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China Online Shopping Industry Analysis Report 2016-2021, In-depth Research and Investment Strategic Planning
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Table of Contents
Content Summary
Chapter 1: Overview of development of China's online shopping industry
1.1 related overview of online shopping industry
1.1.1 concept and definition of online shopping
1.1.2 introduction of business model of online shopping
1.1.3 analysis of characteristics of online shopping
1.1.4 description of operation process of online shopping
1.2 analysis of policy environment of online shopping industry
1.2.1 related policies and trends of online shopping industry
(1) "Guidance on online transactions (Provisional)"
(2) "Interim measures on online commodity trading and related service behaviors"
(3) "Interim measures on online commodity trading and related service behaviors"
(4) "Notice on strengthening of security management of bank card and prevention and combating of bank card crime"
(5) "Management approaches on non-financial institution payment service"
1.2.2 development planning of online shopping industry
1.3 analysis of economic environment of online shopping industry
1.3.1 analysis of the international macro economic environment
1.3.2 analysis of the domestic macro economic environment
1.3.3 analysis of impact of macro economy on the development of the industry
1.4 analysis of consumption environment of online shopping industry
1.4.1 analysis of residents' income and spending level
1.4.2 analysis of residents' consumption structure
1.4.3 analysis of residents' sales methods
1.4.4 analysis of consumer confidence
Chapter 2: Analysis of development of supporting industries of China's online shopping industry
2.1 Internet industry
2.1.1 status quo of development of Internet industry
(1) netizen scale
(2) features of structure of users
2.1.2 Internet-based resources
(1) overview of basic resources
(2) IP address
(3) domain name
(4) website
(5) webpage
(6) network speed
(7) international bandwidth
2.1.3 access method
(1) Internet devices
(2) Internet sites
(3) access time
2.1.4 users' network application behavior
(1) access to information
(2) business transactions
(3) communication
(4) network entertainment
2.1.5 analysis of mobile Internet behavior
(1) behavior of mobile Internet application
(2) features of structure of mobile phone users
2.2 logistics industry
2.2.1 analysis of development of logistics industry
(1) increase in total logistics volume and composition
(2) fixed asset investment of logistics and growth
(3) analysis of operation and benefit of logistics enterprise
2.2.2 analysis of development of express delivery service industry
(1) overview of development of China's express delivery service industry
(2) operation of China's express delivery service industry
2.2.3 construction of online shopping logistics network
(1) scale of online shopping express delivery firm
(2) scale of online shopping express delivery revenue
2.2.4 analysis of impact of logistics and distribution capabilities on e-business
2.2.5 analysis of development of logistics and distribution system of online shopping industry
2.2.6 analysis of development trends of logistics and distribution system of online shopping
2.3 instant messaging and social networking industry
2.3.1 status quo of development of instant messaging industry
(1) user scale
(2) account scale
(3) status quo of competition
(4) development trends
2.3.2 status quo of development of social networking industry
(1) market scale of social networking industry
(2) statistics of user scale of social networking site
(3) features of social networking platform
2.4 online payment
2.4.1 overview of development of online payment industry
2.4.2 analysis of scale of online payment transaction
2.4.3 online payment platform mode
(1) gateway-based payment model
(2) credit payment mode
(3) comparison of payment model
(4) conflict of interest between third party payment companies and banks
2.4.4 analysis of development of major online payment certification system
(1) online banking
1) analysis of development of online banking market
2) analysis of online banking users
3) analysis of development trends of online banking market
(2) Paypal
1) analysis of development of Paypal market
2) analysis of Paypal user
3) development trends of Paypal market
(3) TenPay
1) analysis of development of TenPay market
2) analysis of TenPay user
3) development trends of TenPay market
(4) 99bill
1) analysis of development of 99bill market
2) analysis of 99bill user
3) development trends of of 99bill market
(5) CHINAPAY
1) analysis of development of CHINAPAY market
2) analysis of CHINAPAY user
3) development trends of CHINAPAY market
2.4.5 development trends and forecast of China's online payment industry
Chapter 3: Analysis of development of the global online shopping industry
3.1 analysis of development of the international online shopping industry
3.1.1 overview of development of the international online shopping industry
3.1.2 analysis of market scale of the international online shopping industry
3.1.3 analysis of competitive landscape of the international online shopping industry
3.1.4 analysis of development of the international online shopping industry in mainstream countries and regions
(1) analysis of development of online shopping industry in America
1) system construction of online shopping industry in America
2) consumption of online shopping industry in America
3) development trend of online shopping industry in America
(2) analysis of development of online shopping industry in Europe
1) system construction of online shopping industry in Europe
2) consumption of online shopping industry in Europe
3) development trend of online shopping industry in Europe
(3) analysis of development of online shopping industry in Japan
1) system construction of online shopping industry in Japan
2) consumption of online shopping industry in Japan
3) development trend of online shopping industry in Japan
3.1.5 reference of successful experience of the international online shopping industry
3.2 analysis of development trends of the international online shopping industry
3.3 analysis of development of China's online shopping industry
3.3.1 analysis of scale of development of China's online shopping industry
(1) overview of development of China's online shopping industry
(2) scale of China's online shopping website
(3) market scale of China's online shopping industry
3.3.2 analysis of operation mode of China's online shopping industry
(1) B2C online shopping mode
1) overview of B2C online shopping mode
2) analysis of development of China's B2C online shopping market
(2) C2C online shopping mode
1) overview of C2C online shopping mode
2) analysis of development of China's C2C online shopping market
3.3.3 analysis of competitive landscape of China's online shopping industry
3.3.4 development trends and forecast of China's online shopping industry
(1) development trends of China's online shopping industry
(2) forecast of China's online shopping industry
1) status quo of development of China's online group shopping industry and forecast
3.3.5 definition of online group shopping
3.3.6 characteristics of online group shopping
3.3.7 process of online group shopping
3.3.8 basic form of online group shopping
3.3.9 analysis of major platform models of online group shopping
3.3.10 analysis of major profit models of online group shopping
3.3.11 analysis of search of online group shopping industry
3.3.12 analysis of development of online group shopping industry
3.3.13 development trends and forecast of China's online group shopping industry
(1) development trends of China's online group shopping industry
(2) forecast of China's online group shopping industry
Chapter 4: Analysis of product market of China's online shopping industry
4.1 analysis of online shopping market of apparel, hat and bag products
4.1.1 analysis of market scale of China's apparel, hat and bag products
(1) sales and output of China's apparel, hat and bag market
(2) brands of China's apparel, hat and bag market
4.1.2 analysis of sales channel of China's apparel, hat and bag market
4.1.3 analysis of development of online shopping market of China's apparel, hat and bag products
(1) analysis of scale of online shopping market of apparel, hat and bag products
(2) analysis of brands of apparel, hat and bag online shopping market
(3) development trends of online shopping of apparel, hat and bag products
4.2 analysis of online shopping market of mobile phone, digital and electrical products
4.2.1 analysis of market scale of China's mobile phone, digital and electrical products
(1) sales and output of China's mobile phone, digital and electrical products
(2) analysis of brands of China's mobile phone, digital and electrical products
4.2.2 analysis of sales channel of China's mobile phone, digital and electrical products
4.2.3 analysis of development of online shopping market of China's mobile phone, digital and electrical products
(1) analysis of scale of online shopping market of mobile phone, digital and electrical products
(2) analysis of online shopping market of mobile phone, digital and electrical products
(3) analysis of brands of online shopping market of mobile phone, digital and electrical products
(4) development trends of online shopping of mobile phone, digital and electrical products
4.3 analysis of online shopping market of book, audio and video products
4.3.1 analysis of market scale of China's book, audio and video products
(1) sales and output of China's book, audio and video products
(2) analysis of brands of China's book, audio and video products
4.3.2 analysis of sales channel of China's book, audio and video products
4.3.3 analysis of development of online shopping market of China's book, audio and video products
(1) analysis of scale of online shopping market of book, audio and video products
(2) analysis of online shopping market of book, audio and video products
(3) analysis of brands of book, audio and video products
(4) development trends of online shopping of book, audio and video products
4.4 analysis of online shopping market of cosmetics
4.4.1 analysis of market scale of China's cosmetics
(1) sales and output of China's cosmetics
(2) analysis of brands of China's cosmetics
4.4.2 analysis of sales channels of China's cosmetics
4.4.3 analysis of development of online shopping market of China's cosmetics
(1) analysis of scale of online shopping market of cosmetics
(2) analysis of online shopping market of cosmetics
(3) analysis of brands of cosmetics
(4) development trends of online shopping of cosmetics
4.5 analysis of online shopping market of household necessities
4.5.1 analysis of development of China's household necessities market
(1) sales and output of China's household necessities
(2) analysis of brands of China's household necessities
4.5.2 analysis of sales channels of China's household necessities
4.5.3 analysis of development of online shopping market of China's household necessities
(1) analysis of online shopping market of household necessities
(2) analysis of brands of household necessities
(3) development trends of online shopping of household necessities
4.6 analysis of online shopping market of food
4.6.1 analysis of development of China's food market
(1) sales and output of China's food
(2) analysis of brands of China's food
4.6.2 analysis of sales channels of China's food
4.6.3 analysis of development of China's food market
(1) analysis of online shopping market of food
(2) analysis of brands of food
(3) development trends of online shopping of food
4.7 analysis of online shopping market of other products
4.7.1 analysis of development of online shopping market of toys
4.7.2 analysis of development of online shopping market of baby products
4.7.3 analysis of development of online shopping market of travel
4.7.4 analysis of development of online shopping market of medical health products
Chapter 5: Analysis of construction of China's online shopping platform
5.1 analysis of potential of construction of China's online shopping platform
5.1.1 analysis of China's traditional marketing channels
(1) analysis of development of China's traditional marketing channels
(2) problems of China's traditional marketing channels
5.1.2 analysis of advantages of China's online shopping platform
(1) leading market growth
1) analysis of scale of China's social retail market
2) analysis of scale of China's online retail market
3) analysis of proportion of China's total online retail volume in total retail sales
(2) broad network coverage
1) personel coverage
2) geographical coverage
(3) superior marketing channels
1) advantage of management cost of online marketing sales channel
2) advantage of structure of online marketing sales channel
3) advantage of information dissemination of online marketing sales channel
5.2 study of China's online shopping user group
5.2.1 analysis of characteristics of online shopping users
(1) gender structure
(2) age structure
(3) education structure
(4) occupation structure
(5) income structure
(6) urban and rural structure
5.2.2 study of Internet users' shopping behavior
(1) channel of awareness of shopping website brand
(2) main channels of methods of goods browsing
(3) amount and frequency of online shopping per capita
(4) analysis of category of online shopping goods
(5) analysis of difference of Internet users' shopping behavior
5.3 analysis of main influencing factors of construction of China's online shopping platform
5.3.1 logistics and distribution system of online shopping industry
(1) analysis of construction methods of China's online shopping logistics distribution
1) ) self-built logistics
2) timing of self-built logistics of e-commerce enterprise
3) status quo of development of self-built logistics of e-commerce enterprise
4) ) logistics outsourcing
5) classification of express delivery company
6) characteristics of various types of express delivery company
7) ) comparison of self-built logistics and logistics outsourcing
(2) analysis of case of operation of online shopping logistics distribution
(3) recommendations for construction of online shopping logistics distribution system
5.3.2 analysis of information security of online shopping industry
(1) status quo of development of information security of China's online shopping industry
1) ) concept of online shopping security
1. demand for online shopping security
2) ) information security technology of online shopping
3) ) other issues of information security of China's online shopping industry
4) ) related agreement technical discussions over online shopping security
5.3.3 analysis of credit system of online shopping industry
(1) importance of online shopping credit and mode meaning
1) analysis of reasons for integrity crisis of online shopping industry
1. ) social reasons
2. ) technical reasons
2) analysis of strategies against integrity crisis of online shopping industry
1. technology strategy
2. management strategy
5.4 analysis of ways and recommendations for enterprise to build online shopping platform
5.4.1 analysis of necessity for enterprise to build online shopping platform
5.4.2 ways for enterprise to build online shopping platform
(1) by means of third-party platform
1) analysis of cooperation method of online shopping platform and enterprise
2) analysis of advantages and disadvantages of using third-party platform by enterprise
3) analysis of development of international online shopping third-party platform
4) analysis of development of domestic online shopping third-party platform
5) analysis of development trends and prospects of online shopping third-party platform
(2) construction of its own independent platform
1) analysis of ways of construction of its own independent platform
2) analysis of advantages and disadvantages of company to establish its own online shopping platform
3) analysis of construction of the international self-built online shopping platform
4) analysis of construction of domestic self-built online shopping platform
5) analysis of development trends and prospects of self-built online shopping platform
5.4.3 main recommendations for enterprise to build online shopping platform
Chapter 6: Analysis of development of leading websites of China's online shopping industry
6.1 analysis of development opportunity of China's online shopping websites
6.2 analysis of development threat of China's online shopping websites
6.2.1 analysis of operation of leading websites of China's online shopping industry
(1) Suning.com
1) website introduction
2) analysis of operation of the website
(2) womai.com
1) website introduction
2) analysis of operation of the website
(3) e-lining.com
1) website introduction
2) analysis of operation of the website
(4) Lion Travel
1) website introduction
2) analysis of operation of the website
(5) Haier Online Shopping Mall
1) website introduction
2) analysis of operation of the website
(6) yintai.com
1) website introduction
2) analysis of operation of the website
(7) yougou.com
1) website introduction
2) analysis of operation of the website
(8) Acorn International
1) website introduction
2) analysis of operation of the website
(9) Amazon
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(10) Dangdang
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(11) Taobao
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(12) paipai.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(13) eBay
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(14) Alibaba
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(15) hc360.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(16) ordersface.cn
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(17) foode.cn
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(18) seller.dhgate.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(19) Taobao Mall
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(20) Jingdong Mall
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(21) Vancl
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(22) Shop No. 1
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(23) trylist.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(24) newegg.com.cn
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(25) okbuy.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(26) McCaw
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(27) Mbaobao.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(28) guopi.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(29) redbaby.com.cn
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
(30) zbird.com
1) website introduction
2) scale of website memberships
3) analysis of main business of the website
4) marketing strategy of the website
5) profit mode of the website
6) analysis of operation of the website
Chapter 7: Analysis of investment and financing of China's online shopping industry
7.1 analysis of characteristics of investment of online shopping industry
7.1.1 analysis of entry barriers of online shopping industry
7.1.2 analysis of profit model of online shopping industry
7.1.3 analysis of profit factor of online shopping industry
7.2 status quo of investment and financing of online shopping industry
7.2.1 analysis of status quo of investment of online shopping industry
(1) analysis of investment of online shopping industry
(2) analysis of mergers of online shopping industry
(3) analysis of problems of investment of online shopping industry
(4) major investment advice for online shopping industry
7.2.2 analysis of status quo of financing of online shopping industry
(1) analysis of financing channels of online shopping industry
1) listed
2) private raising
3) credit
(2) analysis of scale of financing of online shopping industry
(3) problems of financing of online shopping industry
(4) major financing advice for online shopping industry
7.3 forecast of investment and financing of online shopping industry
7.3.1 forecast of investment of online shopping industry
7.3.2 forecast of financing of online shopping industry
While competition in online shopping industry is growing, integration and acquisition and capital operation of large online shopping enterprises are becoming more frequent.
In an oversupply and demand-driven economy, the key to success is that the enterprise can firmly lock and capture it when the demand has not yet been formed. Successful companies will often devote a lifetime of effort and resources to search for the current industry demands, potential demands and new demands!
While competition in online shopping industry is growing, integration and acquisition and capital operation of large online shopping enterprises are becoming more frequent. And more emphasis is focused on market research for excellent domestic online shopping enterprises, especially on the industrial development environment and in-depth study of customer demands. Because of this, a large number of outstanding domestic brands of online shopping have risen rapidly, becoming leaders in the industry!
This report is based on long-term market tracking information by Forward Intelligence on online shopping industry. It uses international scientific analysis models and analyses comprehensively and accurately the structure system from the overall height of the industry for you.
This report mainly analyzes development environment of China's online shopping industry; development of supporting industries of online shopping industry; development of global online shopping; product markets of China's online shopping industry; platform construction of online shopping industry; operation of leading websites of China's online shopping industry; investment and financing of online shopping industry. Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and development trends of the whole industry.
The greatest feature of this report is forward-looking and timeliness. Based on the development path and years of practical experience, it makes careful analysis and prediction of the future development trends of energy conservation service industry.
It is a rare quality for online shopping websites and investment companies to accurately understand the latest developments of the industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also the industry's first on comprehensive and systematic analysis of industry chain and key enterprises.
This report will help online shopping websites and investment companies accurately understand the latest developments of the industry and early detect blank points of industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of the industry and become a good advantage for sustainable development, effectively avoid the investment risks from the industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.
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