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China Jewelry Industry Market Monitoring Monthly Report

China Jewelry Industry Market Monitoring Monthly Report

Last Update:2014-04-25

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Preface

Table of Content

2011 is a special year for gold. The gold price increasingly grew from 1,308 USD/ounce in January to a historic new record as 1,920 USD/ounce in September which made the gold become more and more popular. However, in the second half year the gold price gradually decreased to 1,600 USD/ounce and even with the second largest daily decrease since 2008 Financial Crisis. The year-round growth of gold price was 10% in 2011 which was the constant 11th year to increase. But the growth rate was the smallest one in current 3 years.

During the spring festival, the project of “souvenir badge with the animals of the year in Chinese dragon year” which issued by China Gold Coin Corporation was put into the market. Among which the golden souvenir badges of 10g, 30g and 50g for gifts and collections sold well that the unit price was about 392 Yuan while the buyers were many. Large-sized silver badges were popular for high-end gifts. Among which the price of 12 ounce was about 4,400 Yuan while that of 2kg was about 22,200 Yuan. The silver badges suit with “xi” (a Chinese writing character) becomes the representative works of precious metals derivatives. The price of 10g*5 was about 700 Yuan while that of 20g*5 was about 1,300 Yuan.

Taking a forecast of gold price trend in 2012, the American Federal Reserve committee will continue the easy-money policy due to the slow economic recovery in America. The American Federal Reserve committee has decrease the economic growth predicting data from 3.5% to 2.7% in November 2011. Moreover, the unemployment rate is predicted to be 8.6% by the end of 2012 which is far higher than the 5% before economic recession. According to analysis, the American Federal Reserve committee will maintain the interest rate at an extremely low level in order to improve employment rate. And money policy may be further relaxed.

The jewelry consumption mainstream will focus on nature and green in 2012. Promoting by the global trend of “environmental protection”, people who are tired of urban life start turning back to nature. Therefore, the jewelry consumption tide trend to reform. And the jewelry which bears the idea of nature will be more popular.

On the other hand, the male jewelry will gain a booming development. After a good market of male clothing and cosmetics, male jewelry also becomes popular. Despite regular rings and necklaces, other items like stickpin, pocket-pin, plastron, sleeve ornaments, girdle, wristwatch, lighters, and tobacco pipes also trend to with jewelry. Furthermore, styles and brands of the items are gradually designed to fit the clothing styles.

Qianzhan Business Information Co., Ltd. Industry Research College

Monitoring Analysis Team of Jewelry Industry


China Jewelry Industry Monthly Report" related reports »

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