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China Small Appliance Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of China Small Appliance Industry
1.1 Definition and Classification of Small Appliance Industry
1.1.1 Concept and Definition of the Industry
1.1.2 Category of Major Products of the Industry
1.1.3 Characteristics of Small Appliance Industry
1.2 Statistics Standards of Small Appliance Industry
1.2.1 Statistical Department and Caliber of Small Appliance Industry
1.2.2 Statistical Approach of Small Appliance Industry
1.2.3 Data Category of Small Appliance Industry
1.3 Market Environment of Small Appliance Industry
1.3.1 Policy Environment of the Industry
(1) Management System of the Industry
(2) Relevant Policy Trend of the Industry
(3) Development Planning of the Industry
1.3.2 Economic Environment of the Industry
(1) Analysis of International Macro-economic Environment
(2) Analysis of China Macro-economic Environment
(3) Macro-economic Environment of the Industry
1.3.3 Social Demand Environment of the Industry
(1) Demand Characteristics of Small Appliance Market
(2) Demand Trend of Small Appliance Market
1.3.4 Trading and Development Environment of the Industry
(1) Development Status of the Trading Environment of the Industry
(2) Development Trend of the Trading Environment of the Industry
(3) Strategy to the Changing Trading Environment
1.4 Supply Chain of Small Appliance Industry
1.4.1 Upstream and Downstream Supply Chain of Small Appliance Industry
1.4.2 Downstream Supply Chain of Small Appliance Industry
1.4.3 Upstream Supply Chain of Small Appliance Industry
(1) Development of Household-appliance-oriented Steel Market
1) Supply and Demand Status
2) Price Trend
(2) Development of Engineering-plastic Market
1) Supply and Demand Status
2) Price Trend
(3) Development of Aluminium Market
1) Supply and Demand Status
2) Price Trend
(4) Development of Copper Product Market
1) Supply and Demand Status
2) Price Trend
(5) Development of Electron Component Industry
1) Supply and Demand Status
2) Price Trend
Chapter 2: Development Status of China Small Appliance Industry
2.1 Development Status of China Small Appliance Industry
2.1.1 Development Overview of China Small Appliance Industry
2.1.2 Major Development Characteristics of China Small Appliance Industry
2.1.3 Operation Status of Small Appliance Industry in 2011
(1) Operation Benefit of Small Appliance Industry in 2011
(2) Profitability of Small Appliance Industry in 2011
(3) Operation Capability of Small Appliance Industry in 2011
(4) Debt-paying Capability of Small Appliance Industry in 2011
(5) Development Capability of Small Appliance Industry in 2011
2.2 Economic Index of Small Appliance Industry in 2011
2.2.1 Major Influencing Factors to the Economic Benefit of Small Appliance Industry
2.2.2 Economic Index of Small Appliance Industry in 2011
2.2.3 Economic Index of the Corporations in Different Scales in 2011
2.2.4 Economic Index of the Corporations in Different Natures in 2011
2.2.5 Economic Index of the Corporations in Different Regions in 2011
2.3 Balance between Supply and Demand to Small Appliance Industry during 2009-2011
2.3.1 Supply Condition of China Small Appliance Industry in 2011
(1) Total Output Value of China Small Appliance Industry in 2011
(2) Finished Products of China Small Appliance Industry in 2011
2.3.2 Supply Condition of Regional Small Appliance Industry in 2011
(1) Top 10 Regions of Total Output Value in 2011
(2) Top 10 Regions of Finished Products in 2011
2.3.3 Demand Condition of China Small Appliance Industry in 2011
(1) Sales Value of China Small Appliance Industry in 2011
(2) Sales Revenue of China Small Appliance Industry in 2011
2.3.4 Demand Condition of Regional Small Appliance Industry in 2011
(1) Top 10 Regions of Sales Value in 2011
(2) Top 10 Regions of Sales Revenue in 2011
2.3.5 Production and Marketing Ratio of China Small Appliance Industry in 2011
2.4 Import and Export Market of Small Appliance Industry
2.4.1 Overall Imports and Exports of Small Appliance Industry
2.4.2 Import and Export Market of Small Appliance Industry
(1) Exports of the Industry
1) Exports of the Industry in 2011
1. Overall Exports of the Industry
2. Exporting Product Structure of the Industry
2) Characteristics of Exporting Products of the Industry
3) Characteristics of Export Nations and Regions of the Industry
4) Potential Export Market of the Industry
(2) Imports of the Industry
1) Exports of the Industry in 2011
1. Overall Imports of the Industry
2. Importing Product Structure of the Industry
2) Characteristics of Importing Products of the Industry
3) Characteristics of Import Nations and Regions of the Industry
2.4.3 Import and Export Prospects and Suggestions of Small Appliance Industry
(1) Export Prospects and Suggestions of Small Appliance Industry
(2) Import Prospects and Suggestions of Small Appliance Industry
Chapter 3: Development Status of Small Appliance Industry in 2011
3.1 Operation Status of Small Kitchen Appliance Industry in 2011
3.1.1 Scale of Small Kitchen Appliance Industry
3.1.2 Production Status of Small Kitchen Appliance Industry
3.1.3 Demand Status of Small Kitchen Appliance Industry
3.1.4 Balance between Supply and Demand of Small Kitchen Appliance Industry
3.1.5 Financial Operation of Small Kitchen Appliance Industry
3.1.6 Operation Characteristics and Trend of Small Kitchen Appliance Industry
3.2 Operation Status of Household Ventilation Appliance Industry in 2011
3.2.1 Scale of Household Ventilation Appliance Industry
3.2.2 Production Status of Household Ventilation Appliance Industry
3.2.3 Demand Status of Household Ventilation Appliance Industry
3.2.4 Balance between Supply and Demand of Household Ventilation Appliance Industry
3.2.5 Financial Operation of Household Ventilation Appliance Industry
3.2.6 Operation Characteristics and Trend of Household Ventilation Appliance Industry
3.3 Operation Status of Small Personal-care Appliance Industry in 2011
3.3.1 Scale of Small Personal-care Appliance Industry
3.3.2 Production Status of Small Personal-care Appliance Industry
3.3.3 Demand Status of Small Personal-care Appliance Industry
3.3.4 Balance between Supply and Demand of Small Personal-care Appliance Industry
3.3.5 Financial Operation of Small Personal-care Appliance Industry
3.3.6 Operation Characteristics and Trend of Small Personal-care Appliance Industry
3.4 Operation Status of Other Small Appliance Industry in 2011
3.4.1 Scale of Other Small Appliance Industry
3.4.2 Production Status of Other Small Appliance Industry
3.4.3 Demand Status of Other Small Appliance Industry
3.4.4 Balance between Supply and Demand of Other Small Appliance Industry
3.4.5 Financial Operation of Other Small Appliance Industry
3.4.6 Operation Characteristics and Trend of Other Small Appliance Industry
Chapter 4: Market Competition Status of China Small Appliance Industry
4.1 Overall Competition of the Industry
4.1.1 Competitive Structure of Small Appliance Industry
4.1.2 Market Capacity of Small Appliance Industry
4.1.3 Technology Level and Characteristics of Small Appliance Industry
4.1.4 Business Model of Small Appliance Industry
4.1.5 Profit Level Trend of Small Appliance Industry
4.2 Product Structure and Characteristics of Small Appliance Industry
4.2.1 Product Structure and Characteristics of Small Appliance Market
4.2.2 Industrial Structure and Characteristics of Small Appliance Market
4.2.3 Prospects of Small Appliance Market
4.3 Characteristics of Regional Structure of Small Appliance Industry
4.3.1 Characteristics of the Corporations of Different Economic Types
4.3.2 Concentration Degree of the Economic Types of the Industry
Small appliances are portable or semi-portable machines, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. According to the functions, small appliances could be divided into small kitchen appliances, small housing appliances and small personal appliances. China had become one of the most important small appliance bases in the world. The statistics data shows that the production scale of small appliance in China has increased from RMB 1.065 trillion during 2015-2011 to RMB 2.54891 trillion in 2011; the market size has grown from RMB 1.03836 trillion to RMB 2.54013 trillion, and the annual growth rate is over 20%.
Judging from the market demand, China is equipped with the following advantages to fast promote small appliances: firstly, the large-size household appliances had been widely promoted; secondly, residents’ consumption expense had greatly increased; thirdly, China is with the strong capability to produce small appliances. And judging from the consumption habits, people would usually purchase the large-size household appliances which work as living necessary before purchasing the small appliances which with rich category. Comparing with color TVs, air-conditions, refrigerators and washing machines, most small appliances are with certain enjoying demand. Therefore, the demand would base on the income level. Considering all the China urban residents had hold certain amount of large-size household appliances, it is time for them to purchase the small appliances.
The consumption of small appliances in China urban area is in certain scale. Some regular small appliances even reached a holding rate of 50%. Since the small appliances are still lacked of categories, to rich the category would be a significant trend to explore the small appliance market in the future. Comparing with the urban market, it could be found that the household appliance market in rural area is not widely promoted. In spite of air conditions, the promotion rate of other products is over 50%. The development of small appliances in rural areas begins to step into the budding stage. According to the economic difference in different regions of China, it is expected that the small appliances in eastern rural areas would step into the fast growing stage.
Judging from the competition, there are over 5,000 small appliance corporations in China while there are less than 100 significant brands in the industry. The industry is disordered since both the brands and product quality are mixed with good and bad. Many small appliances like induction cooker, electric cooker and water dispenser are trying to imitate well-known brands which would greatly affect the benefits of branded manufacturers and consumers. Due to the fierce competition, some small-scale household appliance manufacturers are trying to explore the enjoying small appliance market like foot-bath machine, hanging iron and air conditioner fan in order to meet the increasing consumption demand.
Competition of Small Appliance Industry is more and more fierce. In the meantime, merger and capital operation among large small appliance corporations are ever frequent. And the outstanding small appliance corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in small appliance Industry gradually!
The most significant features of this report are perceptiveness and timeliness. It is with a Qianzhan-looking analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall market capability, market size, competition structure and market demand characteristics; it gives a prudent analysis and forecast of small appliance industry according to the industry development track and Qianzhan’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all small appliance corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in small appliance industry.
Here, we would like to express our sincere gratitude to China National Commercial Information Center, State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Qianzhan shall not take any responsibility for any consequences!
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