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China Property Management Industry Development Prospects and Investment Strategy Planning Report, 2013-2017

Last Update:2014-05-31

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Preface

Table of Content

According to major data from the national second economic census results by the National Bureau of Statistics, the main business revenue of national property management industry was 207.67 billion Yuan. In terms of regional development, the main business revenue in eastern region was 148.66 billion Yuan, accounting for 72% of the national revenue; the main business revenue in western region was 23.5 billion Yuan, accounting for 11%; the main business revenue in north-eastern region was 21.27 billion Yuan, accounting for 10%; and the main business revenue in central region was 14.24 billion Yuan, accounting for 7%. The per capital industrial outputs of property management were 98,600 Yuan, 96,900 Yuan, 53,200 Yuan and 45,900 Yuan respectively.

According to the research result of China excellent property management services enterprises from Forward Industry Research Center, in recent year, the marketization of China property management industry develops very rapidly, the top 100 enterprises fully display their resources advantages and brand effects, and then positively expand the market, so the service size enlarges rapidly. From 2008 to 2010, the total construction areas governed by the top 100 enterprises grew nearly 2.8 times as high as the growth rate of national completed construction areas, and the market shares improves greatly. In 2010, the total construction areas of top 100 enterprises reached 9.435 million sqm, with a year-on-year increase of 33.0%. 25 of the top 100 enterprises have more than 10 million sqm of service areas, among which the Vanke Property, Green City Property, CCPG, Gemdale Property, Poly Property and Zhonghai Wuye have more than 20 million sqm of total construction areas in their on-going governed projects. And the scale development trend of top 100 enterprises becomes more and more prominent.

Among the top 100 enterprises, the top 10 of them entering State-owned real estate enterprise brands are: Greenland (9.097 billion Yuan), China Resources Land (7.387 billion Yuan), Sino-Ocean Land (7.277 billion Yuan), Citic Real Estate (6.886 billion Yuan), China Merchants Property (6.886 billion Yuan), BCDH (4.934 billion Yuan), Financial Street Holding (4.726 billion Yuan), China Urban Construction Real Estate (4.568 billion Yuan), Beijing Capital Land (4.336 billion Yuan), and Cofco Property (4.212 billion Yuan).

As soon as China property management operation size keeps enlarging, the property management models and property management market of property management enterprises become more and more mature. The property management models develop from the traditional house management model to the “three and one model”, which includes specialization, commercial running, utility and the combination of inviting and submitting bid. The property management market becomes more and more mature, mainly showing in: the property management laws and regulations tend to be more improved, the governmental supervision on property management industry becomes more and more regulated; with the increasing reorganization in the industry, the strengths of property management enterprises increase and the market behaviors become more rational and regulated.

With the continuing prosperity of real estate market and the acceleration of urbanization, China property management industry has vast prospects for development, and the market competition becomes fiercer and fiercer. During the “twelfth five-year” period, China property management industry enters an important stage of development, improvement and maturity. In this phase, a period of intensive competition, improved management and service idea promotion will come. In terms of property management industry, the competition for quality ideas and brand ideas, the change of market environment, and formation of competitive landscape, the application of high-t and new technology, and the update of consumption concept require the reform form service idea to service ways, as well as from operational idea to market positioning, so that adapt to the development needs. In order to let property management enterprises and potential participants who’d like to enter this industry clearly grasp the development trend of this industry, and learn about development experiences of foreign advancement countries as well as the development models of advanced enterprises, Forward proposes provide you this report.

This report mainly analyzes the development environment of property management; the development experience of international property management; the development status of property management; the services and charge situation of property management; the inviting and submitting bid of property management; the market segmentation situation of property management; the development situation of property management in key cities; the competitors’ operational conditions of property management; as well as the development prospects and strategies of property management. Meanwhile, with comprehensive and specific first-hand market data over the past 5 years, Forward helps you to grasp the market and development trends of property management industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Through analyzing forward-looking characteristic of abundant first-hand market data, we deeply and objectively dissect China current property management industry’s overall market capacity, market size, competitive landscape and characteristics of market demand. Furthermore, based on future development tracks and years’ practice experience of property management industry, we conduct prudent analysis and forecast for property management industry’s future development trend. This report helps real estate agents, property management operational enterprises, and investment enterprises to precisely grasp current latest developments of the industry. Afterwards, they can make wise operating decisions and define enterprises’ development directions.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of China, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Property Management Industry

Chapter 1: Development Overview of China Property Management Industry

1.1 Definition of Property Management Industry

1.1.1 Source of Property Management

1.1.2 Definition of Property Management

1.1.3 Property Management’s Role in National Economy

1.2 Development Environment of Property Management Industry

1.2.1 Analysis of Law and Policy Environment

1.2.2 Specific Policy Explanation of Property Management

(1) Explanation of Regulations for Property Management

(2) Explanation of Charge Management Measures for Property Service

(3) Explanation of Property Law

(4) Explanation of “Property Tax”

1.2.3 Economic Environment of Property Management

1.2.4 Demand Environment of Property Management

Chapter 2: Development Experiential Learning of International Property Management Industry

2.1 Analysis of USA Property Management Industry

2.1.1 USA Property Management Institutions

2.1.2 Service Features of USA Property Management

2.1.3 Service Modes of USA Property Management

2.1.4 Talent Incentive of USA Property Management

2.2 Analysis of Singapore Property Management Industry

2.2.1 Management Institutions of Singapore Property Management

2.2.2 Management Scope of Singapore Property Management

2.2.3 Capital Scope of Singapore Property Management

2.2.4 Basic Content of Singapore Property Management

2.3 Analysis Hong Kong Property Management Industry

2.3.1 Regulations for Hong Kong Property Management

2.3.2 Operation Philosophy of Hong Kong Property Management

2.3.3 Operation Features of Hong Kong Property Management

2.4 Development Experiential Learning of International Property Management Industry

2.4.1 Features of International Property Management

2.4.2 Experiential Learning of International Property Management

(1) Optimize Supporting Law and Regulation System

(2) Advance Professionalization of Property Management

(3) Promote Diversified Property Service Modes

(4) Reform Property Management Charge System

(5) Foster Professional Management Talents

(6) Accelerate to Bring in Property Insurance

Chapter 3: Analysis of China Property Management Industry

3.1 Development Analysis of Property Management Industry

3.1.1 Development Analysis of Real Estate

(1) Prosperity Index of Real Estate Development

(2) Analysis of Real Estate Investment Size

(3) New Developed Areas of Real Estate

(4) Completed Areas of Real Estate

3.1.2 Development Analysis of Property Management

(1) Development Size of Property Management

(2) Service Scale of Property Management

(3) Operational Performance of Property Management

(4) Growth Potential of Property Management

(5) Service Quality of Property Management

3.2 Analysis of Services of Property Management Industry

3.2.1 Analysis of Public Services of Property Management

3.2.2 Analysis of Professional Services of Property Management

3.2.3 Analysis of Special Services of Property Management

3.3 Analysis of Charges of Property Management Industry

3.3.1 Overview of Property Management Fee

(1) Composition of Property Management Fee

(2) Charge Standards for Property Management Fee

(3) Accounting Methods of Property Management Fee

(4) Main Usages of Property Management Fee

3.3.2 Comparison Between Two Charge Methods of Property Management

(1) Two Charge Methods of Property Management

(2) Advantages and Disadvantages of Two Charge Methods of Property Management

(3) Comparison Analysis of Two Charge Methods of Property Management

3.3.3 Problems and Strategies of Charging Property Management Fee

(1) Causes for Arousing Property Service Fee

(2) Basic Thinking to Solve Contradiction of Property Service Fee

(3) New Thinking to Solve Property Management Dilemma

Chapter 4: Bidding Analysis of China Property Management Industry

4.1 Overview of Property Management Bidding

4.1.1 Nature of Property Management Bidding

4.1.2 Meaning of Property Management Bidding

4.1.3 Principles of Property Management Bidding

4.1.4 Problems and Causes of Property Management Bidding

4.2 Analysis of Property Management

4.2.1 Organization Institution of Property Management Bid Inviting

4.2.2 Types of Property Management Bid Inviting

4.2.3 Procedures of Property Management Bid Inviting

4.2.4 Documents of Property Management Bid Inviting

4.2.5 Methods of Property Management Bid Inviting

(1) Bid Inviting Law of Property Management Service Plan

(2) Bid Inviting Law of Property Management Service Strategies and Quotation

(3) Non-price Bottom Bid Inviting Method of Property Management

4.3 Analysis of Property Management Bidding

4.3.1 Organization Institutions of Property Management Biding

4.3.2 Biding Procedure of Property Management

4.3.3 Biding Document of Property Management

Chapter 5: Analysis of Market Segmentation of China Property Management Industry

5.1 Analysis of Market Segmentation of Residential Property Management

5.1.1 Development Analysis of Residential Real Estate

(1) Supply of Residential Property Management

(2) Deals of Commercial Residential Building

(3) National Per Capital Residential Area

5.1.2 Analysis of Residential Property Management Mode

5.1.3 Concentration Analysis of Residential Property Management

5.1.4 Operational Benefit Analysis of Residential Property Management

5.1.5 Customer Satisfaction Evaluation of Residential Property Management

5.1.6 Development Prospects for Residential Property Management

5.2 Analysis of Market Segmentation of Commercial Property Management

5.2.1 Development Analysis of Commercial Real Estate

(1) Supply of Commercial Real Estate

(2) Turnover of Commercial Real Estate

5.2.2 Features of Commercial Property Management

5.2.3 Market Segmentation of Commercial Property Management

(1) Analysis of Office Building Property Management

(2) Analysis of Retail Property Management

(3) Analysis of Hotel Property Management

(4) Analysis of Club Property Management

5.2.4 Development Prospects for Commercial Property Management

5.3 Analysis of Market Segmentation of Industrial Property Management

5.3.1 Development Analysis of Industrial Real Estate

(1) Supply of Industrial Real Estate

(2) Turnover of Industrial Real Estate

5.3.2 Contents of Industrial Property Management

5.3.3 Features of Industrial Property Management

5.3.4 Operational Strategies for Industrial Property Management

5.3.5 Development Prospects for Industrial Property Management

5.4 Analysis of Market Segmentation of Institutional Property Management

5.4.1 Analysis of Governmental Institutions Property Management

5.4.2 Analysis of Financial Institutions Property Management

5.4.3 Analysis of Schools Property Management

5.4.4 Analysis of Hospitals Property Management

5.4.5 Analysis of Public Property Management

(1) Analysis of High-speed Property Management

(2) Analysis of Stations Property Management

(3) Analysis of Airport Property Management

(4) Analysis of Metro Station Property Management

(5) Analysis of Park Property Management

5.4.6 Development Prospects for Institutional Property Management

Chapter 6: Development Analysis of Property Management in China’s Key Cities

6.1 Development Analysis of Shenzhen Property Management Industry

6.1.1 Development Status of Shenzhen Property Management

(1) Development Size of Shenzhen Property Management

(2) Services and Charges of Shenzhen Property Management

(3) Operational Revenue Analysis of Shenzhen Property Management

(4) Position of Shenzhen Property Management in China

(5) Legal Construction of Shenzhen Property Management

(6) Administrative Supervision Work on Shenzhen Property Management

6.1.2 Customer Satisfaction Evaluation Analysis of Shenzhen Property Management

6.1.3 Competition Analysis of Shenzhen Property Management

6.1.4 Experiential Learning of Shenzhen Property Management

6.1.5 Development Prospects for Shenzhen Property Management

6.2 Development Analysis of Shanghai Property Management Industry

6.2.1 Development Status of Shanghai Property Management

(1) Development Size of Shanghai Property Management

(2) Services and Charges of Shanghai Property Management

(3) Operational Revenue Analysis of Shanghai Property Management

(4) Operational Benefit Analysis of Shanghai Property Management

(5) Position of Shanghai Property Management in China

6.2.2 Customer Satisfaction Evaluation Analysis of Shanghai Property Management

6.2.3 Competition Analysis of Shanghai Property Management

6.2.4 Development Prospects for Shanghai Property Management

6.3 Development Analysis of Beijing Property Management Industry

6.3.1 Development Status of Beijing Property Management

(1) Development Size of Beijing Property Management

(2) Services and Charges of Beijing Property Management

(3) Operational Revenue Analysis of Beijing Property Management

(4) Operational Benefit Analysis of Beijing Property Management

(5) Position of Beijing Property Management in China

6.3.2 Customer Satisfaction Evaluation Analysis of Beijing Property Management

6.3.3 Competition Analysis of Beijing Property Management

6.3.4 Development Prospects for Beijing Property Management

6.4 Development Analysis of Shenyang Property Management Industry

6.4.1 Development Status of Shenyang Property Management

(1) Development Size of Shenyang Property Management

(2) Services and Charges of Shenyang Property Management

(3) Operational Revenue Analysis of Shenyang Property Management

(4) Operational Benefit Analysis of Shenyang Property Management

(5) Position of Shenyang Property Management in China

6.4.2 Customer Satisfaction Evaluation Analysis of Shenyang Property Management

6.4.3 Competition Analysis of Shenyang Property Management

6.4.4 Development Prospects for Shenyang Property Management

Chapter 7: Competition Analysis of China Property Management Industry

7.1 Competition Analysis of Property Management Industry

7.1.1 Competitive Ranking of Property Management Service Size

7.1.2 Competitive Ranking of Property Management Service Quality

7.1.3 Ranking of Property Management Satisfaction

7.2 Competitive Rivals Analysis of Property Management Enterprises

7.2.1 Operational Situation Analysis of CPM Property Management Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise Main Business and Types of Property Projects

(3) Analysis of Enterprise Property Operational Size

(4) Analysis of Enterprise Property Cooperative Partners

(5) Regional Distribution of Enterprise Property

(6) Analysis of Enterprise Operational Advantages and Disadvantages

(7) Enterprise Latest Development Trend

7.2.2 Operational Situation Analysis of Beijing Capital Development Holding (Group) Co., Ltd.

(1) Brief Analysis of Enterprise Development

(2) Enterprise Main Business and Types of Property Projects

(3) Analysis of Enterprise Property Operational Size

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