China SUV Industry Market Prospective and Investment Strategy Report, 2013-2017

In current years, with the development and maturity of auto market and growth of economy and consumption level, customers’ demand for cars is no longer confined to the function of conveyance, but emphases excellent sense of control and comfortable handle and driving which base on the product practicability and economical efficiency. Therefore, the economical urban SUV which is designed for the middle and low end market rises and develops quickly. Many independent auto corporations such as Chery, Geely, BYD, the Great Wall, Jilin, HAWTAI MOTOR and JAC set foot in SUV with rich models. Related auto reports in 2011 reveal there are about 10 models of independent economical urban SUV which will shortly on the market in the first half year. The competition is definitely fierce.

With the promotion of diversified auto consumption and twice auto purchasing group, future development space of SUV market which includes large-and-medium-size cities is quite vast. The growth of SUV market in 2011 will keeps in a relatively high-speed but may decrease a bit comparing with that in 2010. Predicted by data from all rounds, the year-round year-on-year growth rate of 30% to 40% may in a reasonable level and the year-round production and marketing amount is hopefully to reach 1.5 million.

Competition of China auto market, including the SUV market in 2011 is extremely fierce. SUV manufacturers will take various means to be successful in the fierce market competition, and the most effective one is new products. The market mature degree bases on forcible core technology which is promoted by manufacturers and gains the acknowledgement of rational consumers. In other words, the SUV market has entered the era which technology means most. In order to gain more market share, SUV manufacturers all fasten steps to update new products. The numerous new SUV on the market and correct market positioning promote the overall development of SUV market. It is predicted that the speed of SUV new product introduction will be greatly increased in 2011.

As the competition of SUV industry is fiercer, the domestic outstanding SUV corporations pay more and more attention to the industry market research, especially the in-depth research of industry development environment and consumers. With Forward’s the long-term tracking and collecting market data of SUV industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly analyzes the following aspects: current market development status of China SUV industry; marketing strategy of SUV industry; market demand features of SUV industry; major SUV products and regional market development status; competitive landscape and trend of SUV industry; leading corporations’ operational status of SUV market; development trend and prospect forecast of SUV industry. Meanwhile, together with the comprehensive and detailed market data which is accumulated for 5 years, Forward helps you to grasp the market and development trends of SUV industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of SUV industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of SUV industry. This report contains a high value for enterprises like SUV manufacturers, R&D institutions, sales corporations and investment corporations that they can accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of SUV industry in an overall and systemic way.

Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of SUV Industry