Chapter 1: Overview of development of China's electric cooker industry
1.1 definition and classification of electric cooker industry
1.1.1 definition of the industry
1.1.2 classification of major products of the industry
1.2 statistical standard of electric cooker industry
1.2.1 statistical offices and statistical method of electric cooker industry
1.2.2 statistical method of electric cooker industry
1.2.3 data type of electric cooker industry
1.3 analysis of supply chain of electric cooker industry
1.3.1 introduction of supply chain of electric cooker industry
1.3.2 analysis of downstream supply chain of electric cooker industry
(1) analysis of residents' income and consumption structure
(2) status quo and development trend of retail market
1.3.3 analysis of upstream supply chain of electric cooker industry
(1) analysis of development of steel market
(2) analysis of development of engineering plastics market
(3) analysis of development of copper market
(4) analysis of development of aluminum market
(5) analysis of development of micro motor market
Chapter 2: Analysis of development of electric cooker industry
2.1 analysis of development of China's household kitchen appliances industry
2.1.1 overview of overall development of China's household kitchen appliances industry
2.1.2 main characteristics of development of China's household kitchen appliances industry
2.1.3 operation trend of China's household kitchen appliances industry in 2013
(1) analysis of operation efficiency of household kitchen appliances industry in 2013
(2) analysis of profit capability of household kitchen appliances industry in 2013
(3) analysis of operation capability of household kitchen appliances industry in 2013
(4) analysis of solvency capability of household kitchen appliances industry in 2013
(5) analysis of development capability of household kitchen appliances industry in 2013
2.1.4 development trends of China's household kitchen appliances industry
2.2 analysis of development of China's electric cooker industry
2.2.1 overview of development of China's electric cooker industry
2.2.2 characteristics of development of China's electric cooker industry
2.2.3 production of electric cooker industry in 2012-2013
(1) overall production of the industry in 2012-2013
(2) monthly production of the industry in 2012-2013
(3) regional production of the industry in 2012-2013
2.2.4 sales of electric cooker industry in 2012-2013
(1) overall sales of the industry in 2012-2013
(2) comparison of market growth of the industry in 2012-2013 by city level
(3) comparison of market growth of the industry in 2012-2013 by channel type
(4) comparison of market growth of the industry in 2012-2013 by production type
(5) comparison of market growth of the industry in 2012-2013 by production shape
(6) comparison of market growth of the industry in 2012-2013 by volume section
2.3 analysis of import and export markets of China's electric cooker industry
2.3.1 export of electric cooker industry in 2012-2013
(1) overall export of the industry in 2012-2013
(2) structure of export product of the industry in 2012-2013
2.3.2 import of electric cooker industry in 2012-2013
(1) overall import of the industry in 2012-2013
(2) structure of import product of the industry in 2012-2013
Chapter 3: Analysis of market environment of electric cooker industry
3.1 analysis of policy environment of the industry
3.1.1 related policy trend of the industry
3.1.2 future development planning of the industry
3.2 analysis of economic environment of the industry
3.2.1 analysis of the international macro economic environment
3.2.2 analysis of the domestic macro economic environment
3.2.3 analysis of macro economic environment of the industry
3.3 analysis of social demand environment of the industry
3.3.1 analysis of characteristics of demand of the industry
3.3.2 analysis of trends of demand of the industry
3.4 analysis of trade environment of the industry
3.4.1 status quo of development of trade environment of the industry
3.4.2 development trends of trade environment of the industry
3.4.3 strategy responding to changes in the international trade environment
3.5 analysis of technical environment of the industry
3.5.1 status quo of development of technical level of the industry
3.5.2 development trends of technical level of the industry
3.6 impact of financial crisis on the development of the industry
3.6.1 relationship between financial crisis and the industry
3.6.2 impact of financial crisis on the industry
3.6.3 impact of financial crisis on related industries
Chapter 4: Analysis of market competition of electric cooker industry
4.1 analysis of competition of the international market
4.1.1 development of the international electric cooker market
4.1.2 competition of the international electric cooker market
4.1.3 development trends of the international electric cooker market
4.2 investment layout of multinational companies in China market
4.2.1 investment layout of Philips in China market
4.2.2 investment layout of Panasonic in China market
4.2.3 investment layout of Hitachi in China market
4.2.4 investment layout of Sanyo in China market
4.2.5 investment layout of Toshiba in China market
4.3 analysis of market competition of domestic electric cooker market
4.3.1 five-force competition model of the industry
(1) bargaining power of the upstream of the industry
(2) bargaining power of the downstream of the industry
(3) threat of new entrants to the industry
(4) threat of alternatives of the industry
(5) analysis of competitive landscape of the industry
4.3.2 brand competitive landscape of the industry in regional markets
(1) brand market share in the national electric cooker market
(2) brand market share in Northeast China's electric cooker market
(3) brand market share in North China's electric cooker market
(4) brand market share in East China's electric cooker market
(5) brand market share in South China's electric cooker market
(6) brand market share in Northwest China's electric cooker market
(7) brand market share in Southwest China's electric cooker market
(8) brand market share in Central China's electric cooker market
Chapter 5: Analysis of product market of electric cooker industry
5.1 structural characteristics of main products of the industry
5.1.1 overall characteristics of product structure of the industry
5.1.2 change trend of product category of the industry
5.1.3 change trend of product shape of the industry
5.1.4 change trend of product volume section of the industry
5.1.5 comparison of constituents of major brands of the industry
5.2 analysis of electric cooker market
5.2.1 overview of development of electric cooker market
5.2.2 retail of electric cooker market
(1) retail sales and retail value
(2) comparison of retail share of major brands
5.2.3 price trend of electric cooker market
5.2.4 problems concerning the quality of electric cooker
5.2.5 analysis of development trends of electric cooker market
5.3 analysis of ordinary electric cooker market
5.3.1 overview of development of ordinary electric cooker market
5.3.2 retail of ordinary electric cooker market
(1) retail sales and retail value
(2) comparison of retail share of major brands
5.3.3 price trend of ordinary electric cooker products
5.3.4 development trends of ordinary electric cooker market
5.4 analysis of computer-type electric cooker market
5.4.1 overview of development of computer-type electric cooker market
5.4.2 retail of computer-type electric cooker market
(1) retail sales and retail value
(2) comparison of retail share of major brands
5.4.3 price trend of computer-type electric cooker products
5.4.4 development trends of computer-type electric cooker market
Chapter 6: Analysis of marketing of China's electric cooker industry
6.1 analysis of sales channels of China's electric cooker industry
6.1.1 analysis of main sales channels of industry products
(1) department store
(2) supermarket
(3) home appliances chain
(4) other emerging channels
6.1.2 competitive landscape of retail channels of industry products
(1) comparison of the overall pattern
(2) retail share of different channels
(3) coverage of major brand networks
6.2 analysis of marketing strategy of electric cooker enterprises
6.2.1 product marketing strategy
6.2.2 price marketing strategy
6.2.3 channel marketing strategy
6.2.4 promotion marketing strategy
6.3 analysis of marketing case of China's electric cooker industry
6.3.1 Midea
(1) brand positioning
(2) product positioning
(3) advertising strategy
(4) communication plan
6.3.2 Glanz
(1) brand positioning
(2) product positioning
(3) marketing strategy
Chapter 7: Status quo of production and operation of major enterprises of China's electric cooker industry
7.1 analysis of the overall development of electric cooker enterprises
7.1.1 corporate scale of electric cooker industry
7.1.2 industrial output of electric cooker industry
7.1.3 sales revenue and profit of electric cooker industry
7.1.4 analysis of innovation capability of main electric cooker enterprises
7.2 case study of leading enterprises of China's electric cooker industry
7.2.1 Midea Group Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
(7) analysis of investment, merger and restructuring of the company
(8) analysis of the company's latest development trend
7.2.2 Zhejiang Supor Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's major economic indicators
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's product structure and new product developments
(8) analysis of the company's sales channels and network
(9) analysis of advantages and disadvantages of the company's operation
(10) analysis of investment, merger and restructuring of the company
(11) analysis of the company's latest development trend
7.2.3 Foshan TCL Home Appliances Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.4 Guangdong Galanz Group Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
(7) analysis of the company's latest development trend
7.2.5 Guangdong PESOKE Industrial Group Company
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
7.2.6 Sunpentown ( Guangzhou ) Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.7 Guangdong Rongsheng Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
7.2.8 Guangdong WEKING Group Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
(7) analysis of the company's latest development trend
7.2.9 Maoming Sanjiao Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.10 Zhanjiang Hongzhi Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
(7) analysis of the company's latest development trend
7.2.11 Guangdong Chuangwei Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
7.2.12 Guangdong Elecpro Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's major economic indicators
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's product structure and new product developments
(8) analysis of the company's sales channels and network
(9) analysis of advantages and disadvantages of the company's operation
(10) analysis of the company's latest development trend
7.2.13 Zhejiang ASD Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's major economic indicators
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's major functional departments and duties
(8) analysis of the company's product structure
(9) analysis of the company's operation mode
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
7.2.14 Gree Electric Appliance ( Zhongshan ) Small Appliances Manufacturing Co.,Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.15 Jinshuangxi Development Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
7.2.16 Zhanjiang Home Appliances Industry Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of the company's latest development trend
7.2.17 Zhejiang Pentium Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of the company's latest development trend
7.2.18 Hangzhou Matsushita Kitchen Appliance Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.19 Shunde Aide Electric Co., Ltd. of Foshan City
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.20 Shanghai Tiger Electronics Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
7.2.21 Zhuhai Shuangxi Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
7.2.22 Foshan Fushibao Electrical Technology Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of the company's latest development trend
7.2.23 Foshan Shengfa Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
7.2.24 Guangdong Miman Group Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's operation
(3) analysis of the company's organizational structure
(4) analysis of the company's product structure and new product developments
(5) analysis of the company's sales channels and network
(6) analysis of advantages and disadvantages of the company's operation
(7) analysis of the company's latest development trend
7.2.25 Jiangsu Mazuba Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's product structure and new product developments
(3) analysis of the company's sales channels and network
(4) analysis of advantages and disadvantages of the company's operation
(5) analysis of the company's latest development trend
7.2.26 Foshan Jianshi Yili Electric Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's product structure and new product developments
(3) analysis of the company's sales channels and network
(4) analysis of advantages and disadvantages of the company's operation
7.2.27 Guangdong Luby Electronic Technology Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) analysis of the company's product structure and new product developments
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of the company's latest development trend
Chapter 8: Analysis and forecast of development trends of electric cooker industry
8.1 risks of investment of China's electric cooker industry
8.1.1 policy risk of electric cooker industry
8.1.2 technical risk of electric cooker industry
8.1.3 risk of supply and demand of electric cooker industry
8.1.4 risk of macro economic fluctuation of electric cooker industry
8.1.5 risk of other industries of electric cooker industry
8.1.6 risk of product structure of electric cooker industry
8.1.7 risk of corporate production scale and ownership
8.1.8 other risks of electric cooker industry
8.2 analysis of characteristics of investment of electric cooker industry
8.2.1 analysis of entry barriers of electric cooker industry
8.2.2 analysis of profit model of electric cooker industry
8.2.3 analysis of profit factor of electric cooker industry
8.3 development trends of China's electric cooker industry
8.3.1 analysis of development trends of China's electric cooker industry
8.3.2 forecast of development trends of China's electric cooker industry
