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China Small Appliance Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

China Small Appliance Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

Last Update:2014-05-31

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Preface

Table of Content

Small appliances are portable or semi-portable machines, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. According to the functions, small appliances could be divided into small kitchen appliances, small housing appliances and small personal appliances. China had become one of the most important small appliance bases in the world. The statistics data shows that the production scale of small appliance in China has increased from RMB 1.065 trillion during 2015-2011 to RMB 2.54891 trillion in 2011; the market size has grown from RMB 1.03836 trillion to RMB 2.54013 trillion, and the annual growth rate is over 20%.

Judging from the market demand, China is equipped with the following advantages to fast promote small appliances: firstly, the large-size household appliances had been widely promoted; secondly, residents’ consumption expense had greatly increased; thirdly, China is with the strong capability to produce small appliances. And judging from the consumption habits, people would usually purchase the large-size household appliances which work as living necessary before purchasing the small appliances which with rich category. Comparing with color TVs, air-conditions, refrigerators and washing machines, most small appliances are with certain enjoying demand. Therefore, the demand would base on the income level. Considering all the China urban residents had hold certain amount of large-size household appliances, it is time for them to purchase the small appliances.

The consumption of small appliances in China urban area is in certain scale. Some regular small appliances even reached a holding rate of 50%. Since the small appliances are still lacked of categories, to rich the category would be a significant trend to explore the small appliance market in the future. Comparing with the urban market, it could be found that the household appliance market in rural area is not widely promoted. In spite of air conditions, the promotion rate of other products is over 50%. The development of small appliances in rural areas begins to step into the budding stage. According to the economic difference in different regions of China, it is expected that the small appliances in eastern rural areas would step into the fast growing stage.

Judging from the competition, there are over 5,000 small appliance corporations in China while there are less than 100 significant brands in the industry. The industry is disordered since both the brands and product quality are mixed with good and bad. Many small appliances like induction cooker, electric cooker and water dispenser are trying to imitate well-known brands which would greatly affect the benefits of branded manufacturers and consumers. Due to the fierce competition, some small-scale household appliance manufacturers are trying to explore the enjoying small appliance market like foot-bath machine, hanging iron and air conditioner fan in order to meet the increasing consumption demand.

Competition of Small Appliance Industry is more and more fierce. In the meantime, merger and capital operation among large small appliance corporations are ever frequent. And the outstanding small appliance corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in small appliance Industry gradually!

The most significant features of this report are perceptiveness and timeliness. It is with a Qianzhan-looking analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall market capability, market size, competition structure and market demand characteristics; it gives a prudent analysis and forecast of small appliance industry according to the industry development track and Qianzhan’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all small appliance corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in small appliance industry.

Here, we would like to express our sincere gratitude to China National Commercial Information Center, State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council, for their great support when we conduct this report!

Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Qianzhan shall not take any responsibility for any consequences!

Qianzhan Business Information Co., Ltd. Industry Research Center

         Research Team of Small Appliance Industry


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