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China Commercial Real Estate Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

China Commercial Real Estate Industry Indepth Research and Investment Strategy Planning Report, 2013-2017

Last Update:2014-04-24

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Preface

Table of Content

The implementation of housing purchasing limitation has an obvious impact on limiting the investment demand. Part of the funds has flow from housing market to commercial real estate which causes a significant growth on sales volume of non-housing products in a short time. In contrast with declined housing sales volume, sale volume of office buildings in 2011 with a year-on-year growth rate of 13%. In the meantime, sales volume proportion of office building to commercial real estate in four major cities (Beijing, Shanghai, Shenzhen and Guangzhou) has increased from 15% to 20% especially after the strict implementation of housing purchasing limitation on March, 2011.

Selling area of the first and second hand office building in four major cities is about 3.6 million square meters in 2011 which increases 13% comparing with that of the whole year of 2010, and decreases 5% comparing with that of the second half year of 2010. While for the housing it is about 33.53 million square meters in 2011 with a year-on-year decline of 13% and decreases 28% comparing that of the second half year of 2010.

Affected by the stronger and stronger investment environment and increasing turnover of office building, prices of sample first-grade office buildings in Shenzhen, Guangzhou, Chengdu and Hangzhou are 50,161 Yuan/ square meter, 25,715 Yuan/square meter, 15,819 Yuan/ square meter and 37,339 Yuan/ square meter, which accumulated growth rates in half year are 24%, 18%, 7% and 8%. Among which four regions with a most obvious increase, they are the Western Central District in Shenzhen, the Northern Tianhe District in Guangzhou, the Renminnan Road District in Chengdu and the Yellow Long District in Hangzhou which growth rates are 27%, 31%, 7% and 16%.

In the aspect of commercial office land supply, there is a great increase in Beijing, Shanghai and Chengdu. The new land supply will enter commercial office realty market in recent years and cause significant impact on supply structure of office building market in short time. However, commercial office land supply in Guangzhou, Shenzhen and Hangzhou is on the relatively reasonable level.

It is predicted that before the purchasing limitation withdraw the market, there is still advancing factors in commercial land policies. As the real estate control policy trends to be normalization and affordable housing construction is greatly encouraged, it is necessary to get a new breakthrough and transformation for China real estate industry. And commercial real estate is an important direction for the breakthrough and transformation.

The business integration is an inevitable trend in the future. For the first, second and third tier cities centralized business is doomed to be the mainstream. Market capacity for future second and third tier cities will far exceed the present level. With the accelerated urbanization of the second and third tier cities and industry transformation from first tier city to second and third tier cities, commercial real estate demand in the second and third tier cities will greatly increase. According to the latest statistics from Jones Lang LaSalle proportion of first tier city to China commercial real estate is only 10% by 2020. It means there is enormous commercial opportunity for the second and third tier cities in the following 10 years.

With Forward’s the long-term tracking and collecting market data of commercial real estate industry, we roundly and accurately analyze the structure system for you from the view of mastering the whole industry. This report mainly analyzes the following aspects: investment background of commercial real estate industry; macro development environment of commercial real estate industry; industry development status; development and operation model of commercial real estate; positioning and investment attracting strategy of commercial real estate projects; investment potential in regional market; operation strategy of benchmark corporations; industry investment/financing and capital operation trend. Meanwhile, together with the comprehensive and detailed market data which is accumulated for years, Forward helps you to grasp the market and development trends of commercial real estate industry, so as to win advantages from competition!

Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze the development scale and competitive landscape of commercial real estate industry. Along with the industry development route and our practical experience, we analyze and predict the future development prospect of commercial real estate industry. This report contains a high value for both industry manufacturers and investment corporations to accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction.

Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

 

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Commercial Real Estate Industry


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