China Candy Industry Production & Marketing Demand and Investment Forecast Report, 2013-2017

There are 437 China candy corporations of scale in 2010, up 42 corporations and with a year-on-year growth rate of 10.63%. The scale of China candy industry expends fast in 2010 that the year-round gross output value is 49.764 billion Yuan with a year-on-year growth rate of 20.45%; total sales revenue is 51.896 billion Yuan with a year-on-year growth rate of 22.56%; total capital is 37.268 billion Yuan with a year-on-year growth rate of 15.92%. View from profitable condition, both the sales revenue and profit amount of candy industry in 2010 increase, and the growth rates are 8.13% and 17.18%. While there are 2 more industry corporations which with a loss comparing with that in the same time of last year, and the year-on-year growth rate of loss amount is 101.63%. (Notice: all the data above is based on the statistics in those years)

The domestic candy industry is expanding, and various international candies, such as health-care-oriented, low-sugar-oriented, fun-oriented and ecotype are speeding up to enter China’s candy market. In December, 2011, Commerce Department approved Nestle to purchase 60% stock ownership of Hsu Fu Chi, the biggest candy brand in China. In contrast, products of China candy market are simple. Stressed by foreign corporations and domestic corporations, it is hard to develop products of China candy industry.

With the accelerating entry of foreign candy corporations, the most profitable high-end market is taken by brands like Guylian, Shihua, D’Orlan, etc. Among the four brands--Dove, Cadbury, Hershey’s and Jindi--which take up over 70% of the whole China chocolate market share, only Jindi is local brand. The competition of domestic candy corporations mainly focuses on price level and is weak in the new field development comparing with foreign corporations. The product homogenization seriously interferes with the competitiveness between domestic candy corporations and foreign brands and leads to the result that profit for domestic corporations are far less than that of foreign brands. Moreover, major markets for domestic brands are second and third grade markets.

Presently, the global candy per capita consumption is about 3kg while it is only 0.7kg in China. Accordingly candy market in China is with great development potential. To break through the barriers the domestic corporations should focus on product up-grade and continuously promote new products as well as enrich product categories. As the competition of candy industry is fiercer, the domestic outstanding candy corporations pay more and more attention to the industry market research, especially the in-depth research of industrial development environment and product consumers. Because of this, a large number of excellent domestic candy brands rise up rapidly, and gradually become a leader in candy industry!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of candy industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of candy industry. This report contains a high value for enterprises like candy producing corporations, R&D institutions, sales corporations and investment corporations that they can accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of candy industry in an overall and systemic way.

Here, we’d like to express our sincere gratitude to China National Commercial Information Center, International Information Institute, National Statistics Bureau of China, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Candy Industry