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China Media Industry Market Forecast and Investment Strategy Planning Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Definition and Development Environment Analysis of Media Industry
1.1 Definition of Media Industry
1.1.1 Definition of Media Industry
1.1.2 Analysis of Media Industry ’s Position in National Economy
1.2 Policy Environment Analysis of Media Industry
1.2.1 Management System of Media Industry
(1) Competent Departments
(2) Supervision System
1.2.2 Major Policies and Laws/Regulations of Media Industry
(1) “Twelfth Five-year” Development Plan for News Press Industry
(2) Cultural Industry Selected in Guidance Directory of Encouraged Industry Structure Adjustment (2011)
(3) Revitalization Plan of Cultural Industry
(4) Guidance Opinion on Further Accelerating the Development of News Press Industry
(5) Policies Related to Cable Network Industry
1.2.3 Analysis of Progress of Media Industry System Reform
(1) Progress of Newspaper System Reform
(2) Progress of Book Publication and Circulation System Reform
(3) Progress of Broadcast and TV System Reform
(4) Progress of Video Publication System Reform
(5) Progress of Film System Reform
1.3 Economic Environment Analysis of Media Industry
1.3.1 Analysis of International Macroeconomic Environment
(1) “Slow Economic Growth” Under the Pressure of High Unemployment Rate and High Budget Deficit in USA
(2) Wave of Euro Crisis Pushing Europe Countries into “Recession”
1.3.2 Analysis of Domestic Macroeconomic Environment
(1) Trend and Forecast of GDP
(2) Trend and Forecast of CPI
(3) Trend and Forecast of Industrial Added Value
(4) Trend and Forecast of FAI
(5) Trend and Forecast of Import and Export
1.4 Social Environment Analysis of Media Industry
1.4.1 Diversified Public Opinion
1.4.2 “Fragmentation” of Media Market
1.4.3 Forming of Social Circle
1.4.4 Sensibility of Criteria
Chapter 2: Analysis of Development Status and Trend of Domestic and Foreign Media Industry
2.1 Analysis of Development Status and Trend of Foreign Media Industry
2.1.1 Analysis of Development Status of Global Media Industry
(1) Development Overview of Global Media Industry
(2) Development Characteristics of Global Media Industry
2.1.2 Development Situation of USA Media Industry
(1) General Information of USA Media Industry
(2) Development Situation of USA Traditional Media Industry
(3) Development Situation of USA New Media Industry
2.1.3 Development Situation of UK Media Industry
(1) General Information of UK Media Industry
(2) Development Situation of UK Traditional Media Industry
(3) Development Situation of UK New Media Industry
2.1.4 Development Situation of Japan Media Industry
(1) General Information of Japan Media Industry
(2) Development Situation of Japan Traditional Media Industry
(3) Development Situation of Japan New Media Industry
2.1.5 Analysis of Development Trend Global Media Industry
2.2 Analysis of Development Status and Trend of Domestic Media Industry
2.2.1 General Information of the Development of Domestic Media Industry
(1) Total Output Value and Growth
(2) Market Segmentation Size and Growth
(3) Market Structure
(4) Industry Format
2.2.2 Analysis of Development Status of Domestic Media Industry
(1) Analysis of Development Status of Traditional Media Industry
(2) Analysis of Development Status of New Media Industry
2.2.3 Analysis of Development Trend of Domestic Media Industry
Chapter 3: Analysis of Development Status and Trend of Traditional Media Industry
3.1 Analysis of Development Status and Trend of Newspaper Industry
3.1.1 Analysis of Development Size of Newspaper Industry
(1) Analysis of Overall Size of Newspaper Industry
(2) Analysis of Size of Newspaper Publication and Circulation
1) Total Quantity of Newspaper Publication and Ratio Structure
2) Total Printing Number of Newspaper and Ratio Structure
3) China’s Newspaper in Top 100 of World’s Paid Daily Newspapers
(3) Analysis of Advertisement Size in Newspaper
1) Advertisement Growth in Newspaper
2) Major Industry Contribution Rate of Newspaper Advertisement
3.1.2 Competition Analysis of Newspaper Circulation Market
(1) General Information of Newspaper Circulation Market
1) Pattern of Newspaper Circulation Market
2) Market Share Changes of All Kinds of Newspapers
3) Competitive Landscape of All Kinds of Newspapers by City
(2) Analysis of Regional Competitive Landscape of Comprehensive Newspaper
1) Analysis of Competitive Landscape for Newspapers in North China
2) Analysis of Competitive Landscape for Newspapers in East China
3) Analysis of Competitive Landscape for Newspapers in South China
4) Analysis of Competitive Landscape for Newspapers in Central China
5) Analysis of Competitive Landscape for Newspapers in West China
(3) Analysis of Competitive Landscape of Other Newspapers Market
1) Analysis of Competitive Landscape of Current Politics Newspaper Market
2) Analysis of Competitive Landscape of Life Service Newspaper Market
3) Analysis of Competitive Landscape of Financial Newspaper Market
4) Analysis of Competitive Landscape of IT Newspaper Market
3.1.3 Operation Analysis of Newspaper Advertisement Market
(1) Overview of Newspaper Advertisement Market
(2) Analysis of Newspaper Advertisement Market Structure
1) Change Analysis of Advertisement Sources Structure in Newspaper
2) Sluggish Growth of Real Estate Advertisement Due to Regulation and Control
3) Auto Advertisement Growth – One of Major Driving Forces
4) Weak Promotion of Healthcare Advertisement
(3) Analysis of Media Environment Changes Affecting Newspaper Industry
1) Listing Situation of Newspaper Groups
2) Analysis of Development Trend of Newspaper Industry
3.2 Development Status and Trend Analysis of Book Industry
3.2.1 Analysis of Development Size of Book Industry
(1) Quantity of Book Publishing Companies
(2) Quantity of Book Circulation Nets and Employees of Publication and Circulation Industry
(3) Book Publishing and Sales Situation
(4) Import and Export of Book and Copyright
(5) Paper Use Amount of Book
3.2.2 Explanation of Book Publication Industry in 2011
3.2.3 Analysis of Progress of Book Publication Industry in 2011
(1) Theme Publication
(2) Transformation of Digitalization
3.2.4 Analysis of Capital Operation of Book Publication Industry
3.2.5 Analysis of Development Trend of Book Publication Industry
3.3 Analysis of Development Status and Trend of Periodical Industry
3.3.1 Analysis of Development Size of Periodical Industry
(1) Size of Periodical Publication
(2) Periodical Structure
(3) Periodical Sales and Advertisement Size
3.3.2 Analysis of Competitive Landscape of Periodical Circulation Market
(1) General Information of Periodical Market
1) Mainstream Periodical Media Continuing to be Strong
2) Mainstream Periodical Media Expanding to the Second-and-third Tiers Cities
(2) Analysis of Competitive Landscape of Fashion Periodicals
1) Analysis of Competitive Landscape of Female High-price Fashion Periodicals
2) Analysis of Competitive Landscape of Female Medium-price Fashion Periodicals
3) Analysis of Competitive Landscape of Male Fashion Periodicals
(3) Analysis of Competitive Landscape of Auto Periodicals
(4) Analysis of Competitive Landscape of Financial Periodicals
(5) Analysis of Competitive Landscape of Home Periodicals
3.3.3 Analysis of Development Trend of Periodical Industry
3.4 Analysis of Development Status and Trend of Broadcast and Video Industry
3.4.1 Analysis of Development Status of Broadcast Industry
(1) Development Size of Broadcast Industry
(2) Analysis of Audience Market of Broadcast Industry
(3) Analysis of Advertisement Operation of Broadcast Industry
(4) Development Characteristics of Broadcast Industry
1) Further Upgrading of Broadcast Industry
2) More Obvious of Narrow Broadcasting
3.4.2 Analysis of Development Status of Video Industry
(1) Development Size of Video Industry
(2) Publication Situation of Video Products with Different Types of Carriers
1) Publication of Sound Recording
2) Publication of Video Products
3) Publication of Electronic Publications
(3) Analysis of Import and Export of Video Industry
3.4.3 Analysis of Radio Listening
(1) Audience Size of Radio
(2) Characteristics of Urban Radio Audience
(3) Analysis of Behavior of Radio Audience
(4) Analysis of Audience Demand for Raio
3.4.4 Analysis of Competitive Landscape of Radio Market
(1) Competitive Landscape of Overall Market
(2) Competitive Landscape of Regional Market
(3) Competitive Landscape of All Kinds of Frequencies
3.4.5 Transformation Analysis of Convergence Media of Broadcast Industry
(1) Broadcast Ecology Analysis Under the Background of Integration
(2) Case Study of Convergence Media of National Radio Station
3.4.6 Analysis of Development Trend of Broadcast Industry
3.5 Analysis of Development Status of TV Industry
3.5.1 Analysis of Development Status of TV Industry
(1) Foundation of TV Industry
(2) Production and Broadcast of TV Programs
(3) Size of TV Industry
3.5.2 Analysis of TV Market Viewing Characteristics and Competition Trend
(1) Viewing Amount and Distribution Characteristics
1) Viewing Amount and Distribution Characteristics
2) Time Distribution of Viewing Amount
3) Sunday Characteristics of Viewing Amount
(2) Competition Status and Change Characteristics of All Levels of Channels
1) Overall Competitive Landscape
2) Performance of Time Viewing
3) Time Characteristics of Competitiveness
4) Competitive Performance of Audience Market
(3) Major Types of Programs and Audience Viewing Characteristics of All Levels of Channels
1) All Kinds of Programs Broadcast and Viewing Amount
2) Types of Programs and Viewing Characteristics for Audience Segmentation
3.5.3 Analysis of Network TV Characteristics and Trend
(1) Definition and Classification of Network TV
(2) Difference Between Network TV and Traditional TV
(3) Analysis of Development Characteristics and Trend of Network TV
1) Two Development Characteristics of Network Video – “Long-form Video” and “Mini-form Video”
2) Network Video Media Starting to Possess Qualification of “News Media”
3) Advertisement Marketing Way of Network Website Focusing More on Technological Innovation
4) New Profit Focus and Key Technology for Network Video Industry – HD
5) 3G Cellphone Becoming Extension Battle Field for Video Network
6) Capital Market Will Change Competitive Landscape of Network Video Media
3.5.4 Analysis of Development Trend of TV Industry
3.6 Analysis of Development Status and Trend of Film Industry
3.6.1 Analysis of Development Size of Film Industry
(1) Size of Film Infrastructure
(2) Output Size of Film
(3) Revenue Size of Film
1) Size of Film Audience
2) Income Size of Film Industry
3) Major Income Size of Film Market
4) Income Size of Box Office
3.6.2 Analysis of Film Industry Pattern
(1) Capital Entering Film Industry, Film Industry Entering Capital Market
(2) Integrating Overall Film Industrial Chain, Forming a Comprehensive Enterprise
(3) Cooperation of Broadcast Industry and Film Industry
3.6.3 Analysis of Production and Development Characteristics of Film
(1) Excellent Enterprise Possessing More Product Advantages
(2) Diversified Forms of Small-and-medium Size Films
(3) Co-production Films Showing Market Competition Advantages
(4) Domestic 3D Starting in Emergency
(5) Growth of Social Sponsor and Embedded Advertisement
3.6.4 Analysis of Development Characteristics of Film Market
(1) Small-and-Medium-sized Cities Entering Mainstream Cinema Market
(2) Basic Stable Competitive Landscape of Cinema’s Competition
(3) Continuing Popular of Film Market in a Whole Year
(4) Cinema Diversified Promotion Means
(5) Overall Implementation of Rural Film Showing Engineering
(6) Frequency of International Exchange Events
(7) Decrease of Oversea Bok Office
3.6.5 Analysis of the Development of 3D Film
(1) Analysis of 3D Film Box Office
(2) Development Opportunity of 3D Film
(3) Emergently Strengthening “Convergence” for 3D Technology
(4) Problems in the Development of 3D Film
(5) Road to Develop 3D Film Industry
3.6.6 Analysis of Development Trend of Film Industry
Chapter 4: Analysis of Development Status and Trend of New Media Industry
4.1 Analysis of Development Status and Trend of Traditional Media Digitalization
4.1.1 Analysis of the Development of Digital Newspaper
(1) Analysis of Development Size of Digital Newspaper
(2) Analysis of Digitalization Transformation of Newspaper Industry
(3) Analysis of the Development of 3D Newspaper
(4) Analysis of Development Trend of Digital Newspaper
4.1.2 Analysis of the Development of Digital Book
(1) Development Status of Digital Book
(2) Analysis of Digital Book
(3) Application Mode of Digital Book
(4) Analysis of Production Source and Prospects of Digital Book
(5) Competitive Landscape Analysis of Mainstream Operational Modes and Terminals for Electronic Books
4.1.3 Analysis of the Development of Digital Periodicals
(1) Analysis of Development Status of Digital Periodicals
1) Analysis of Network Publishing Content of Traditional Periodicals
2) Analysis of Publication and Production Size of Multi-media Digital Periodicals
3) Analysis of Operation Situation of Digital Periodicals
4) Analysis of Development Effectiveness of Digital Periodicals Publishers
(2) Analysis of Digitalization Transformation of Paper Periodicals
1) Causes of Digitalization Transformation for Paper Periodicals
2) Influence of Digital Periodicals on Traditional Publication Industry and Relevant Industries
3) New Profit Mode for Digital Periodicals
(3) Analysis of Development Trend of Digital Periodicals
4.1.4 Analysis of the Development of Digital Broadcast/Video
(1) Analysis of Development Status of Digital Broadcast/Video
(2) Analysis of Development Trend of Digital Broadcast/Video
4.1.5 Analysis of the Development of Digital TV
(1) User Size of Digital TV
(2) Market Structure of Digital TV
(3) Analysis of the Development of Cable Digital TV
(4) Analysis of Development Trend of Digital TV
4.1.6 Analysis of the Development of Digital Film
(1) Analysis of Development Status of Digital Film
(2) analysis of Development Trend of Digital Film
4.2 Analysis of Development Status and Trend of Internet Media Industry
4.2.1 Analysis of Development Size of Internet
(1) Size of Network User
(2) Size of Network Resource
4.2.2 Analysis of Network Economy Development
(1) Size of Network Economy
(2) Network Economy Market Structure
(3) Analysis of Market Segmentation of Network Economy
1) Analysis of the Development of E-commerce Market
2) Analysis of the Development of Network Advertisement Market
3) Analysis of the Development of Network Game Market
4.2.3 Analysis of the Development of Network Media Industry
(1) Basic Situation of Network Media Industry
(2) Market Segmentation Situation of Network Media Industry
1) News Sites
2) Video Sharing Sites
3) Search Engine
4) Instant Communication
5) Network Communities
6) Weibo
7) Mailing List
8) Digital Music
4.2.4 Major Changes Analysis of Network Media Industry
(1) Changes of National Policies
(2) Format Changes of Technology and Emerging Industries
(3) Changes of Financing
(4) Major Events
4.2.5 Analysis of Development Trend of Mobile Media Industry
4.3 Analysis of Development Status and Trend of Mobile Media Industry
4.3.1 Development Situation of Mobile Media Basic Foundation
(1) User Size
(2) Mobile Terminal
(3) Mobile Network Construction
4.3.2 Development Situation of Mobile Media Products and Services
(1) User’s Use Situation
(2) Market Size Situation
4.3.3 Analysis of the Development of Cellphone Media
(1) Development Overview of Cellphone Media
1) Development of Mobile Communications
2) Development of Mobile Value-added Service
(2) Development Situation of Services and Business of Cellphone Media
1) Cellphone Music Business
2) Cellphone Newspaper Business
3) Cellphone Reading Business
4) Cellphone Game Business
5) Cellphone Video Business
6) Cellphone Animation Business
(3) Opportunities and Challenges Cellphone Media Facing in the Course of Development
4.3.4 Analysis of the Development of Outdoor Media
(1) Development Overview of Outdoor Media
(2) Market Analysis of Outdoor Media
1) Bus Mobile TV
2) TV in Commercial Premises
3) TV in Trains and Stations
(3) Development Trend of Outdoor Media
4.3.5 Explanation of Development Hotspots of Mobile Internet
(1) Development of 3G
(2) Development of iPad
(3) Development of Application
(4) Development of Weibo and LBS
(5) Development of Cellphone Games and Mobile Payment
Chapter 5: Development Analysis of New Media and Traditional Media Convergence and Omnimedia
5.1 A Development Analysis of New Media and Traditional Media Convergence
5.1.1 Necessity Analysis of Convergence of New Media and Traditional Media
(1) Superiority and Limitation of New Media
(2) Non-Substituability of Traditional Media
(3) Convergence and Development of Traditional Media and New Media
5.1.2 Several Ways for Convergence of Traditional Media and New Media in USA
(1) Providing Useful Information in Realtime
(2) Developing and Utilizing Content for Many Times
(3) Making Extensive Use of Social Media
(4) Visualization of Data and Individuality of Interaction
(5) Positively Expand Streaming Media Space
5.1.3 Analysis of Development Status of TV Media and Network Media Convergence
(1) Convergence of “Making Best of the Both World” - TV Media and Network Media
(2) Analysis of Problems in the Course of Convergence for TV Media and Network Media
(3) Detailed Strategies for Convergence of TV Media and Network Media
5.1.4 Analysis of Development Trend of Convergence of TV Media and Network Media
(1) New Media System Taking Shape Gradually
(2) Positive Transformation of Traditional Media
(3) Synergistic Benefits of Traditional Media and Emerging Media Leading to New Media System
5.2 Analysis of the Development of Omnimedia
5.2.1 Background for Coming up with Omnimedia
5.2.2 Explanation of Omnimedia Concept
(1) Concept of Omnimedia
(2) Difference Between Omnimedia and New Media
5.2.3 Realistic Basis for Traditional Media Implementing Strategies of Omnimedia
5.2.4 Key Points for Traditional Media Implementing Strategies of Omnimedia
5.2.5 Risk Analysis of Omnimedia Stategies
(1) Omnimedia Easily Leading to Homogenization of Content
(2) Competitiveness Digestion of Omnimedia
(3) Break-in Risk Led by Omnimedia
(4) Contradiction Between “Omni” Media Correspondents and “Professional” Correspondents
5.2.6 Analysis of Omnimedia Development Status
(1) Major Development Modes of Omnimedia
(2) Analysis of Omnimedia Practice
5.2.7 New Challenges for Omnimedia Development and Content Management
(1) Major Problems in Omnimedia Platform Construction
(2) Major Problems in Omnimedia Brand Construction
(3) Major Problems in Omnimedia Content Management
(4) Strategies Suggestions for Omnimedia Development and Management
5.2.8 Analysis of Omnimedia Development Trend
5.3 Case Analysis of Network Spring Festival Gala in Beijing TV
5.3.1 Hosting Overview of Network Spring Festival Gala in Beijing TV
5.3.2 Background of Spring Festival Gala in Beijing TV
(1) New Ways to Seek for Audience Again Meeting Problem of Audience Loss
(2) Video Business Rise Up, and Constructing New Roads for Resident Happiness
(3) Triple Play Promoting New Breakthroughs of Three screen linkage
5.3.3 Operation Situation of Network Spring Festival Gala in Beijing TV
(1) Cooperation of Three Major Platforms
(2) Masters from All Parties Making Planning
(3) suggestions from Thousands of Millions of Netizens
5.3.4 Differentation Positioning of Network Spring Festival Gala in Beijing TV
(1) All Citizen Involvement and Grass Roots Appearing on the Stage
(2) Lively Style Attracting Young Audience
5.3.5 Influences and Experiential Learning of the First Network Interaction Spring Festival Gala
(1) Demand Is Absolute Principle
(2) Convergence Creating Opportunity
(3) Lead by Content, Win by Channel
5.4 Case Study of Omnimedia Transformation from Game Portal by Shanda Interactive Entertainment Limited
5.4.1 Basic History of Shanda Transformation
(1) Overall Situation of Shanda
(2) Transformation History of Shanda
5.4.2 Business Pattern of Shanda at This Stage
(1) Shanda Online
(2) Shanda Games
(3) Shanda Literatury
(4) Shanda Interactive Game Business – Chief Travelling Officer (CTO)
(5) Shanda Unlimited Entertainment Business - Hurray Digital Media
(6) Shanda Music
(7) Shengda Film Business - Shine Show
(8) Shanda Internet Video Business- Ku6.com
5.4.3 Enlightment of Shanda Successful Transformation
(1) Strengthening Core Competitiveness and Building Healthy Industrial Chain
(2) Integrating Industrial Chain Resources via Capital Operation
(3) Establishing Shanda Innovations and Leading Enterprise Development
5.5 Case Study of Integrating Bus Mobible TV Ad Resources by Vision China Media
5.5.1 Developmetn History of Ad Network of Vision China Media Bus Mobile TV
(1) Copying Sucessful Mode to Layout National Bus Mobile TV Ad Market
(2) Linking Metro Mobile TV to Bus, Depending on Capital Market
5.5.2 Analysis of Transmission Value of Bus Mobile TV
(1) Realtime Outdoor Mobile
(2) Providing Short Message
(3) Stable Audience Size
(4) Entensive Social Influence
5.5.3 Analysis of Ad Value of Vision China Media
(1) Being Able to Monitor and Play Ads
(2) Low Cost of Ad Transmission by Per Thousan People
(3) Good Complementarity of Traditional TV Ads
5.5.4 New Opportunities for Bus Mobile TV Brought by Urbanization and Bus Strategic priority
Chapter 6: Analyisis of Benefit Pettern and Progresss of Triple play
6.1 Overview of Triple play
6.1.1 Definition and Related Fields of Triple play
6.1.2 Analysis of Four Factor in Triple play
6.1.3 Positive Meaning of Developing Triple play
6.2 Analysis of Benefit Pattern of Triple play
6.2.1 Benefit Competition Analysis of Triple Play Industrial Chain
6.2.2 Analysis of Benefited Party of Triple play
(1) Equipment Providers Making Benefits at the Early Stage
(2) Cable Operators and Content Producer Making Benefits for the Long Run
6.2.3 Investnmetn Opportunity Analysis of Triple play Industrial Chain
(1) Equipment Provider
(2) Network Service Provider
(3) Service and Content Provider
6.3 Analysis of Influnce of Triple play
6.3.1 Influence of Triple play on Broadcast and TV Net
(1) Future Development Thinking of Broadcast and TV Net
(2) SWOT Analysis of Broadcast and TV Net Under Triple play
(3) Influence of Triple play on Broadcast and TV Net
6.3.2 Influence of Triple play on Telecommunication Net
(1) Analysis of Telecommunication Operating Business Status
(2) Operation Situation of Telecommunication’s Triple Play Business
(3) SWOT Analysis of Telecommunication Net Under Triple play
6.4 3 Influence of Triple play on Internet
6.4.1 Internet Position Under Triple Play
6.4.2 Innovative Development of Internet Under Triple Play
6.5 Analysis of Progress of Triple Play
6.5.1 Deifinition of Triple Play Goals at Different Stages
6.5.2 List (City) for First Batch of Triple Play Pilot Areas
6.5.3 Notice of Strengthening Construction of IPTV Integrated Broadcasting Platform for Triple Play Pilot Areas
6.5.4 Approved Pilot Plan of Beijing Triple Play
6.5.5 First Batch of 12 Pilot Areas Launching “Two-way Entry” Declaration
6.6 Future Prospects for Triple Play
6.6.1 Analysis of Development Barriers of Triple Play
(1) Barrier of Mechanism
(2) Barrier of Supervision System
(3) Technology Challenge
The announcement of a series of national cultural industry supporting policies, detailed rules and supporting measures creates the good external environment for the fast development of media industry. In addition, driven by the comprehensive operation of “Triple Play” integration and 3G, it’s believed China media industry has the vast market space for development.
As a carrier of transmitting information, media has four main functions: monitoring social environment, coordinating social relations, inheriting cultures and providing entertainment, which all play an important role in the progress of social development. With the advancement of society and economy, the demand level for people is gradually being improved, so the media function seems to be more and more important.
In September 2009, the release of “Cultural Industry Promotion Plan” by the State Council marked the cultural industry has elevated to the national strategic level. In 2010, the government attached great importance to accelerate the transformation of economic development ways, and the future work would conduct in accordance with transformation. Media industry, a typical information consumption industry, will greatly supported by the government and the ration of total output value of the industry in GDP will be further go up.
With the increasing deepening and the comprehensive advancement of cultural system reform, the reform of media industry is growing vigorously. The reform of enterprises system, listing, capital introducing, digitalization and media convergence become main themes in media industry. On June 6th 2010, the plan of “Triple Play” pilot project was approved, which further promoted the value chain extension of media industry. The development of entire industry was booming. According to statistics, the total output value of China media industry was 580.8 billion Yuan in 2010, with a year-on-year increase of 17.8%, which not only broke through a critical point of 500 million Yuan, but also had been the highest one since 2007. Meanwhile, the total output value in 2006 was just 146.05 billion Yuan, which meant the size of China media industry had been doubled for 6 years. Traditional media is further entering network media market, and the convergence of new media and traditional media is everywhere.
“Triple Play” is not only beneficial for providing equipment suppliers, network service providers, cable operators, as well as service and content providers with opportunities, but also intensifies the channel competition. The competition extends from the original system internal competition (the competition in the State Administration of Radio Film and Television and the competition in Telecommunications) to competition among systems and the comprehensive competition in the internal system. In the long run, telecommunication network and cable network can realize interconnection. And the original limitation in business gradually breaks through. Then either cable network or telecommunication network is able to provide users more comprehensive services. Therefore, users of television, cell phone and computer can obtain more services from their habitual terminals, and create new industry value. Based on the good development prospects of media industry, investment and financing are active within the industry. Apart from some traditional financing ways, such as risk investment and listing financing, etc., some emerging ways, like unsecured loans financing and joint loans begin to be introduced to this industry, which greatly promotes media enterprises to become bigger and stronger.
The announcement of a series of national cultural industry supporting policies, detailed rules and supporting measures creates the good external environment for the fast development of media industry. In addition, driven by the comprehensive operation of “Triple Play” integration and 3G, it’s believed China media industry has the vast market space for development.
Here, we would like to express our sincere gratitude to General Administration of Press and Publication, State Administration of Radio, Film and Television, China Internet Network Information Center, State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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