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China Decoration Industry Business Model and Investment Risk Analysis Report, 2013-2017

China Decoration Industry Business Model and Investment Risk Analysis Report, 2013-2017

Last Update:2014-05-11

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The decoration industry is an industry which separates from jewelry and crafts & gift industries then combine them together to form a new one. With the development of economic society, after satisfying the basic living demand people begin to follow the fashion and individuality. It promotes the development of the new industry. According to related statistics, currently there are more than 4,500 decoration corporations in Guangdong, over 8,800 in Yiwu and about 4,000 in Qingdao. And there are numerous of decoration corporations in other places. Three major fashion decoration clusters—Guangdong, Yiwu and Qingdao—have formed the basic industry structure. Yiwu is named by China’s light industries as “industrial and trading hometown of fashion decoration in China”. In the aspect of decoration industrial chain, many places form their related specialty industries basing on their own resources advantages. For example, Wuzhou, Guangxi is regarded as “hometown of artificial gemstone in the world”; Zhuji, Zhejiang is regarded as “town of pearl in China”; and Pujiang, Zhejiang is regarded as “town of synthetic quartz in China”, etc. These specialty industry bases integrate with China’s three fashion decoration clusters, and initially form the production structure of China decoration industry.

The decoration sales models in big cities are mainly direct-sale stores, franchise stores and small-sized decoration shop while in medium and small cities are mainly flower shops and gift shops due to the limitations of income level and other factors. Products selling in flower shops and gift shops are ordinary and lower-grade decorations. However, the development of the second and third tier cities in China will promote the decoration consumption and make it in the same level of big cities. It is a scare opportunity for decoration corporations.

According to the research of China female decoration market which is done by authorized institutes in mainland China, the average female decoration market share in China is less than 5% while it is 98.2% in Japan, 68% in Thailand, 54% in H.K. China, 48% in Singapore and 47% in Malaysia. It is predicted by experts that the female decoration market share in China will increase from 7% at this moment to over 55% in 2012. And another data shows that there are about 500 million female who pay attention to decoration consumption among the 1,300 million populations in China. The annual growth rate of feminine belongs consumption is 19%. In other aspect, if the average annual consumption per capita is 200 Yuan, the total year-round consumption amount will exceed 40 billion Yuan. To sum up, the industry capacity is not less than clothing industry and footwear & headwear industry.

Major characteristics of this report are forward-looking and timeliness. This report mainly analyzes the following aspects basing on the analysis of abundant market research data: up/down-stream industrial chain status and the impacts on China’s current decoration industry; major production bases of decoration industry; industry competitive landscape and major business models; industry demand and consumption features; industry market segmentation status and key corporations’ operational status. What’s more, this report make a careful analysis and forecast on the development trend of decoration industry according to the industry development track and Forward’s years of practical experiences. This report contains a high value for enterprises like decoration producing corporations, R&D institutions, sales corporations and investment corporations that they can accurately know the latest industry development trend, obtain market opportunities and determine an insightful operation strategy and development direction. In the meantime, it is the first heavy weight report to analyze the up/down-stream industry chain and industry leading corporations of decoration industry in an overall and systemic way.

Here, we’d like to express our sincere gratitude to National Statistics Bureau of China, International Information Institute, National Institute of the Ministry of Commerce, National Tsing Hua University Library, Institute of Market Economy of the State Council Development Research Center, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!

Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!


Qianzhan Business Information Co., Ltd. Industry Research College
Research Team of Decoration Industry

China Decoration Industry Report" related reports »

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