Chapter 1: Overview of development of China's wedding dress industry
1.1 definition of wedding dress industry
1.1.1 definition of wedding dress
1.1.2 classification of wedding dress
(1) classified by faction
(2) classified by model
1.2 analysis of industry chain of China's wedding dress industry
1.2.1 analysis of the status of the industry in wedding market
1.2.2 analysis of upstream raw materials supply of the industry
(1) type of major raw materials of the industry
(2) analysis of price and trends of main raw materials of the industry
1.2.3 analysis of downstream marriage demand of the industry
(1) analysis of quantity of people registered for marriage
(2) regional structure of people registered for marriage
1.3 analysis of external influencing factors of China's wedding dress industry
1.3.1 analysis of policy environment of the industry
(1) related policies of the industry
(2) standards of the industry
1.3.2 analysis of economic environment of the industry
(1) economic growth
(2) residents'income and savings
(3) upgrade of residents' consumption structure
1.3.3 analysis of social environment of the industry
(1) change of consumer concept of people registered for marriage
(2) analysis of consumer demand of people registered for marriage
(3) analysis of per capita consumption of people registered for marriage
Chapter 2: Status quo of development of the global wedding dress industry and forecast
2.1 development of the international wedding dress market
2.1.1 analysis of status quo of development of the international wedding dress market
2.1.2 analysis of competitive landscape of the international wedding dress manufacturers
2.1.3 analysis of development trends of the international wedding dress market
2.2 analysis of competition of major international brands
2.2.1 Pronovias
(1) brand introduction
(2) introduction of designer team
(3) design style
(4) product price
(5) sales region
2.2.2 Galatea
(1) brand introduction
(2) introduction of designer team
(3) design style
(4) product price
(5) sales region
2.2.3 YumiKatsura
(1) brand introduction
(2) introduction of designer team
(3) design style
(4) product price
(5) sales region
2.2.4 Impression
(1) brand introduction
(2) introduction of designer team
(3) design style
(4) product price
(5) sales region
2.2.5 KhoobsuratKlothing
(1) brand introduction
(2) introduction of designer team
(3) design style
(4) product price
(5) sales region
2.3 analysis of development prospects of the global wedding dress market
2.3.1 analysis of development trends of the global wedding dress market
(1) analysis of development direction of wedding dress
(2) analysis of development trends of wedding dress design
2.3.2 forecast of scale of the global wedding dress market
Chapter 3: Analysis of status quo of development of China's wedding dress industry
3.1 analysis of status quo of development of China's wedding dress industry
3.1.1 analysis of demand of China's wedding dress market
(1) analysis of scale of consumption of wedding dress
(2) analysis of survey of demand for wedding dress
(3) changes of consumption patterns of wedding dress
3.1.2 status quo of development of China's wedding dress industry
(1) China's wedding dress production and sales area
(2) analysis of China's wedding dress brands
(3) analysis of China's wedding dress production model
3.1.3 problems of China's wedding dress industry
(1) product homogeneity
(2) lack of standards of the industry
(3) chaotic development of the industry
3.2 analysis of price of China's wedding dress market
3.2.1 analysis of China's wedding dress price sensitivity
3.2.2 analysis of China's wedding dress price acceptability
3.3 analysis of price of China's wedding dress leasing market
3.4 analysis of status quo of development of China's wedding dress leasing industry
3.4.1 overview of wedding dress leasing market
(1) overview of wedding dress leasing market
(2) characteristics of wedding dress leasing market
(3) scale of wedding dress leasing market
(4) constraints of development of wedding dress leasing market
(5) development trends of China's wedding dress leasing market
3.4.2 profit model and pricing system of wedding dress leasing market
(1) analysis of rental pricing principle and formation method
(2) profit model of wedding dress leasing market
1) analysis of model of operation leasing
2) analysis of model of financing leasing
1. bond yields
2. residual income
3. service revenue
4. operating income
3.4.3 pricing system of wedding dress leasing industry
(1) pricing system of leasing subject
(2) leasing marketing pricing system
3.4.4 risk control of wedding dress leasing market
(1) classification of risk of wedding dress leasing market
(2) target of risk control of wedding dress leasing market
(3) methods of risk control of wedding dress leasing market
Chapter 4: Analysis of survey of marketing channel and consumers of China's wedding dress industry
4.1 analysis of marketing channel of China's wedding dress industry
4.1.1 marketing mode of wedding dress industry
4.1.2 marketing strategy of wedding dress industry
(1) direct marketing
(2) internal marketing
(3) brand marketing
(4) co-marketing
(5) network marketing
(6) experience marketing
(7) event marketing
(8) integrated marketing
4.2 analysis of survey of consumers of China's wedding dress industry
4.2.1 analysis of characteristics of consumption of China's wedding dress industry
(1) analysis of characteristics of consumption of wedding dress
(2) analysis of sensitivity of consumer towards price
4.2.2 survey of consumer preference of China's wedding dress industry
(1) survey of channel for consumers to know
(2) survey of consumer sales promotion
4.3 research of China's wedding dress customization market
4.3.1 research of China's wedding dress customization group
4.3.2 price tolerance of China's wedding dress customization group
4.3.3 period acceptance of China's wedding dress customization group
Chapter 5: Analysis of regional development of China's wedding dress industry
5.1 regional distribution of China's wedding dress industry
5.2 development of major industry clusters of China's wedding dress
5.2.1 development of wedding dress street in Guangzhou
5.2.2 development of wedding dress street in Shanghai
5.2.3 development of wedding dress street in Suzhou
5.3 development of China's wedding dress in major regions
5.3.1 analysis of development of wedding dress industry in Chaozhou
(1) status quo of development of wedding dress industry in Chaozhou
(2) analysis of market potential of wedding dress industry in Chaozhou
(3) analysis of competition of wedding dress enterprises in Chaozhou
(4) problems of wedding dress industry in Chaozhou
(5) solutions for problems of wedding dress industry in Chaozhou
5.3.2 analysis of development of wedding dress industry in Shanghai
(1) status quo of development of wedding dress industry in Shanghai
(2) analysis of market potential of wedding dress industry in Shanghai
(3) analysis of competition of wedding dress enterprises in Shanghai
(4) problems of wedding dress industry in Shanghai
(5) solutions for problems of wedding dress industry in Shanghai
5.3.3 analysis of development of wedding dress industry in Suzhou
(1) status quo of development of wedding dress industry in Suzhou
(2) analysis of market potential of wedding dress industry in Suzhou
(3) analysis of competition of wedding dress enterprises in Suzhou
(4) problems of wedding dress industry in Suzhou
(5) solutions for problems of wedding dress industry in Suzhou
5.3.4 analysis of development of wedding dress industry in Xiamen
(1) status quo of development of wedding dress industry in Xiamen
(2) analysis of market potential of wedding dress industry in Xiamen
(3) analysis of competition of wedding dress enterprises in Xiamen
(4) problems of wedding dress industry in Xiamen
(5) solutions for problems of wedding dress industry in Xiamen
5.3.5 analysis of development of wedding dress industry in Taiwan
(1) status quo of development of wedding dress industry in Taiwan
(2) analysis of market potential of wedding dress industry in Taiwan
(3) analysis of competition of wedding dress enterprises in Taiwan
(4) problems of wedding dress industry in Taiwan
(5) solutions for problems of wedding dress industry in Taiwan
Chapter 6: Case study of operation of leading enterprises of China's wedding dress industry
6.1 analysis of overall development of China's wedding dress enterprises
6.2 case study of leading enterprises of China's wedding dress industry
6.2.1 Guangdong Famory ( Group ) Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.2 Beijing Gege Qipao Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.3 Beijing Mozen Fashion Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.4 Linli ( Shanghai ) Wedding Dress Design Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.5 Shanghai Vivan Dress Garment Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.6 Shanghai MARIMO Garments Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.7 Xiamen Weiyen Garments Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.8 Xiamen Fuxiang Dress Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.9 Chaozhou Goldencattleya Garments Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the
company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.10 Chaozhou Longbao Garment Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.11 Wellpute (Chaozhou) Garment Factory Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.12 Chaozhou Angel Wedding Dress Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.13 Chaozhou Bonnie Jewelry Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.14 Yuxuan Fashion ( Zhongshan ) Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.15 Zhongshan Yingshi Garment Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.16 Zhongshan Maijie Wedding Dress Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.17 Zhongshan Pacific Textiles Limited
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.18 Chaozhou Lidai Wedding Dress Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.19 Chaozhou Pearl Fashion Limited
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.20 Chaozhou Luclassic Garments Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.21 Chaozhou Choiyes Dress Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.22 Chaozhou Calen Fashion Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.23 Chaozhou Yaxuemeng Jewelry Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.24 Chaozhou Yuanjia Garment Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.25 Global Lotus ( Ganzhou ) Dress Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.26 Yangzhou Raylia Fashion Co., Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.27 Shanghai Yingqiao Gentleman Dress Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's capabilities of production and marketing
(3) analysis of the company's profitability capability
(4) analysis of the company's operation capability
(5) analysis of the company's solvency capability
(6) analysis of the company's development capability
(7) analysis of the company's organizational structure
(8) the company's wedding dress products and new product trends
(9) analysis of the company's sales channels and network
(10) analysis of advantages and disadvantages of the company's operation
(11) analysis of investment, merger and restructuring of the company
(12) analysis of the company's latest development trend
6.2.28 Shanghai Humsuit Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.29 Blaimar Ltd.
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
6.2.30 Guangzhou Idea Dress Design Company
(1) brief introduction of the company's development
(2) analysis of the company's organizational structure
(3) the company's wedding dress products and new product trends
(4) analysis of the company's sales channels and network
(5) analysis of advantages and disadvantages of the company's operation
(6) analysis of investment, merger and restructuring of the company
(7) analysis of the company's latest development trend
Chapter 7: Forecast of development prospects of China's wedding dress industry
7.1 analysis of characteristics of investment of China's wedding dress industry
7.1.1 analysis of entry barriers of wedding dress industry
(1) market barrier
(2) technical barrier
(3) barrier of sales network
7.1.2 analysis of profit model of wedding dress industry
7.1.3 analysis of profit factor of wedding dress industry
7.2 analysis of development trends of China's wedding dress industry
7.2.1 towards industry clusters
7.2.2 the industry will be eventually towards polarization
7.2.3 diversification of sales channels of the industry
7.2.4 acceleration of brand construction
7.3 analysis of development prospects of China's wedding dress industry
7.3.1 forecast of consumer demand for wedding dress
7.3.2 analysis of development prospects of wedding dress
7.3.3 forecast of investment of wedding dress
7.4 analysis of investment proposals for China's wedding dress industry
7.4.1 analysis of investment opportunities of wedding dress industry
7.4.2 analysis of risks of investment of wedding dress industry
(1) analysis of risk of competition of wedding dress industry
(2) analysis of risk of supply and demand of wedding dress industry
(3) analysis of risk of operation and management of wedding dress industry
(4) analysis of other risks of wedding dress industry
7.4.3 analysis of investment proposals for wedding dress industry
(1) value of investment of wedding dress industry
(2) proposals for investment method of wedding dress industry
