China E-reader Industry Market Research and Investment Forecast Report

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China reader industry’s market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of reader industry, we conduct prudent analysis and forecast for reader industry's future development trend.

A device that can display written materials on the screen may acts as an e-reader, which is with advantages of convenience, low consumption and highly resolution ratio. At present, e-reader has been a development spot in digital product market. The hard equipment suppliers, telecom operator and content provider compete fiercely in this market.

According to Forward's data, the sales volume of e-reader in China reached 1.2 million in 2011, with a year-on-year growth of 30.1%, and its sales revenue achieved 230 million US dollars. China's market size of e-reader ranks the second in the world, just following USA. Forward considers since there is a huge population in China, the sale volume of e-reader is expected to reach 2.46 million by 2015. Meanwhile, its sales revenue will break through 320 million US dollars. China will surpass USA, becoming the world's largest e-reader market.

As e-reader enterprises compete fiercely, e-reader market will undergo a readjustment. Some small and medium-sized enterprises will exit the market or transform into table computer market. Large-sized enterprises will also enter table computer market.

With the growing competition in e-reader industry, acquisition and capital operation among large enterprises become more and more frequent. The e-reader industry manufacturing enterprises pay more attention to the industry market research, especially the indepth researches on the industry development environment and product buyers. Because of this, a large number of excellent e-reader brands rise up rapidly, and gradually become leading corporations in e-reader industry!

With Forward’s long-term tracking and collecting market data of e-reader industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing China e-reader industry’s market capacity, market size, development speed and competitive landscape, depending on the environment of the industry, and replying on the competitive landscape and competitive situation.

The report mainly analyzes the background of China e-reader industry; the industrial chain of e-reader industry; the development situation of China e-reader industry; the brand landscape of China e-reader industry; the brand competitiveness of China e-reader; the consumption situation of China e-reader market; the marketing channels of China e-reader industry; as well as the investment and strategies of China e-reader industry. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of e-reader industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China reader industry’s market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years' practice experience of reader industry, we conduct prudent analysis and forecast for reader industry's future development trend. This report helps e-reader parts manufacturing enterprises, brand terminal enterprises in the industry, content providers and related institutions, as well as the enterprises and investors that plan to involve in e-reader industry to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises' development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!