and Naming Guidance for Cosmetics

(4) Evaluation Principles of Safety Risk Materials May Possibly Exist in Cosmetics

(5) Measures for Examination and Management of Cosmetics Administrative Licensing and Measures for Verification and Management of Cosmetics Administrative Licensing Inspection Institutions

(6) Instructions for Use of Cosmetics and General Labelling of Cosmetics

(7) Regulations for Management of Cosmetics Label

(8) Adjustment of Cosmetics Import Tariff

1.3.2 Development Planning of Industry

1.4 Analysis of Consumption Environment for the Industry

1.4.1 Analysis of Per Resident’s Income Growth

1.4.2 Factors to Affect Residents’ Consumption

1.4.3 Analysis of Consumer Confidence

1.4.4 Resident Consumption Structure and Evolution Features

1.4.5 Analysis of Features of Resident’s Consumption Behavior

1.5 Analysis of Trade Environment for the Industry

1.5.1 Development Status of Trade Environment in the Industry

1.5.2 Development Trend of Trade Environment in the Industry

Chapter 2: Analysis of Industrial Chain of China Medicine Cosmetics Industry

2.1 Analysis of Upstream Industrial Chain of Medicine Cosmetics Industry

2.1.1 Analysis of Raw Materials Market

(1) Raw Materials of Natural Grease

(2) Raw Materials of Synthetic Grease

(3) Raw Materials of Powder

(4) Raw Materials of Colloid

(5) Other Raw Materials

2.1.2 Analysis of Cosmetics Packaging Industry

(1) Market Supply and Demand of the Industry

(2) Analysis of Product Materials in the Industry

(3) Analysis of Product Style in the Industry

2.1.3 Analysis of Labor Market

(1) Analysis of China Population Structure

(2) Analysis of Supply and Demand of China Labor Force

(3) Analysis of China Labor Price

2.1.4 Analysis of Correlation between Supply Market and the Industry

2.2 Analysis of Downstream Consumption Market of Medicine Cosmetics Industry

2.2.1 Consumption Demand of Medicine Cosmetics Market

2.2.2 Analysis of Consumer Behavior of Medicine Cosmetics Market

(1) Analysis of Medicine Cosmetics Consumer Groups

(2) Analysis of Medicine Cosmetics Consuming Product Structure

2.2.3 Analysis of Consumer Psychology in Medicine Cosmetics Market

2.2.4 Research on Consumers of Medicine Cosmetics

(1) Analysis of Consumer’s Recognition on Medicine Cosmetics

1) Buying Motive

2) Considering Factors of Buying

3) Buying Channels of Buying

4) Learning Ways of New Products for Consumers

Chapter 3: Analysis of Competition of Medicine Cosmetics Industry

3.1 Analysis of Development of International Medicine Cosmetics Industry

3.1.1 Analysis of Market Size of International Medicine Cosmetics

3.1.2 Analysis of Development of International Medicine Cosmetics Market

(1) Analysis of Development of US Medicine Cosmetics Market

(2) Analysis of Development of Japan Medicine Cosmetics Market

(3) Analysis of Development of France Medicine Cosmetics Market

(4) Analysis of Development of Germany Medicine Cosmetics Market

3.1.3 Competition in International Medicine Cosmetics Market

3.1.4 Development Trend for International Medicine Cosmetics Market

3.2 Analysis of Competition of International Medicine Cosmetics Brands in China

3.2.1 Vichy (France)

3.2.2 La Roche-Posay (France)

3.2.3 Avene (France)

3.2.4 Uriage

3.2.5 Freeplus

3.2.6 Simple (UK)

3.2.7 Shiseido DQ

3.3 Analysis of Market Competition of Domestic Medicine Cosmetics Industry

3.3.1 Analysis of Development Status of Domestic Medicine Cosmetics Industry

3.3.2 Analysis of Market Size of Domestic Medicine Cosmetics Industry

3.3.3 Analysis of Regional Development of Domestic Medicine Cosmetics Industry

(1) Analysis of Development of Guangdong Medicine Cosmetics Industry

1) Development Status of Market

2) Analysis of Market Competition

3) Analysis of Market Development Prospects

(2) Analysis of Development of Shanghai Medicine Cosmetics Industry

1) Development Status of Market

2) Analysis of Market Competition

3) Analysis of Market Development Prospects

(3) Analysis of Development of Beijing Medicine Cosmetics Industry

1) Development Status of Market

2) Analysis of Market Competition

3) Analysis of Market Development Prospects

3.3.4 Analysis of Competitive Strategies for Domestic Medicine Cosmetics Brands

(1) Cortry

(2) Didou

(3) TongRenTang

(4) Pientzehuang

3.4 Problems to Be Solved in the Development of Domestic Medicine Cosmetics Industry

3.4.1 Non-standard Definition of Laws and Regulations

3.4.2 Imperfect Certificate Authority

3.4.3 Medicine Cosmetics Varieties with Good or Bad Quality

3.4.4 News Spreading without Verification

3.4.5 Disordered Sales Channels

Chapter 4: Analysis of Comparison among Operating Modes in China Medicine Cosmetics Industry

4.1 Analysis of Manufacture-based Mode for Daily Chemical Enterprises

4.1.1 Market Status of Manufacture-based Mode for Daily Chemical Enterprises

(1) Constitution of Domestic and Foreign Brands

(2) Market Penetration Status

4.1.2 Operating Mode for Manufacture-based Brands in Daily Chemical Enterprises

(1) Operation of A Single Brand

(2) Operation of Multiple Brands

4.1.3 Development Bottleneck for Manufacture-based Pharmaceutical Enterprises

(1) Lack of Standards

(2) Sole Production Line

Chapter 5: Marketing and Case Study of China Medicine Cosmetics Industry

5.1 Analysis of Sales Channels for International Medicine Cosmetics

5.1.1 Analysis of Sales Channels for US Medicine Cosmetics

5.1.2 Analysis of Sales Channels for Japan Medicine Cosmetics

5.2 Analysis of Sales Channels for Domestic Medicine Cosmetics

5.2.1 Analysis of Sales Features of Medicine Cosmetics

5.2.2 Analysis of Sales Channels for Medicine Cosmetics

(1) Channel of Pharmacy

1) Analysis of Channel

2) Entry Barriers

3) Analysis of Cost/Profit

(2) Channel of Exclusive Shop

1) Analysis of Channel

2) Entry Barriers

3) Analysis of Cost/Profit

(3) Channel of Store and Supermarket

1) Analysis of Channel

2) Entry Barriers

3) Analysis of Cost/Profit

(4) Channel of E-commerce

1) Analysis of Channel

2) Entry Barriers

3) Analysis of Cost/Profit

(5) Direct Channel

(6) Exhibition Channel

5.2.3 Development Trends for Medicine Cosmetics Sales Channels

(1) Extend from Pharmacy to Store and Supermarket

(2) Mixed Sales Channel Becomes A New Trend

5.3 Problems and Solutions/Strategies in Sales Channel of Medicine Cosmetics

5.3.1 Problems and Strategies in Sales Channel of Medicine Cosmetics

(1) No Integrated Suppliers in Medicine Cosmetics

(2) Terminal Channel’s Unclear Definition for Positioning of Medicine Cosmetics

(3) Solutions to Problems of Cosmetics Channels

5.3.2 Problems and Strategies in Major Sales Channels of Medicine Cosmetics

(1) Analysis of Problems Need to Be Solved in Medicine Cosmetics Operation of Pharmacy

1) Insufficient Product Varieties and Specifications

2) Shop Assistants’ Not Enough Knowledge about Dermatology

3) Pharmacy’s Nor Enough Propaganda and Promotion Efforts

(2) Analysis of Resolution Strategies for Problems in the Operation of Pharmacy

1) Expand Sales Counters for Medicine Cosmetics

2) Train and Educate Shop Assistants

3) Increase Efforts to Propaganda and Promotional Activities

(3) Problems in Medicine Cosmetics Exclusive Shops

1) Two policy Difficulties

2) Lack of Professional Salesmen

3) Difficulty in Acceptance of Consumers

(4) Analysis of Resolution Strategies for Medicine Cosmetics Exclusive Shops

1) Specialization of Product Varieties and Service

2) Differentiation of Shop Address

3) Avoid Limitation of National Policies

5.4 Analysis of Marketing Strategies for Medicine Cosmetics Enterprises

5.4.1 Different Marketing Strategies

5.4.2 Dynamic Marketing Strategies

5.4.3 User-friendly Marketing Strategies

5.4.4 Reputation-based Marketing Strategies

5.5 Analysis of Marketing Cases in Medicine Cosmetics Brand Market

5.5.1 Analysis of Marketing of Vichy

5.5.2 Analysis of Marketing of La Roche-Posay

5.5.3 Analysis of Marketing of Freeplus

5.5.4 Analysis of Marketing of Doctor Bai

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