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China Theme Hotel Industry Market Prospects and Investment Strategic Planning Report, 2013-2017

China Theme Hotel Industry Market Prospects and Investment Strategic Planning Report, 2013-2017

Last Update:2014-05-01

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With the prosperous development of China tourism, the competition in hotel industry becomes increasing fierce and the modes of traditional hotel can no longer meet the needs of consumers. In such circumstance of facing challenges and opportunities, the hotel industry not only strives for developing, but also creates a new service mode. Since then, the theme hotel comes into being. From "Chime Long Hotel" in Guangzhou to "Jiang Chuang Hotel" in Chengdu and from ecological paradises to reappearing history, with their strong culture atmosphere, distinctive architecture style, and fresh decoration arts, theme hotels deeply attract every traveler, and show their extraordinary charm.

According to incomplete statistics, there are more than 400 theme hotels in China and they generally develop well. They mostly concentrate in Sichuan province, where there are 49 theme hotels; Shandong has 39 theme hotels, ranking the second in the nationwide; Beijing has 36 theme hotels, ranking the third in China; Guangdong has 34 and Zhejiang has 27 respectively.

Although theme hotel industry starts relatively late in China, the growth rates of its size are generally higher than China's GDP growth, except for in the year of 2009. In 2011, the market size of China theme hotel industry achieved 11.564 billion Yuan, with a year-on-year increase of 15.46%. It's predicted the market size of theme hotel industry will maintain the growth rate of around 15% in the next few years and it will achieve 13.284 billion Yuan in 2012.

In China, the development of theme hotel industry has mainly gone through 4 stages, namely, the primary stage, the transformation and development stage, the free development stage and the well-organized development stage. Nowadays, China theme hotel industry has entered a standardized construction stage. China theme hotel industry has considerable investment prospects. And China theme hotel industry will show the below characteristics and trends: 1.the theme culture tends to be diverse; 2. The theme hotel tends to be in a higher grade and a larger size; 3. the theme hotel tends to develop into scenic spots; 4. the theme hotel develops in a direction of being a integration of entertainment center; 5. The theme hotel, economic hotel and star hotel develop in a overlapped direction.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Theme Hotel Industry


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