China Animation derivatives Industry Report of In-depth Research and Investment Strategy Planning, 2016-2021

Chapter 1: Analysis of the operation of animation industry chain

1.1 analysis of animation industry chain

1.1.1 introduction of animation industry chain

1.1.2 process of animation industry chain

1.1.3 main formats of animation industry chain

1.2 operation of comic publishing industry in 2012

1.2.1 sales of comic journals in 2012

1.2.2 comic book sales in 2012

1.3 operation of animated film industry

1.3.1 size and sales volume of Chinese animated film industry

(1) output scale and box office revenue of Chinese animation film industry

(2) the proportion of Chinese-made animated film in the box office revenue

(3) animated films released in the first half of 2013

1.3.2 status of animated film producers

1.4 operation of television animation industry

1.4.1 the creation and production of domestic cartoon

(1) the domestic animation production

(2) the total length of domestic cartoon production

(3) city rankings of domestic animation production output in 2012

(4) enterprise rankings of domestic animation production output in 2012

1.4.2 record cases of domestic animation production in 2012年以来

1.4.3 broadcast viewership of China's TV animation in 2010年以来

1.4.4 export of Chinese TV cartoon

(1) overseas sales of China's TV cartoon in 2010年以来

(2) quantity of enterprises of China TV cartoon export in 2009年以来

1.4.5 output of National Animation Industry Base

1.5 operation of new media animation industry

1.5.1 analysis of development status of new media animation

1.5.2 characteristics of the development of new media animation

(1) the development features of the Internet animation

(2) the development features of mobile phone animation

1.5.3 analysis of development trend of new media animation

1.6 operation of animation derivatives industry

1.6.1 Scale animation derivatives market segments

1.6.2 Market size of cartoon toys

1.7 analysis of value points of animation industry chain

1.7.1 distribution of value points of animation chain

1.7.2 analysis of profit model of animation industry chain

(1) profit model of industrial chain

1) industrialization of animation

2) animation of the industry

3) comparison of two profit models

(2) profit model of the industry chain links

1) creation and production links of comics, animation

2) links of animation film and play

3) market release links of graphics, audio and video products

4) operational links of animation derivatives

Chapter 2: Analysis of the development of authority of cartoon image

2.1 market size of authority of cartoon image

2.1.1 definition and characteristics of authority of cartoon image

(1) definition

(2) features

2.1.2 development of international authority of cartoon image

2.1.3 development and status quo of Chinese authority of cartoon image

(1) huge potential consumer market for Chinese cartoon brand authorization

(2) Chinese cartoon brand authorization industry is not optimistic

(3) TV media to boost the development of animation brand authorization

2.1.4 problems of Chinese cartoon brand authorization

2.2 process and rules cartoon brand authorization

2.2.1 process of cartoon brand authorization

2.2.2 analysis of roles of cartoon image authorization links

(1) licensor

(2) authorized operator

(3) authorized dealer

(4) authorized consultant

2.2.3 protection of cartoon image authorization

2.3 cartoon image authorize cooperation with costs

2.3.1 cooperation methods of cartoon image authorization

(1) single cartoon image authorization

(2) depth cooperation of cartoon image authorization and service

2.3.2 specific ways of cartoon image authorization

(1) product image authorization

1) content

2) charging methods

3) process

(2) promotional image authorization

1) content

2) charging methods

3) process

(3) theme image authorization

1) content

2) charging methods

3) process

(4) channel image authorization

2.4 marketing rules of cartoon image authorization

2.4.1 cartoon image and brand positioning

2.4.2 cartoon image value

2.4.3 operating system of cartoon image

2.5 development of the cartoon image licensors

2.5.1 major international cartoon image licensers

2.5.2 major China’s cartoon image licensers

2.5.3 developments and cooperative projects of cartoon image licensors

(1) cooperation projects

(2) developments and business opportunities

2.6 analysis of development of cartoon image licensees

2.6.1 distribution of areas of China's major animation image licensees

2.6.2 development overview of China's major animation image licensees

2.7 analysis of development of animation image authorization agencies

2.7.1 development status of animation image authorization agencies

2.7.2 main animation image authorization agencies

2.8 case study of cartoon image authorization

2.8.1 Mickey Mouse

(1) image and brand value

(2) way of authorization

(3) area of authorization

(4) sales volume of derivatives

2.8.2 Winnie the Pooh

(1) image and brand value

(2) way of authorization

(3) area of authorization

(4) sales volume of derivatives

2.8.3 HELLO KITTY

(1) image and brand value

(2) way of authorization

(3) area of authorization

(4) sales volume of derivatives

Chapter 3: Development of international animation industry chain and derivatives

3.1 international animation industry chain and derivatives

3.1.1 analysis of the Japanese animation industry chain development

(1) overview of the Japanese animation industry

(2) scale of Japanese animation industry

(3) revenue structure of Japanese animation industry

(4) analysis of Japanese animation industry chain and derivatives markets

(5) reference of Japanese animation industry operation model for the development of China's animation industry

1) operation model

2) reference for the development of China's animation industry

3.1.2 analysis of American animation industry

(1) history of American animation industry

(2) processes of American animation industry body

(3) scale of American animation industry

(4) analysis of American animation industry chain and derivatives markets

(5) analysis of key enterprises of American animation industry

1) Disney

2) ) Disney brand strategy

1. ) important events of Disney development since the 1990s

2. ) operating conditions of Disney in 2012

3) Hasbro

1. ) Company History

2. ) operation of the company

3. ) to expand the company 's animation industry

3.1.3 analysis of Korean animation industry

(1) processes of Korean animation industry

(2) scale of South Korean animation industry

(3) analysis of Korean animation industry chain and derivatives markets

(4) analysis of leading companies of South Korean animation industry

1) AKOM Animation

1. ) Introduction

2. ) representative works

2) Vooz Club

(5) summary of experience of the rise of South Korean animation industry

3.2 reference and inspiration of international animation derivatives market

3.2.1 enlightenment of developing profitable derivatives

3.2.2 implications of international animation character design and development of derivatives

3.2.3 comparison of marketing strategy of animation derivatives in Japan and America and inspiration

(1) marketing strategy of Japanese animation derivatives industry

(2) marketing strategy of American animation derivatives industry

(3) comparison of marketing strategy of animation derivatives in Japan and America

(4) Implications for development strategy of China's animation derivatives industry

3.3 operation of international animation derivatives

3.3.1 the mode of operation

3.3.2 planning and funding

3.3.3 animation making

3.3.4 program distribution

3.3.5 brand authorization

3.3.6 product production

3.4 case analysis of animation works and derivatives business

3.4.1 The Lion King

(1) profit model

(2) grossed box office

(3) derivatives income

3.4.2 Transformers

(1) profit model

(2) animation income

(3) derivatives income

(4) major classes of derivatives

Chapter 4: Development of Chinese animation industry chain and derivatives

4.1 the development of market environment of Chinese animation industry and derivatives

4.1.1 market environment of the Chinese animation industry chain and derivatives

(1) macroeconomic developments and trends

1) operation of macroeconomy

2) forecast of macroeconomy

(2) income and consumption levels

(3) analysis of the effect of economic environment on the industry

4.1.2 policy environment of Chinese animation industry chain and derivatives

4.1.3 demand environment of Chinese animation industry chain and derivatives market

(1) population structure and demand for animation and derivatives

(2) analysis of core consumption group of animation and derivatives

(3) research of demand for animation and derivatives

1) the strength of demand

2) purchase frequency

3) the degree of concern

4) the reasons for concern

5) preference

6) the primary factor of selection of animation and derivatives

7) type selection

8) monthly spending

4.2 development of Chinese animation and derivatives

4.2.1 market size of Chinese animation industry

(1) development stage

(2) market size

4.2.2 analysis of supply and demand of China's animation industry

(1) supply analysis

(2) demand analysis

4.2.3 analysis of China's animation industry market competition

(1) overall competitiveness of animation industry

(2) derivatives industry's dependence on foreign animation industry

4.2.4 status quo of Chinese animation derivatives market

(1) development model of animation derivatives

(2) market size of Chinese animation derivatives

(3) problems of Chinese animation derivatives market

1) foreign animation brands dominate

2) the development advantages of the domestic animation derivatives are not obvious

4.3 analysis of classic cartoons and their animated cartoon images

4.3.1 Pleasant Goat and Big Wolf

(1) profit model

(2) animation income

(3) derivatives income

(4) promotion model and channels