China Cosmetics Industry Production & Marketing and Investment Forecast Report, 2013-2017

The annual consumer environment changes along with the development of cosmetic industry. Nowadays, the consumption ideologies for consumers are more sense. Consumers not only pay attention to the brand effect but also safety and function of cosmetic. It promotes the development of cosmeceutical market and the organic/natural cosmetic market and comes to be the core investment and concern for cosmetic corporations. Basic methods for China export cosmetics to enter the international market are “manufacturing consignment” and “OEM” which with a relatively low added value. Comparing with international advancing level, many manufacturers in China still on the stage of imitation and lack of R&D and innovation capacity.

China has gradually become the second biggest cosmetic consumer country in the world which overall consumptive level has exceeded that of European Union and Japan, and next to America. Moreover, there is a great population in China with a comparatively low per capita consumptive level. It means the market potential in China is still enormous. Along with the change of healthy ideologies, children, male and the elder are also members of the cosmetic consumer group. In one word, commercial opportunity for cosmetic industry is huge.

Statistics from State Statistics Bureau show that there are 302 cosmetic manufacturing corporations of scale in 2011 which with sales revenue of 69.931 billion Yuan. Meanwhile, the cosmetic industry has gradually fit into the global market. The “made-in-China” cosmetic has exports to more than 150 countries and regions. And statistics from China customs show that export amount of China cosmetic from Jan. to Dec. 2011 is 0.3549 million ton which with foreign exchange earning of 1.080 billion USD.

Taking a direct view of China cosmetic industry we can find that mainstream of the high-end market is foreign brands which representatives are L’Oreal, Estee Lauder and Shiseido. Such market condition means high-end brands own the high profit while the domestic brands can only share the market profit in low-end market such as the second and third grade market. However, what is optimistic for domestic brands is that the fast growing China daily chemical corporations are reconstructed and positively enter the medium and high end market. Up to now domestic traditional cosmetic brands like Longrich, MAXAM, ARCHE and TJOY are continuously developing. And new domestic brands like Liushen, Soft, ZiCi, Ausnow and DEVI are gradually developing and recognizing.

The annual consumer environment changes along with the development of cosmetic industry. Nowadays, the consumption ideologies for consumers are more sense. Consumers not only pay attention to the brand effect but also safety and function of cosmetic. It promotes the development of cosmeceutical market and the organic/natural cosmetic market and comes to be the core investment and concern for cosmetic corporations. Basic methods for China export cosmetics to enter the international market are “manufacturing consignment” and “OEM” which with a relatively low added value. Comparing with international advancing level, many manufacturers in China still on the stage of imitation and lack of R&D and innovation capacity.

Here, we’d like to express our sincere gratitude to National Bureau of Statistics of China, International Information Institute, General Administration of Customs, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Cosmetic Industry