China Kitchen Appliance Industry Production & Marketing Demand and Investment Forecast Report

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of kitchen appliance manufacturing industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of kitchen appliance manufacturing industry. This report is of a high value for enterprises like kitchen appliance manufacturers, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.

China is a major producer of household appliances especially the kitchen appliance. In current years the growth of residents’ income and improvement of people’s living standard, especially the improvement of living condition and supporting facilities of water, electricity and gas create opportunities for the kitchen appliance which is in great variety. The market scale of China’s kitchen appliance will continue to expand. Despite the influence from financial crisis in 2010, the industry sales revenue with a growth rate of over 20% from 2005 to 2010. And in 2010 the sales revenue was 129.954 billion Yuan, with a year-on-year growth of 29.89%.

The overall manufacturing level of China’s kitchen appliance industry will constantly increase in the future while enterprises’ insight to consumers’ demand will be constantly accurate. Together with the constant growth of domestic market, consumers pay more attention to life quality. It speeds up the widespread kitchen appliances. China’s kitchen appliance industry has with strength of creation and innovation, and a butch of brands of strength. The industry will move towards a broader market.

Besides, view from the technology trend that energy saving and intelligence are the major trends. Encouraging by government policies, low carbon and environmental protection have become mainstreams for every industry while consumers will prefer energy-saving and low-carbon kitchen appliances. Many kitchen appliance manufacturers like Haier, Midea and Vanward base on energy saving and environmental protection and strengthen the technology R&D as well as the promotion of low-carbon products. As people pay more and more attention to high quality of home life, the kitchen appliances play a more and more significant role in home life while the appliances’ function and design trend to be more customized and intelligent. Intelligent kitchen appliances gradually enter people’s life that the intelligent household products with optimistic prospects and broader market.

In the aspect of channels, the industry markets gradually expand towards the third and fourth-tier market. The first and second-tier markets are basically controlled by local household appliance retailers like Gome and Suning. They extend the market by set up shops one after another. Nowadays, the distribution of the first and second-tier markets has been basically finished while the third and fourth-tier markets turn to be the “blue ocean” for household appliance retailers who can hardly enter the first and second-tier markets. Since the promotion of household appliance to rural areas, more and more household appliance corporations are involved in the development and competition of the third and fourth-tier markets. Some of them may actively engage in household appliances to rural areas, some may construct their own marketing channels. But all of them are involved in the distraction of domestic third and fourth-tier markets and accelerate the market development. The third and fourth-tier markets turn to be a place of strategic importance.

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of kitchen appliance manufacturing industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of kitchen appliance manufacturing industry. This report is of a high value for enterprises like kitchen appliance manufacturers, R&D institutions, sales corporations and investment corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to China National Commercial Information Center, State Economic Information Center, National Statistics Bureau of China, General Administration of Customs, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Kitchen Appliance Manufacturing Industry