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China Outlets Exploration and Operation Pattern In-depth Research and Investment Strategy Planning Report , 2013-2017

China Outlets Exploration and Operation Pattern In-depth Research and Investment Strategy Planning Report , 2013-2017

China Outlets Exploration and Operation Pattern In-depth Research and Investment Strategy Planning Report , 2013-2017

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  • Table of Contents

  • Content Summary

China Outlets Exploration and Operation Pattern In-depth Research and Investment Strategy Planning Report , 2013-2017

Chapter 1: Overview of Outlets Development and Operation

1.1 Definition and Origin of Outlets

1.2 Development Significance of Outlets

1.3 Comparison of Outlets and other Type of Operation

1.3.1 Outlets and Shopping Centers

1.3.2 Outlets and HOPSCA

1.4 Outlets Status and Primal Problems

1.4.1 Analysis of Outlets Lifecycle

1.4.2 Analysis of Outlets Development Status

1.4.3 Analysis of Outlets Supply and Demand Condition

1.4.4 Analysis of Outlets Problems and Development Bottlenecks

Chapter 2: Analysis of Outlets Development and Operation Environment

2.1 Analysis of Economic Environment

2.2 Analysis of Consumption Environment

2.2.1 Analysis of Residents’ Consumption Structure

2.2.2 Analysis of Residents’ Consumption Capability

2.2.3 Analysis of Residents’ Consumption Propensity

2.2.4 Analysis of Residents’ Consumer Confidence

2.3 Analysis of Business Environment

2.4 Consumption Trend of Luxury Market

2.4.1 Luxury Market Status in China

2.4.2 Analysis of Luxury Consumption Trend

2.4.3 Investment Opportunities brought by Luxury Consumption

Chapter 3: Development and Operation Analysis of International Outlets

3.1 Development and Construction Analysis of International Outlets

3.1.1 History Process of Foreign Outlets

3.1.2 Development Characteristics of Foreign Outlets

3.1.3 Experience and Trend of Foreign Outlets

3.1.4 Analysis of Global Four Major Outlets Regions

3.2 Development and Construction Analysis of American Outlets

3.2.1 Major Outlets Development Characteristics

3.2.2 Analysis of Outlets Development Status

3.2.3 Analysis of Major Typical Projects

3.3 Development and Construction Analysis of European Outlets

3.3.1 Major Outlets Development Characteristics

3.3.2 Analysis of Outlets Development Status

3.3.3 Analysis of Major Typical Projects

3.4 Development and Construction Analysis of Japanese Outlets

3.4.1 Major Outlets Development Characteristics

3.4.2 Analysis of Outlets Development Status

3.4.3 Analysis of Major Typical Projects

3.5 Development and Construction Analysis of Korean Outlets

3.5.1 Major Outlets Development Characteristics

3.5.2 Analysis of Outlets Development Status

3.5.3 Analysis of Major Typical Projects

Chapter 4: Construction and Operation Analysis of Outlets Investment

4.1 Analysis of Outlets Investment and Financing

4.2 Analysis of Outlets Investment Feasibility

4.2.1 Analysis of Outlets Location Selection

4.2.2 Analysis of Outlets Construction Scale

4.2.3 Analysis of Outlets Project Profit

4.3 Analysis of Outlets Investment and Planning

4.3.1 Analysis of Outlets Planning and Design

4.3.2 Analysis of Outlets Project Investment Attracting

4.3.3 Analysis on Corollary Equipment of Outlets Industry

4.4 Analysis of Outlets Management Model

4.5 Analysis of Outlets Operation Model

4.6 Analysis of Outlets Marketing Model

4.6.1 Analysis of how Important the Marketing Models to Outlets

4.6.2 Current Major Marketing Model for Domestic Outlets

4.6.3 Marketing Strategy Analysis and Suggestions for Domestic Outlets

4.6.4 New Marketing Ideas will Add New Value

4.7 Development Suggestions for Outlets Investment

4.8 Analysis of Outlets Typical Cases

4.8.1 Analysis of Beijing Yansha Outlets

(1) Project Location Analysis

(2) Project Scale Analysis

(3) Project Investment Analysis

(4) Project Positioning Analysis

(5) Project Construction Style

(6) Project Planning Composition

(7) Project Function Division

(8) Project Major Customer Sources

(9) Combination and Composition of Operation Type

(10) Brand Composition Analysis

(11) Project Operation Model

(12) Investment Attracting Channels and Strategy

1) ..there are another 8 corporations.

Chapter 5: Online Outlets Analysis

5.1 Development Overview of Online Outlets

5.2 Current Online Outlets Model

5.3 Online Outlets Model and Strategy

Chapter 6: Investment Opportunities Analysis of Domestic Outlets Regional Markets

6.1 Bohai Economic Zone

6.1.1 Location and Historical Roots

6.1.2 Analysis of Regional Economic Status

6.1.3 Analysis of Land Supply and Demand Status

6.1.4 Analysis of Business Market Development

6.1.5 Outlets Analysis in Major Provinces and Cities

6.2 Yangtze River Delta Economic Zone

6.2.1 Location and Historical Roots

6.2.2 Analysis of Regional Economic Status

6.2.3 Analysis of Land Supply and Demand Status

6.2.4 Analysis of Business Market Development

6.2.5 Outlets Analysis in Major Provinces and Cities

6.3 Pearl River Delta Economic Zone

6.3.1 Location and Historical Roots

6.3.2 Analysis of Regional Economic Status

6.3.3 Analysis of Land Supply and Demand Status

6.3.4 Analysis of Business Market Development

6.3.5 Outlets Analysis in Major Provinces and Cities

6.4 Chengdu-Chongqing Economy Region

Chapter 7: Analysis of Outlets Development and Operation Benchmark Corporations

7.1 Operational Analysis of International Outlets Development and Management Corporations

7.1.1 Operational Analysis of American Tanger Outlets Group

(1) Corporation File

(2) Corporation History Process

(3) Corporation Organization Structure

(4) Business Analysis of Corporation Products

(5) Analysis of Corporation Typical Project

(6) Analysis of Corporation Investment in China

(7) Corporation Latest Development Trend

1) ..there are another 14 corporations.

Chapter 8: Outlets Development and Operation Trend and Prospect

8.1 Development Trend of China Outlets

8.2 Prospect Forecast of China Outlets

8.2.1 Outlets Localization Forecast

8.2.2 China Outlets Prospect Forecast

8.2.3 Development Suggestions of China Outlets

Reporting core values

With Forward’s the long-term tracking and collecting market data of outlets investment and development industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the following aspects: outlets’ current market scale, profitability, competitive landscape, industry supply and demand condition, industry major problems and development bottleneck; outlets external development environment; development experience of international outlets market; domestic outlets’ investment and financing status, investment feasibility, investment planning, operation model, marketing model/online outlets model and typical project cases; investment and development outlets opportunities in domestic major economic areas; outlets major investments and operation benchmark corporations; outlets investment and development trend, localization strategy and industry prospect forecast. Meanwhile, together with the compr

Main Contents of report

No Comprehensive Forecast Decision, no return.

(Strategical Reference for Top Managers of China Outlets Exploration and Operation Pattern )

 

Outlets refer to a shopping center formed by the shops which sell brand products of out-of-season, undercarriage and short-in-size. Thus it can be also named “brands direct marketing shopping center”. According to the related materials, we can learn that it origins in America, with a history of more than 100 years. In the early phase of outlets, in order to deal with the commodity stocks issue, factories give spare or bad condition goods to their employees. Or they sell products right in the stock. And it is the primary outlets model with a single store.

Domestic outlets market flourished in 2006. Yansha, the first outlets in China, established in 2002. Since 2006, outlets spring up like mushrooms. According to incomplete statistics from DTZ, there are about 200 shopping centers which named after outlets or based on the concept of outlets. However, there are less than 10 shopping centers which reach the standards of international outlets. Therefore, seldom of them can be operated smoothly and win praise and recognition from customers. It is predicted that China will take place of Japan to become the biggest luxury market in 2015 and will reach 27 billion USD. With the fast development of economy, changes of consumption habit, strengthen of brand consciousness and enlarge of brand consumers, it can be seen that China roughly possesses the factors to develop outlets. But there are no outlets which meet all the demands of real outlets. In this aspect, it is a great time to develop outlets in China.

Knowing the market opportunities of outlets, the real estate developer are establishing outlets models in many cities in China. The Outlets (China) Co., Ltd., which is established by Beijing Capital Land and China Infrastructure Group Limited, has invested about 50 billion Yuan in many projects in Western China, Southern China, Central China, Eastern China and Northeastern China during the past 10 years. What’s more, it plans to invest another 60 billion Yuan in the next 5 years so as to make 15 “ballet rain projects” in major cities and provincial capitals; and another 80 billion Yuan will be invested in the next 10 years to make 30 outlets-style downtowns or vocational shopping villages in most provincial capitals, major cities and tourism attractions. As the major operators of outlets projects, most of the real estate developer pay attention to sales but not service, to investment attracting but not management. Meanwhile, lack of brand appeal cannot assure the commercial kernel of outlets “brands”. Therefore, it is a good choice for real estate developer to cooperate with leading local merchandise retailing corporations to get a resource complementarity when operating an outlets project

After the billion ballet rain outlets plan launched by Beijing Capital Land, the Billion Outlets, which is belong to the retail giant Friendship, also taking its action. At the basic of having Shanghai Pingpu and Hangzhou Xiasha Outlets, the Billion Outlets decides to annually increase 1 to 2 outlets branches during the “twelfth five years plan”, so up to 2014, there will be 7-10 outlets in China.

The foreign investors take their steps into China market too. In 2011, the “Fiorentina town-Beijing Tianjin Brand Outlets”, which is established and invested by Italian real estate RDM and American Waitex with 1,000 million Yuan, starts its business. The RDM will continue to invest 5,000 million Yuan to construct 3 to 4 “Fiorentina town” brand outlets in the next 4 years. Such enlarge plans will focus on the first-line cities like Shanghai, Guangzhou and Chongqing.

With Forward’s the long-term tracking and collecting market data of outlets investment and development industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the following aspects: outlets’ current market scale, profitability, competitive landscape, industry supply and demand condition, industry major problems and development bottleneck; outlets external development environment; development experience of international outlets market; domestic outlets’ investment and financing status, investment feasibility, investment planning, operation model, marketing model/online outlets model and typical project cases; investment and development outlets opportunities in domestic major economic areas; outlets major investments and operation benchmark corporations; outlets investment and development trend, localization strategy and industry prospect forecast. Meanwhile, together with the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of outlets industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of outlets industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of outlets industry. This report with a high value for both industry manufacturers and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Outlets Investment and Development Industry

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