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China Credit Card Market Research and Investment Forecast Report
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Table of Contents
Content Summary
Chapter 1: Concepts Related to China Credit Card Industry
1.1 Research Background and Methods
1.1.1 Research Background
1.1.2 Research Methods
1.1.3 Major Statistical Indexes
1.1.4 Explanation of Technical Terms
1.2 Concepts Related to Credit Card Industry
1.2.1 Definition of Credit Card
1.2.2 Classification of Credit Card
1.2.3 Functions of Credit Card
1.2.4 Usage of Credit Card
1.2.5 Income Sources of Industry
(1) Income of Annual Fee
(2) Rake-back from Merchants
(3) Income of Interests
(4) Payment by Installments
(5) Other Fees
1.3 Analysis of Market Positioning of Credit Card
1.3.1 Similarities and Differences between Credit Card and Currency
1.3.2 Similarities and Differences between Credit Card and Bill
1.3.3 Similarities and Differences between Credit Card and Cash/Check
1.3.4 Similarities and Differences between Credit Card and Debit Card/Ordinary Bank Card
1.4 General Description of Credit Card Industrial Chain
1.4.1 A Concept Overview of Industrial Chain
1.4.2 Analysis of Value Chain of the Industry
1.4.3 Game Analysis of Main Bodies
1.5 Analysis of Industries Related to Credit Card
1.5.1 Analysis of Upstream Industries Status
(1) Analysis of Development of Electronics Industry
(2) Analysis of Development of IT Industry
(3) Analysis of Development of Printing Industry
1.5.2 Analysis of Downstream Industries Status
(1) Business Surveys Related to Bank
(2) Analysis of Development of Business Retail Industry
(3) Analysis of Development of Postal Industry
(4) Analysis of Development of Telecommunication Industry
(5) Analysis of Development of Advertisement Industry
1.5.3 Analysis of Impact on Related Industries
(1) Analysis of Development Trend of Related Industries
(2) Analysis of Competition Impact on Related Industries
Chapter 2: Analysis of Environment for China Credit Card Industry
2.1 Analysis of Political Environment for Credit Card Industry
2.1.1 Analysis of Major Laws and Regulations Related to the Industry
(1) Measures for Payment and Settlement
(2) Management Measures for Bank Card
(3) Notice on Further Regulating Credit Card Business
(4) The Measures for the Supervision and Administration of the Credit Card Business of Commercial Banks
(5) People's Bank of China’s Opinions on Promoting Application of Financial IC Cards
(6) Management Measures for Internet Payment Business of Payment Institutions (Draft for Comments)
(7) Management Methods for Receipt-accepting Business Card (Draft for Comments)
2.1.2 Analysis of Policies Related to Banking Industry
(1) Deposit Reserves Policies
(2) Housing Credit Policies
(3) Other Policies
2.1.3 Analysis of Trend of Macro-economic Regulation and Control Policies
2.1.4 Personal Credit System Construction
2.1.5 Analysis of Consumption Promotion Policies
(1) Promotion Policies for Buying Power
(2) Preferential Policies for Product Sales
(3) Measures for Consumption Environment Construction
2.2 Analysis of Economic Environment for Credit Card Industry
2.2.1 Analysis of International Macro-economic Environment
2.2.2 Analysis of Domestic Macro-economic Environment
(1) Analysis of GDP Growth
(2) Analysis of CPI
(3) Total Retail Sales of Consumer Goods
(4) Total Volume of Import & Export and the Growth
(5) Money Supply Volume and the Loans
(6) PMI
(7) Non-manufacturing PMI
2.2.3 Analysis of CCI
2.2.4 Analysis of Correlation between Industry and GDP
2.2.5 Analysis of M1's Impact on the Development of Industry
2.3 Analysis of Social Environment for Credit Card Industry
2.3.1 Size and Distribution of Wealth People in China
2.3.2 Analysis of National Luxury Goods Consumption
2.3.3 Analysis of Resident’s Credit Consumption
2.3.4 Analysis of Social Public Acceptance
2.3.5 Analysis of Social Payment Habits
(1) Analysis of Impact on Payment System
(2) Usage Distribution of Payment Tools
(3) Payment Habits of Installments
2.4 Analysis of Technological Environment for Credit Card Industry
2.4.1 Technology Status of Credit Card Products
2.4.2 Analysis of Development Status of Chips
2.4.3 Analysis of Technology Trend of Credit Card
2.4.4 Impact of EMV Migration
2.5 Comprehensive Analysis Based on PEST
2.5.1 Analysis of Environment Impact Factors
(1) Political-related Factors
(2) Economy-related Factors
(3) Social-related Factors
(4) Technology-related Factors
2.5.2 Analysis of Internal and External Response Strategies
(1) Internal Strategies
(2) External Strategies
Chapter 3: Analysis of Development of Global Credit Card Industry
3.1 Status Overview of Global Credit Card Industry
3.1.1 Analysis of Penetration of Global Credit Card
3.1.2 Organization Development Situation of 4 Major Credit Cards
(1) Visa
(2) China Unionpay
(3) MasterCard
(4) JCB
3.1.3 Analysis of Market Size of Global Credit Cards
3.1.4 Analysis of Market Structure of Global Credit Cards
3.2 Development Experience of Credit Cards in Mature Markets
3.2.1 Analysis of Market Development of US Credit Cards
(1) Analysis of Background Factors of US Credit Card Industry
(2) Analysis of Development Modes of US Credit Card Industry
(3) Analysis of Operational Features of US Credit Card Market
(4) Analysis of Problems in US Credit Card Market
3.2.2 Analysis of Market Development of Europe Credit Cards
(1) Analysis of Background Factors of Europe Credit Card Industry
(2) Analysis of Development Modes of Europe Credit Card Industry
(3) Analysis of Operational Features of Europe Credit Card Market
(4) Analysis of Problems in Europe Credit Card Market
3.2.3 Analysis of Market Development of Japan Credit Cards
(1) Analysis of Background Factors of Japan Credit Card Industry
(2) Analysis of Development Modes of Japan Credit Card Industry
(3) Analysis of Operational Features of Japan Credit Card Market
(4) Analysis of Problems in Japan Credit Card Market
3.2.4 Analysis of Market Development of Korea Credit Cards
(1) Analysis of Background Factors of Korea Credit Card Industry
(2) Analysis of Development Modes of Korea Credit Card Industry
(3) Analysis of Operational Features of Korea Credit Card Market
(4) Analysis of Problems in Korea Credit Card Market
3.2.5 Analysis of Market Development of Hong Kong Credit Cards
(1) Analysis of Background Factors of Hong Kong Credit Card Industry
(2) Analysis of Development Modes of Hong Kong Credit Card Industry
(3) Analysis of Operational Features of Hong Kong Credit Card Market
(4) Analysis of Problems in Hong Kong Credit Card Market
3.2.6 Analysis of Market Development of Taiwan Credit Cards
(1) Analysis of Background Factors of Taiwan Credit Card Industry
(2) Analysis of Development Modes of Taiwan Credit Card Industry
(3) Analysis of Operational Features of Taiwan Credit Card Market
(4) Analysis of Problems in Taiwan Credit Card Market
3.3 Comparison among Development Features in Mature Market
3.3.1 Analysis of Comparison among Roles Played by Every Local Governments
3.3.2 Analysis of Comparison among the Industry Size in Regions
3.3.3 Analysis of Comparison among Subject Forms in Regions
3.3.4 Comparison among Development Goals for the Industry in Regions
3.3.5 Comparison among Development Priorities of Industry in Regions
3.3.6 Comparison among Development Routines of Industry in Regions
3.3.7 Comparison of Development Results of Industry in Regions
3.4 Experiential Learning of Development Modes of Credit Card Industry
3.4.1 Mode Selection Issues in Developing Credit Card in China
3.4.2 Analysis of Subject Functions of China Credit Card Market
3.4.3 Creation and Maintenance of Local Credit Card Brands in China
3.4.4 Routine Selection of Profit Maximization of Credit Card Industry
3.4.5 Development Experience and Enlightenment of International Credit Card Business
Chapter 4: Development of China Credit Card Industrial Chain
4.1 Overall Operation Survey of Credit Card Market
4.1.1 Development History of China Credit Card Market
4.1.2 Analysis of Market Features of China Credit Card
4.1.3 Analysis of Market Operation
4.2 Analysis of Issuing Link of Credit Card
4.2.1 Analysis of Market Demand of China Credit Card
(1) Development Trend and Impact of Payment System
(2) Analysis of Credit Card Subscribing Behavior
(3) Analysis of Potential Demand for Credit Card
4.2.2 Selection for User Development Strategies for Credit Card
4.2.3 Analysis of China Credit Card Issuing Status
(1) Analysis of General Card Issuing Size
(2) Change Trends of Card Issuing Modes
4.2.4 Analysis of Impact on Market Rapid Expansion
4.3 Analysis of Marketing Link of Credit Card
4.3.1 Analysis of Basic Marketing Factors of Credit Card
(1) Participants in Marketing
(2) Clients (Card Holders)
(3) Marketing Media
(4) Ways of Promotion
4.3.2 Analysis and Experiential Learning of Market Modes in Mature Market
4.3.3 Marketing Overview of China Credit Card Industry
(1) Comparison and Evaluation of Banks’ Marketing Strategies
(2) Analysis of Banks’ Advertisement Marketing Performance
(3) Analysis of Banks’ Network Marketing Performance
4.3.4 Analysis of Impact on the Development of Third Party Payment
4.3.5 Selection of Marketing Strategies for China Credit Card
(1) Analysis of Relationship Marketing Strategy
(2) Analysis of Long Tail Marketing Strategy
(3) Analysis of Portfolio Marketing Strategy
(4) Analysis of Behavior Marketing Strategy
(5) Analysis of Innovation of Marketing Strategies
4.4 Analysis of Service Link of Credit Card
4.4.1 Development Trend Enlightenment of Foreign Credit Card Business
4.4.2 Analysis of Development Status of China Credit Card Service Business
4.4.3 Analysis of Competition for Banks in the Service Link of Credit Card
4.4.4 Analysis of Market Influence of Third Party Payment Institutions
4.4.5 Analysis of Cooperation Mode between Bank and Other Market Entities
4.4.6 Competition Focus Forecast for the Service Link of Credit Card in the Future
4.5 Analysis of Acquiring Link of Credit Card
4.5.1 Analysis of Business Volume of China Credit Card
4.5.2 Analysis of Usage of China Credit Card
(1) Use Place
(2) Use Functions
(3) Use Frequency
(4) Month Credit Card Limit
(5) Repayment Channels
(6) Account Management
4.5.3 Analysis of Acquiring Status of China Credit Card
(1) Domestic Acceptance Market
(2) Foreign Acceptance Market
(3) Internet Payment Market
4.5.4 Analysis of Banks’ Layout for Acquiring Links
(1) Domestic Acceptance Market
(2) Foreign Acceptance Market
(3) Internet Payment Market
Chapter 5: Analysis of Market Segments of China Credit Card
5.1 Analysis of Credit Card Market for Female
5.1.1 Explanation of Product Positioning
5.1.2 Female Consumption Features
5.1.3 Comparison among Products in Some Industries
5.1.4 Market Development Status
5.1.5 Analysis of Competitive Situation
5.1.6 Strategies for Brand Positioning
5.2 Analysis of Credit Card Market for College Students
5.2.1 Explanation of Product Positioning
5.2.2 Analysis of Product Features
5.2.3 College Student Consumption Features
5.2.4 Comparison among Products in Some Industries
5.2.5 Profit Structure of Bank
5.2.6 Market Development Status
5.2.7 Analysis of Environment Impact
5.3 Analysis of Co-branded Card Market
5.3.1 Explanation of Product Positioning
5.3.2 Analysis of Product Features
5.3.3 Comparison among Products in Some Industries
5.3.4 Market Development Status
5.3.5 Analysis of Competitive Situation
5.3.6 Marketing Strategies
5.4 Analysis of Credit Card Market for Business
5.4.1 Explanation of Product Positioning
5.4.2 Analysis of Product Features
5.4.3 Comparison among Products in Some Industries
5.4.4 Market Promotion Situation
5.4.5 Analysis of Competitive Situation
5.4.6 Existing Problems and Strategies
5.5 Analysis of Platinum Credit Card Market
5.5.1 Explanation of Product Positioning
5.5.2 Analysis of Product Features
5.5.3 Comparison among Products in Some Industries
5.5.4 Comparison among Famous-brand Products
5.5.5 Analysis of Service Demand
5.5.6 Market Promotion Situation
5.5.7 Analysis of Competitive Situation
5.6 Analysis of Other Credit Cards Market
5.6.1 Analysis of Theme Credit Card Market
5.6.2 Analysis of Tourism Credit Card Market
5.6.3 Analysis of Auto Credit Card Market
5.6.4 Analysis of Aviation Credit Card Market
Chapter 6: Analysis of Competition of China Credit Card Industry
6.1 Analysis of Competitive Environment Based on Five-force Mode
6.1.1 Analysis of Threat of New Entrants
(1) Analysis of Entry Barrier to the Industry
1) Analysis of Structural Barrier
2) Analysis of Behavioral Barrier
(2) Analysis of Exit Barrier to the Industry
1) Analysis of Fixed Asset Specificity
2) Analysis of Market Exit Cost
3) Analysis of Bank’s Internal Strategies
4) Analysis of Government and Social Restraints
(3) Overview of Potential Entry Threats
6.1.2 Analysis of Threats of Indirect Substitute Products
(1) Analysis of Smart Mobile Payment System
(2) Analysis of Development of Mobile Payment Industry
(3) Analysis of Market Acceptance of Mobile Payment
6.1.3 Analysis of Bargaining Power of Suppliers
(1) Capital Provider
(2) Organization of International Credit Card
(3) Co-brand Group
6.1.4 Analysis Bargaining Power of Buyers
(1) Analysis of Concentration of Credit Card Market
(2) Analysis of Differentiation in Credit Card Products
(3) Impact Analysis of Information Age
6.1.5 Competition Analysis of Current Entities in the Industry
(1) Qualitative Analysis of Market Structure
(2) Analysis of Overall Development Speed of the Industry
6.2 Analysis of Competitive Situation among Credit Card Organizations
6.2.1 Analysis of Development Status of Credit Organizations
(1) Expansion Situation of China Unionpay at Home and Aboard
(2) Penetration Strategies and Status of Visa in China
(3) Penetration Strategies and Status of MasterCard in China
(4) Penetration Strategies and Status of American Express
(5) Penetration Strategies and Status of JCB
6.2.2 Overall Competition Situation of Credit Card Organization
6.2.3 Evaluation on Competitive Strategies for Credit Card Organization
(1) Evaluation on Competitive Strategies for China Unionpay
(2) Evaluation on Competitive Strategies for Visa
(3) Evaluation on Competitive Strategies for MasterCard
(4) Evaluation on Competitive Strategies for American Express
(5) Evaluation on Competitive Strategies for JCB
6.2.4 Impact Analysis of Competition of Credit Card Organization
6.3 Analysis of Competition among Third Party Payment Institutions
6.3.1 Analysis of Market Development of Third Party Market
6.3.2 Impact Analysis of Third Party Payment Market
6.3.3 Competition among Third Party Payment Institutions
6.4 Analysis of Competitive Situation among Banks’ Entities
6.4.1 Analysis of Market Percentage of Banks
6.4.2 Analysis of Banks’ Brand Competitiveness
(1) Analysis of Brand Card Holders
(2) Analysis of Brand Satisfaction Degree
(3) Analysis of Brand Chargers
(4) Brand Comprehensive Evaluation
(5) Brand Promotion Strategies
6.4.3 Competition and Cooperation between Banks and Other Entities
(1) Analysis of Cooperation between Banks and Credit Card Institutions
(2) Competition and Cooperation between Banks and Third Party Payment Institutions
6.4.4 Banks’ Competitive Strategies in Information Age
Chapter 7: Analysis of Regional Development of China Credit Card
7.1 Regional Development Features of China Credit Card
7.1.1 Analysis of Differences in Usage
7.1.2 Analysis of Differences in Frequency of Utilization
7.1.3 Analysis of Differences in Use Places
7.1.4 Analysis of Differences in Brand Selection
7.2 Development Situation of Credit Cards in Key Regions
7.2.1 Analysis of Development of Beijing Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.2 Analysis of Development of Shanghai Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.3 Analysis of Development of Guangdong Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.4 Analysis of Development of Tianjin Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.5 Analysis of Development of Fujian Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.6 Analysis of Development of Zhejiang Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.7 Analysis of Development of Jiangsu Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.8 Analysis of Development of Shaanxi Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.9 Analysis of Development of Liaoning Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.10 Analysis of Development of Shandong Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.11 Analysis of Development of Chongqing Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
7.2.12 Analysis of Development of Jilin Credit Card Industry
(1) Analysis of Development of Economic Environment
(2) Basic Information of Banking Industry
(3) Analysis of Development of Payment System
(4) Construction of Credit Information System
(5) Analysis of Development of Credit Card Market
(6) Analysis of Competition of Credit Card Market
(7) Analysis of Potentials of Credit Card Market
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current credit card’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of credit card industry, we conduct prudent analysis and forecast for credit card industry’s future development trend.
Since 1960s, the credit card has been spout and developed in USA, Canada, UK and other developed EU countries. After more than 50 years of development, the credit card is now widely accepted in more than 95% countries in the world. In 1980s, with the reform and opening up as well as the development of market economy, the credit card, as a means of financial tools for electronic and modernization consumption, began to enter China, and made a leap-forward progress during the nearly past ten years.
After experiencing financial crisis and domestic economic ups and downs, China credit card market increased at a modest pace in 2010. As the end of 2010, the issue amount of domestic credit card has broken through 200 million. In 2010, the national cross-bank transaction value reached 5.11 trillion Yuan, with the consumption value of 2.7 trillion Yuan, and the proportion of credit card consumption in the total retail sales of social consumer goods keeps going up.
Since 2010, in order to suppress the fast rising of asset price and control the inflation, China’s government implement steady monetary policy, and adopt a series of moderate tightening measures, which show that the core of China banking industry is macro prudency and strengthening capital supervision. Every tightening money supply operation and capital restriction policy have a great impact on the liquidity level, credit investment pace and structure of China commercial banks. Analysts consider, the involution situation of industry structure is the further optimization and diversification of product organization; the R & D strength of new industry standards and mobile payment will be increased; the penetration of credit will be deepened; and the installment business will develop both in scope and in depth.
China credit card market is still one of the fastest growth product lines in China personal financing services market. Although there are full challenges in the industry economic benefits, with the promotion of scale benefits and consumers’ spending, the issue amount of China’s credit card will grow by around 14%, and the profitability situation will turn to be good in the next 10 years. It’s predicted the accumulated issued card amount of China credit cards will exceed 800 million in 2020.
The report mainly analyzes the current macro-environment and its impact of credit card; the development situation, the comparison of models and experiential learning of global credit cards; the overall development situation of China credit card industrial chain; the development and competition situation of product segmentation of credit card; the competitive landscape and competitive strategies of credit card market; the development situation of credit card in key regions; the competitiveness analysis of China credit card market subject; as well as the development trend and prospect forecast of credit card. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of credit card market, so as to win advantages from competition!
The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current credit card’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of credit card industry, we conduct prudent analysis and forecast for credit card industry’s future development trend. This report helps wind power equipment manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.
Here, we would like to express our sincere gratitude to China Banking Regulatory Committee, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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