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China Medical E-Commerce Industry Market Research and Investment Forecast Report, 2013-2017
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Table of Contents
Content Summary
Chapter 1: Development Overview of E-commerce of China Pharmaceutical Industry
1.1 Overview of E-commerce Industry
1.1.1 Definition of E-commerce Industry
1.1.2 Classification and Application of E-commerce
1.1.3 Development History of E-commerce
1.2 Advantages of E-commerce
1.2.1 Cost Advantage
1.2.2 Fast Market Reaction
1.2.3 Convenient and Fashionable Consumption
1.2.4 Low Entry Threshold or Zero Threshold
1.3 E-commerce Overview in Pharmaceutical Industry
1.3.1 Necessity for Pharmaceutical Industry Stepping into E-commerce
1.3.2 E-commerce Development Status of Pharmaceutical Industry
1.3.3 E-commerce Development Features of Pharmaceutical Industry
Chapter 2: PEST Analysis of E-commerce Market in China Pharmaceutical Industry
2.1 Policy Environment
2.1.1 Policies and Planning Related to E-commerce
(1) E-commerce Model Regulation
(2) Opinions on Promoting the Development of E-commerce Regulation
(3) Opinions on Accelerating to Develop Regulation for E-commerce
(4) Several Opinions of the State Council on Accelerating to Develop E-commerce
(5) Opinion on Guiding On-line Trading (Interim)
(6) Interim Measures for the Administration of Online Commodities Trading and Relevant Services
(7) Notice on Strengthening Safety Management and Prevention for Bank Card and Blowing Crimes Related to Bank Card
(8) Administrative Measures for the Payment Services Provided by Non-financial Institutions
(9) “Twelfth Five-year” Plan for China E-commerce Industry
(10) Plan for Shanghai E-commerce Industry
(11) Plan for Hangzhou E-commerce Industry
(12) Plan for Guangzhou E-commerce Industry
(13) Plan for Beijing E-commerce Industry
(14) Plan for Shenzhen E-commerce Industry
(15) Plan for Xiamen E-commerce Industry
2.1.2 Policies and Planning Related to Pharmaceutical Industry
(1) The Drug Administration Law of the People’s Republic of China
(2) Administration Regulation for Drug Operation and Quality
(3) Administration Regulation for Drug Circulation and Supervision
(4) Measures for the Administration of License for Drug Operation
(5) Measures for the Administration of License for Medical Appliance Operation Enterprises
(6) Administration Rules for Stupefacient and Psychoactive Drug
(7) Interim Requirements for the Examination and Approval of Internet-based Pharmaceutical Trading Services
(8) Development Plans for Pharmaceutical Business
1) Guiding Opinions on Developing Pharmaceutical Industry during “Twelfth Five-year” Period
2) Opinions on Deepening the Reform of the Health Care System
3) Implementation Plan for the Recent Priorities of the Health Care System Reform (2009-2011)
4) The Implementing Opinions on the Establishment of National Essential Drug System
5) The National Drug Circulation Industry Development Plan (2011-2015)
2.2 Economic Environment
2.2.1 International Economic Environment
(1) International Economic Status
(2) International Economic Forecast
2.2.2 Domestic Economic Environment
(1) Domestic Economic Growth
(2) Resident’s Income Level
(3) Urbanization Level
(4) Domestic Economic Forecast
2.3 Social Environment
2.3.1 Resident’s Consumption Structure
2.3.2 Online Shopping Has Become A Habit
2.4 Technology Environment
2.4.1 E-commerce Technology
2.4.2 Pharmaceutical Logistics Technology
2.4.3 Technical Level for Pharmaceutical Manufacturing Industry
Chapter 3: Analysis of Development Subject of E-commerce Industry in Pharmaceutical Industry
3.1 Pharmaceutical Business Status and Prospect
3.1.1 Development Model and Profit of Pharmaceutical Business
(1) Development Scale of Pharmaceutical Business
1) Total Enterprises
2) Regional Distribution of Enterprise
(2) Market Scale of Pharmaceutical Business
1) Total Sales Volume
2) Distribution of Regional Sales
(3) Profit of Pharmaceutical Business
1) Profit Factors of Pharmaceutical Business
2) Traditional Profit Model for Pharmaceutical Business
3) New Profit Model for Pharmaceutical Business
4) Profit Changes of Pharmaceutical Business
3.1.2 Product Market Scale of Pharmaceutical Business
(1) Overview 7 Major Kinds of Medical Commodity Markets
(2) Analysis of 7 Major Kinds of Medical Commodity Markets
1) Pharmaceutical-based Commodity Market
2) Chinese Patent Drug Market
3) Chinese Herbal Medicine Materials Market
4) Medical Device Market
5) Chemical Reagent Market
6) Glass Instrument Market
7) Other Commodities Market
3.1.3 Informationization Development of Pharmaceutical Business
(1) Necessity for Informationization Construction on Pharmaceutical Business
(2) Significance for Informationization Construction on Pharmaceutical Business
(3) Informationization Status of Segmented Fields in Pharmaceutical Business
1) Informationization Status of Pharmaceutical Wholesales
2) Informationization Status of Pharmaceutical Logistics
3) Informationization Status of Pharmaceutical Retailing
(4) Problems in Informationization of Pharmaceutical Retailing
(5) Development Strategy for Informationization of Pharmaceutical Business
3.1.4 Prospect Forecast for Developing Pharmaceutical Business
(1) Development Driving Factors of Pharmaceutical Business 2.
(2) Restraint Factors of Pharmaceutical Business
(3) Development Paths for Pharmaceutical Business
3.2 E-commerce Status and Prospect
3.2.1 Development of Global E-commerce Industry
(1) Development Overview of Global E-commerce Industry
(2) Market Scale of Global E-commerce Industry
(3) Market Competitive Landscape of Global E-commerce Industry
1) Development of US E-commerce Industry
2) Development of Europe E-commerce Industry
3) Development of Asia E-commerce Industry
(4) Successful Experience from International E-commerce Industry
3.2.2 Development of China E-commerce Industry
(1) Development Scale of China E-commerce Industry
1) Development Overview of China E-commerce Industry
2) Total E-commerce Websites in China
3) Market Scale of China E-commerce Industry
(2) Market Competitive Landscape of China E-commerce Industry
(3) Major Development Features of China E-commerce Industry
(4) Information Security and Credit System for China E-commerce Industry
1) Development of Information Security on China E-commerce Industry
2) Credit System for China E-commerce Industry
3.2.3 Prospect Forecast for Developing E-commerce
(1) Driving Development Factors of E-commerce
(2) Restraint Factors of E-commerce
(3) Development Paths for E-commerce
(4) Prospect Forecast for Developing E-commerce
3.3 Pharmaceutical Logistics Status and Prospect
3.3.1 Overview of Pharmaceutical Logistics
(1) Development Overview of Pharmaceutical Logistics
(2) Development Features of Pharmaceutical Logistics
(3) Influencing Factors of Pharmaceutical Logistics
(4) Logistic Cost of Pharmaceutical Logistics
(5) Market Scale of Pharmaceutical Logistics
(6) Competition Trend for Pharmaceutical Logistics
(7) Development Prospect for Pharmaceutical Logistics
3.3.2 Market Development of Pharmaceutical Cold Chain Logistics
(1) Overview of Pharmaceutical Cold Chain Logistics Market
(2) Development Status of Pharmaceutical Cold Chain Logistics Market
(3) Demand for Pharmaceutical Cold Chain Logistics Market
1) Vaccine Market’s Demand for Cold Chain Logistics
2) Blood Product’s Demand for Cold Chain Logistics
3) Diagnostic Reagent’s Demand for Cold Chain Logistics
(4) Problems in Pharmaceutical Cold Chain Logistics Market
(5) Development Strategy for Pharmaceutical Cold Chain Logistics Market
3.3.3 Development of Pharmaceutical Logistics Informationization
(1) Development Overview of Pharmaceutical Logistics Informationization
(2) Restraint Factors of Pharmaceutical Logistics Informationization
(3) Development Roles in Pharmaceutical Logistics Informationization
(4) Key Development Problems of Pharmaceutical Logistics Informationization
(5) Development Strategies and Suggestions for Pharmaceutical Logistics Informationization
3.3.4 Prospect Forecast for Developing Pharmaceutical Logistics
(1) Development Driving Factors of Pharmaceutical Logistics
(2) Restraint Factors of Pharmaceutical Logistics
(3) Development Paths for Pharmaceutical Logistics
(4) Prospect Forecast for Developing Pharmaceutical Logistics
Chapter 4: E-commerce Market Development and Competition of Pharmaceutical Industry
4.1 Development of E-commerce Market in China Pharmaceutical Industry
4.1.1 E-commerce Application Status of China Pharmaceutical Industry
(1) Application Methods for E-commerce in the Industry
1) Corporate Online Propaganda
2) Online Market Research
3) Networks Distribution Contact
4) Direct Online Sales
5) Internet Marketing Integration
(2) Sales Volume on E-commerce Channels for Industry
4.1.2 E-commerce Value Chain Composition of China Pharmaceutical Industry
(1) Supply of Commodities
(2) Sales and Goods Delivery/Office Support
(3) Information Service
4.1.3 E-commerce Cost Composition of China Pharmaceutical Industry
(1) Marketing Cost
(2) Logistic Cost
(3) Stock Cost
4.2 E-commerce Market Segments in China Pharmaceutical Industry
4.2.1 Overview of E-commerce Market Segments in the Industry
4.2.2 Vertical-based E-commerce Market
(1) Market Overview
(2) Target Customer
(3) Purchasing Feature
(4) Logistics Feature
4.2.3 Horizontal-based E-commerce Market
(1) Market Overview
(2) Target Customer
(3) Purchasing Feature
(4) Logistics Feature
4.3 Competition for E-commerce Market of China Pharmaceutical Industry
4.3.1 Sales Channel Profile of Pharmaceutical Industry
(1) Traditional Channel
1) Wholesales Channel
2) Retail Channel
(2) E-commerce Channel
4.3.2 Comparison between Traditional and E-commerce Channels of Pharmaceutical Industry
(1) Sales Volume for Traditional Channel of Pharmaceutical Industry
(2) Sales Volume for E-commerce Channel of Pharmaceutical Industry
(3) Comparison for Sales Channel Cost in Pharmaceutical Industry
(4) Comparison for Sales Channel Expansion Potentials in Pharmaceutical Industry
4.3.3 Competition for E-commerce Market of Pharmaceutical Industry
(1) Competitive Overview for E-commerce Market of Pharmaceutical Industry
1) Competitive Landscape of E-commerce Market in the Industry
2) Competition Features of E-commerce Market in the Industry
(2) Competition Factors of E-commerce Market of Pharmaceutical Industry
1) Cost of Brand Propaganda
2) Cost of Commodity Supply
3) Cost of Product Management
4) Cost of Logistics and Delivery
5) Cost of After-sales Service
Chapter 5: Analysis of E-commerce Models for China Pharmaceutical Industry
5.1 Profile of E-commerce Model for China Pharmaceutical Industry
5.1.1 B2B Model
5.1.2 B2C Model
5.2 B2B E-commerce Model for China Pharmaceutical Industry
5.2.1 Market Overview
5.2.2 Profit Model
5.2.3 Target Customer
5.2.4 Purchasing Feature
5.2.5 Logistics Feature
5.2.6 Cost Analytics
5.3 B2C E-commerce Model for China Pharmaceutical Industry
5.3.1 Market Overview
5.3.2 Profit Model
5.3.3 Target Customer
5.3.4 Purchasing Feature
5.3.5 Logistics Feature
5.3.6 Cost Analytics
Chapter 6: E-commerce Marketing for China Pharmaceutical Industry
6.1 Basic Marketing Methods for China Pharmaceutical Industry
6.1.1 Target Marketing
6.1.2 Brand Marketing
6.1.3 Service Marketing
6.1.4 Knowledge Marketing
6.2 E-commerce Marketing Methods for China Pharmaceutical Industry
6.2.1 Search Engine Marketing (SEM)
(1) SEM Structure
(2) SEM Status
(3) SEM Cost Benefit
(4) Case Study of SEM in Pharmaceutical Industry
6.2.2 Forum Marketing
(1) Forum Marketing Structure
(2) Forum Marketing Status
(3) Cost Benefit of Forum Marketing
(4) Forum Marketing Case in Pharmaceutical Industry
6.2.3 Blog Marketing
(1) Blog Marketing Structure
(2) Blog Marketing Status
(3) Cost Benefit of Blog Marketing
6.2.4 Microblog Marketing
(1) Microblog Marketing Structure
(2) Microblog Marketing Status
(3) Cost Benefit of Microblog Marketing
6.2.5 Video Marketing
(1) Video Marketing Structure
(2) Video Marketing Status
(3) Cost Benefit of Video Marketing
(4) Video Marketing Case in Pharmaceutical Industry
6.2.6 Q&A Marketing
(1) Q&A Marketing Structure
(2) Q&A Marketing Status
(3) Cost Benefit of Q&A Marketing
(4) Q&A Marketing Case in Pharmaceutical Industry
6.2.7 Professional Encyclopedia Marketing
(1) Professional Encyclopedia Marketing Structure
(2) Professional Encyclopedia Marketing Status
(3) Cost Benefit of Professional Encyclopedia Marketing
6.2.8 Enterprise Marketing News
(1) Enterprise Marketing News Structure
(2) Enterprise Marketing News Status
(3) Cost Benefit of Enterprise Marketing News
(4) Enterprise Marketing News Case in Pharmaceutical Industry
Chapter 7: E-commerce Market Prospect and Investment of China Pharmaceutical Industry
7.1 E-commerce Market Prospect for China Pharmaceutical Industry
7.1.1 E-commerce Application Trend of Industry
7.1.2 Prospect Forecast for E-commerce Market of Industry
7.2 E-commerce Investment Features of China Pharmaceutical Industry
7.2.1 Entry Barriers
7.2.2 Profit Models
7.3 E-commerce Investment Factors of China Pharmaceutical Industry
7.3.1 Market Evaluation
7.3.2 Logistics Construction
7.3.3 Platform Construction
7.4 E-commerce Consumption Research for Consumer
7.4.1 Research Background
7.4.2 Research Content
(1) Consumer’s Online Shopping for Medicine
(2) Consumer’s Considering Factors of Selecting Medicine Online
(3) Merchant’s Selection for Customer’s Medicine Online Shopping
(4) Influencing Factors of Determining Customer’s Medicine Online Shopping
(5) Online Medicine Categories for Customer
(6) Whether Customers Can Distinguish There Are Serial Numbers of “Qualification Certificate for Internet Drug Information Services” and “Internet Drug Trading Service Qualification Certificate” in Online Medicines
7.5 Investment on Pharmaceutical E-commerce Logistics Delivery System
7.5.1 Overview of Business Models for Pharmaceutical Logistics
(1) Overall Features of Business Models for Pharmaceutical Logistics
(2) Development Situation of Business Models for Pharmaceutical Logistics
7.5.2 Major Commercial Models for Pharmaceutical Logistics
(1) Model of Jointown Pharmacy: Fast Wholesales Model
(2) Model of Taihe Pharmacy: Buying and Selling Model around the Nation
(3) Model of Bangda Pharmacy: Third Party Pharmaceutical Logistics
(4) Model of North China Pharmaceutical Group: Logistics Reach to International Standards
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze medical E-commerce in the aspects of the market status, major market participants, external environment, and competitive landscape and selection and construction of platform. This report is of a high value for medical corporations and E-commerce corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.
Electronic commerce is named “sun-raising industry and green industry”. It is an important industry among modern service industry, an immediate produce of the explosive growth of Internet and an entirely new direction of Internet application. The internal features of E-commerce come from the characteristics of Internet, which are openness, globality, low-cost, high-efficiency. The Internet provides the E-commerce with a value which is higher than any new trades. Not only will it change the production, management of a corporation, but also have an impact on the economic operation and structure of the whole society. As the internet economic era is coming, the development of electronic commerce means not only commercial opportunity but also a new driving force and the birth of a new global Internet-driving economy for a corporation. China E-commerce grows rapidly and turns to be the significant marketing channel and brand promotion channel for a corporation.
View from the medical industry, benefiting from the urbanization, aging population, and growing medical consumption which due to civil medicare, there is a fast development for China medical circulation market in current years. According to statistics, from 2001 to 2010, scale of China medicine wholesale market develops from 170.5 billion Yuan to 653.6 billion Yuan with a compound growth rate of 16.1%; that of retailing terminal market grows from 34.3 billion Yuan to 172.4 billion Yuan with a compound rate of 19.6% which maintain a growing trend for nearly ten years. Promoting by policies and the development of up/down-stream industries, China medical circulation market will keep a stable growth in the future.
The medical corporations reach a consensus that it is necessary to develop E-commerce, new marketing channels and brand promotion channels. However, according to the market researching data, the market share proportion of vertical medical E-commerce network to E-commerce is only 2.21% which is far lower than the industrial importance. The medical E-commerce is still in a budding cultivation period that it with a huge potential.
Due to the fierce competition for future electronic commerce industry, industrial reconstruction is inevitable. On one hand, there is a strict requirement for corporation financing capability as the one with abundant capital will occupy large-scale living and service electronic commerce market by merger and purchase. On the other hand, it will be a threat for the current electronic commerce market as the matured network which with regional advantages and resource of merchants and users enters the market. The future E-commerce market may repeat the story of micro-blog: start from a small independent website, by imitation and introduction it grows into a big corporation and a module function of a platform. In spite of this, the practitioners are challenged with the standard service system construction of medical E-commerce website, satisfaction of users’ experiencing requirements, quality of below-the-line logistics delivery, and loyalty construction to on-line shoppers.
Major characteristics of this report are forward-looking and timeliness. Base on the forward-looking analysis of massive research data, we further analyze medical E-commerce in the aspects of the market status, major market participants, external environment, and competitive landscape and selection and construction of platform. This report is of a high value for medical corporations and E-commerce corporations to accurately know the latest industry development trend, and obtain market opportunities and determine an insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to Institute of Market Economy of the State Council Development Research Center, National Institute of the Ministry of Commerce, National Statistics Bureau of China, International Information Institute, National Tsing Hua University Library, and Beijing Qinghua Forward Market Research Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this report is only for business reference. Please don’t take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!
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