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China Media Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

China Media Industry Market Forecast and Investment Strategy Planning Report, 2013-2017

Last Update:2014-04-29

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As a carrier of transmitting information, media has four main functions: monitoring social environment, coordinating social relations, inheriting cultures and providing entertainment, which all play an important role in the progress of social development. With the advancement of society and economy, the demand level for people is gradually being improved, so the media function seems to be more and more important.

In September 2009, the release of “Cultural Industry Promotion Plan” by the State Council marked the cultural industry has elevated to the national strategic level. In 2010, the government attached great importance to accelerate the transformation of economic development ways, and the future work would conduct in accordance with transformation. Media industry, a typical information consumption industry, will greatly supported by the government and the ration of total output value of the industry in GDP will be further go up.

With the increasing deepening and the comprehensive advancement of cultural system reform, the reform of media industry is growing vigorously. The reform of enterprises system, listing, capital introducing, digitalization and media convergence become main themes in media industry. On June 6th 2010, the plan of “Triple Play” pilot project was approved, which further promoted the value chain extension of media industry. The development of entire industry was booming. According to statistics, the total output value of China media industry was 580.8 billion Yuan in 2010, with a year-on-year increase of 17.8%, which not only broke through a critical point of 500 million Yuan, but also had been the highest one since 2007. Meanwhile, the total output value in 2006 was just 146.05 billion Yuan, which meant the size of China media industry had been doubled for 6 years. Traditional media is further entering network media market, and the convergence of new media and traditional media is everywhere.

“Triple Play” is not only beneficial for providing equipment suppliers, network service providers, cable operators, as well as service and content providers with opportunities, but also intensifies the channel competition. The competition extends from the original system internal competition (the competition in the State Administration of Radio Film and Television and the competition in Telecommunications) to competition among systems and the comprehensive competition in the internal system. In the long run, telecommunication network and cable network can realize interconnection. And the original limitation in business gradually breaks through. Then either cable network or telecommunication network is able to provide users more comprehensive services. Therefore, users of television, cell phone and computer can obtain more services from their habitual terminals, and create new industry value. Based on the good development prospects of media industry, investment and financing are active within the industry. Apart from some traditional financing ways, such as risk investment and listing financing, etc., some emerging ways, like unsecured loans financing and joint loans begin to be introduced to this industry, which greatly promotes media enterprises to become bigger and stronger.

The announcement of a series of national cultural industry supporting policies, detailed rules and supporting measures creates the good external environment for the fast development of media industry. In addition, driven by the comprehensive operation of “Triple Play” integration and 3G, it’s believed China media industry has the vast market space for development.

Here, we would like to express our sincere gratitude to General Administration of Press and Publication, State Administration of Radio, Film and Television, China Internet Network Information Center, State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center

Research Team of Media Industry


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