China Mobile Phone Industry Report 2014-2018, Market Prospect and Investment Forecast
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Table of Contents
In terms of brand competition, despite the dominant position of China's mobile phone market is still in the hands of foreign / Taiwan-based brands, the camp of domestic brands is emerging.
In terms of brand competition, despite the dominant position of China's mobile phone market is still in the hands of foreign / Taiwan-based brands, the camp of domestic brands is emerging. By means of intelligence and 3G, many domestic brands such as Lenovo, Huawei, ZTE take new product and market competition strategies and achieve group breakthroughs. Qianzhan predicts that among China's top ten brands with highest attention from users in mobile phone market in 2013, China's domestic brands are expected to further increase in shares.
During the development of 3G and mobile Internet, the value of mobile terminals currently diverts for product to service and content. Smart phones that are capable of carrying polymeric diverse applications are widely favored by terminal manufacturers. OS diverse competition during the current development of smart phones promotes its lower prices but application experience has been upgraded. Especially ZTE, Huawei, Lenovo and Coolpad smart phone vendors promote gradually from high-end to low-end and mass market.
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