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China Washing Machine Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

China Washing Machine Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

China Washing Machine Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

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  • Table of Contents

  • Content Summary

China Washing Machine Industry Production and Marketing Demand and Investment Forecast Report, 2013-2017

Chapter 1: Development Overview of China Washing Machine Industry

1.1 Definition and Classification of Washing Machine Industry

1.1.1 Definition of Industry’s Concept

1.1.2 Major Product Categories in the Industry

1.2 Statistical Standards for Washing Machine Industry

1.2.1 Statistical Departments and Statistical Coverage of Washing Machine Industry

1.2.2 Statistical Methods of Washing Machine Industry

1.2.3 Data Categories of Washing Machine Industry

1.3 Analysis of Washing Machine Industry and Context Attributes

1.3.1 Washing Machine Possession Information in China Urban and Rural Areas

(1) Washing Machine Possession Volume in China Urban and Rural Areas

(2) Rural Market Demand and Update Needs Become Leading Demand in the Future

1.3.2 Analysis of Features of Technology Driven in Washing Machine Industry

(1) Analysis of Development of Major Technologies in the Industry

(2) Technology Innovation and Market Development in the Future

1.3.3 Analysis of High Gross Margin and Unsustainable Development Features of Washing Machine Industry

(1) High Gross Margin Features of Washing Machine Industry

(2) Why Gross Margin of Washing Machine Industry Goes down

Chapter 2: Analysis of Industrial Chain of Washing Machine Industry

2.1 Analysis of Core Component Market for Washing Machine

2.1.1 Analysis of Washing Machine Market Status and Price

2.1.2 Analysis of Induction Machine Market Status and Price

2.1.3 Analysis of Universal Motor Market Status and Price

2.1.4 Analysis of Brushless DC Motor Market Status and Price

2.1.5 Analysis of Three-phase Frequency Conversion Motor Market Status and Price

2.1.6 Analysis of Washing Machine Motor Market Status and Price

2.2 Analysis of Development of Washing Machine Material Market

2.2.1 Analysis of Stainless Steel Market Status and Price

2.2.2 Analysis of Aluminum Market Status and Price

2.2.3 Analysis of Copper Market Status and Price

2.2.4 Analysis of PP Market Status and Price

2.2.5 Analysis of ABS Market Status and Price

2.3 Analysis of Supply Chain Integration of Washing Machine Industry

2.3.1 Analysis of Supply Integration and Enterprise Competitiveness

2.3.2 Analysis of Foreign Brand Supply Chain Integration Strategy and Status

2.3.3 Analysis of Domestic Brand Supply Chain Status and Development

2.3.4 Case Study of Domestic Brand Supply Chain Integration

(1) Supply Chain of Haier’s Layout

(2) Supply Chain of Midea’s Layout

Chapter 3: Analysis of Consumption Market Environment for Washing Machine Industry

3.1 Analysis of Policy Environment for Industry

3.1.1 Policy Trends Related to Industry

(1) Policy of “Home Appliance to the Countryside”

(2) “Old for New Service for Home Appliance”

(3) Preferential Policies for Energy Saving of Home Appliance

(4) Release of National Standards for Washing Machine

(5) Export Rebates Policy

3.1.2 Analysis of Washing Machine and Other Home Appliances to the Countryside and Market Development

(1) Analysis of Sales Information of Home Appliance Products to the Countryside

(2) Analysis of Sales Information of Washing Machine to the Countryside

(3) Analysis of Expire Time and Influence of Washing Machine to the Countryside

3.1.3 Analysis of Old for New Service for Washing Machine and Market Influence

(1) Recycling Quantity of Old Washing Machine

(2) Sales Volume of New Washing Machine

(3) Analysis of Expire Time and Influence of Old for New Service for Washing Machine

3.2 Analysis of Economic Environment for Industry

3.2.1 Analysis of International Macro-economic Environment

3.2.2 Analysis of Domestic Macro-economic Environment

3.2.3 Analysis of Industry’s Macro-economic Environment

3.3 Analysis of Consumption Research for Industry

3.3.1 Analysis of Consumer Features in the Industry

(1) Preferred Factor for Consumer

(2) Major Purchase Place for Consumer

(3) Purchasing Ways of Consumer

(4) Consumer Anticipation

3.3.2 Analysis of Consumption Product Features in the Industry

(1) Analysis of Concentrated Brands in the Industry

(2) Analysis of Concentrated Product Price in the Industry

(3) Analysis of Concentrated Product Types in the Industry

(4) Analysis of Concentrated Product Capacity in the Industry

(5) Analysis of Concentration Comparison among Mainstream Manufacturers in the Industry

3.3.3 Analysis of Regional Features of Consumption in the Industry

(1) Overview of Rural Market Consumption Potentials

(2) Analysis of Research on Rural Market Consumption Potentials

(3) Analysis of Home Appliance Consumption and Growth in Rural Market

(4) Analysis of Consumption Features and Growth in Rural Market

Chapter 4: Analysis of Development of China Washing Machine Industry

4.1 Analysis of Development of China Washing Machine Industry

4.1.1 Development Overview of Washing Machine Industry

4.1.2 Major Development Features of Washing Machine Industry

4.1.3 Analysis of Operation of Washing Machine Industry

(1) Analysis of Operational Benefit of Washing Machine Industry

(2) Analysis of Profitability of Washing Machine Industry

(3) Analysis of Operation of Washing Machine Industry

(4) Analysis of Debt-paying Ability of Washing Machine Industry

(5) Analysis of Development Capability of Washing Machine Industry

4.2 Analysis of Economic Index of Washing Machine Industry

4.2.1 Analysis of Economic Index of Washing Machine Industry

4.2.2 Analysis of Economic Index of Enterprise in Different Size

4.2.3 Analysis of Economic Index of Enterprise in Different Economic Type

4.2.4 Analysis of Economic Index of Enterprise in Different Region

4.3 Analysis of Balance between Supply and Demand of National Washing Machine Industry

4.3.1 Analysis of Supply of National Washing Machine Industry

(1) Analysis of Total Output Value of National Washing Machine Industry

(2) Analysis of Finished Product of National Washing Machine Industry

4.3.2 Analysis of Supply of Regional Washing Machine Industry

(1) Analysis of Top 10 Regions Associated with Total Output Value

(2) Analysis of Top 10 Regional Associated with Finished Product

4.3.3 Analysis of Demand of National Washing Machine Industry

(1) Analysis of Total Output Value of National Washing Machine Industry

(2) Analysis of Finished Product of National Washing Machine Industry

4.3.4 Analysis of Demand of Regional Washing Machine Industry

(1) Analysis of Top 10 Regions Associated with Total Output Value

(2) Analysis of Top 10 Regional Associated with Finished Product

4.3.5 Analysis of Production and Marketing Ratio of National Washing Machine Industry

4.4 Analysis of Operation of Washing Machine Industry, Jan – Jun in 2012

4.4.1 Analysis of Industry Size, Jan – Jun in 2012

4.4.2 Analysis of Capital/Labor-intensity, Jan – Jun in 2012

4.4.3 Analysis of Production and Marketing of Industry, Jan – Jun in 2012

4.4.4 Analysis of Cost Structure of Industry, Jan – Jun in 2012

4.4.5 Analysis of Profit and Loss of Industry, Jan – Jun in 2012

4.5 Development Trend and Prospects Forecast for China Washing Machine Industry

4.5.1 Analysis of Development Trend for China Washing Machine Industry

4.5.2 Prospects Forecast for Developing China Washing Machine Industry

Chapter 5: Analysis of Development of Product Market in China Washing Machine Industry

5.1 Major Product Structure of Washing Machine Industry

5.1.1 Product Structure of Washing Machine Industry

5.1.2 Development Trend for Product Market in Washing Machine Industry

5.2 Analysis of Major Product Markets in the Industry

5.2.1 Analysis of Development of Pulsator Washing Machine

(1) Analysis of Production Size

(2) Analysis of Sales Volume

(3) Analysis of Brand Structure

(4) Analysis of Price Trend

(5) Analysis of Technology Development

(6) Analysis of Export Market

(7) Analysis of Market Prospects

5.2.2 Analysis of Development of Front Load Washing Machine Market

(1) Analysis of Production Size

(2) Analysis of Sales Volume

(3) Analysis of Brand Structure

(4) Analysis of Price Trend

(5) Analysis of Technology Development

(6) Analysis of Export Market

(7) Analysis of Market Prospects

5.3 Analysis of Hot Product Market in the Industry

5.3.1 Analysis of Development of Frequency Conversion Washing Machine

(1) Positioning of Frequency Conversion Washing Machine

(2) Major Brands of Frequency Conversion Washing Machine

1) Haier Frequency Conversion Washing Machine

2) Midea Frequency Conversion Washing Machine

3) Sanyo Frequency Conversion Washing Machine

4) Siemens Frequency Conversion Washing Machine

5) Panasonic Frequency Conversion Washing Machine

6) Bosch Frequency Conversion Washing Machine

(3) Frequency Conversion System for Major Brands

1) SD Series Frequency Converter System

2) D-D Series Frequency Direct Driving System

3) Dual-DD Frequency Conversion System

(4) Major Product Types of Frequency Conversion Washing Machine

(5) Major Price and Trend for Frequency Conversion Washing Machine

(6) Development Trend for Frequency Conversion Washing Machine Market

5.3.2 Analysis of Development of Internet of Things Washing Machine Market

(1) Impact of Internet of Things Market on Home Appliance Industry

(2) Policy Development of Things Washing Machine

(3) Things Washing Machine Market Status

(4) Technology Development of Things Washing Machine

(5) Brand Case of Things Washing Machine

(6) Problems in Things Washing Machine Market

Chapter 6: Analysis of Market Competition of Washing Machine Industry

6.1 Analysis of Competition of International Market in the Industry

6.1.1 Analysis of International Washing Machine Market and Competition

6.1.2 Multinational’s Investment Layout in China’s Market

(1) Siemens’ Investment Layout in China’s Market

(2) Samsung’s Investment Layout in China’s Market

(3) Panasonic’s Investment Layout in China’s Market

(4) LG’s Investment Layout in China’s Market

(5) Bosch’s Investment Layout in China’s Market

6.1.3 Analysis of Competition of Foreign Brand and Domestic Brand

6.2 Analysis of Market Competition of China Washing Machine Industry

6.2.1 Analysis of Market Size of China Washing Machine Industry

(1) Analysis of Total Sales Volume of China Washing Machine Industry

(2) Analysis of Domestic and Export Sales Volume of China Washing Machine Industry

(3) Analysis of Production and Marketing Volume of China Washing Machine Industry

6.2.2 Analysis of Concentration of China Washing Machine Industry

(1) Analysis of Market Concentration in Different Regions

(2) Analysis of Market Concentration in Different Brands

1) Brand Shares of Total Washing Machine Sales Volume

2) Brand Shares of Domestic Washing Machine Sales Volume

3) Brand Shares of Export Washing Machine Sales Volume

6.2.3 Five Force Competition Model for China Washing Machine Industry

(1) Analysis of Upstream Bargaining Power

(2) Analysis of Downstream Bargaining Power

(3) Analysis of Substitute Threats

(4) Analysis of New Entrants Threat

(5) Analysis of Competitive Landscape

6.3 Analysis of Investment, M&A and Integration in the Industry

6.3.1 Overview of Investment, M&A and Integration in the Industry

6.3.2 Features of Investment, M&A and Integration in the Industry

6.3.3 Trend for Investment, M&A and Integration in the Industry

Chapter 7: Analysis of Operation Model and Channel for Washing Machine Industry

7.1 Analysis of Operation Models for Washing Machine Industry

7.1.1 Analysis of Strategic Model for Washing Machine Enterprise

(1) Analysis of Price-driven Model

(2) Analysis of Brand-driven Model

(3) Analysis of Technology R&A and Output Model

(4) Analysis of Unique Channel-driven Model

(5) Analysis of Regional In-depth Market Model

(6) Analysis of “Versatile” Industrial Chain Model

(7) Analysis of Strategic Model Selection and Trend for Washing Machine Enterprise

7.1.2 Analysis of Marketing Models for Washing Machine Enterprise

(1) Model of Regional Distribution Property

(2) Model of Distribution Channel Rebate

(3) Model of Professional Chain Cooperation

(4) Model of Direct Marketing Chain Brand

(5) Model of Direct Sales on Internet

(6) Group Procurement/Installment Model

7.1.3 Analysis of Operation Models for Major Enterprises in the Industry

7.2 Analysis of Major Marketing Channels for Products in the Industry

7.2.1 Marketing Channel Status of Products in the Industry

(1) Home Appliance Chain Channel

1) Analysis of Life Cycle of Home Appliance Chain

2) Analysis of Market Share of Home Appliance Chain

3) Analysis Outlet Quantity of Home Appliance Chain

4) Analysis of Competitive Landscape of Home Appliance Chain

5) Analysis of Advantages and disadvantages of Home Appliance Chain

6) Analysis of Development Trend for Home Appliance Channel

(2) Department Store Channel

1) Analysis of Market Share of Department Store Industry

2) Analysis of Competitive Landscape of Department Store Industry

3) Analysis of Advantages and Disadvantages of Department Store Channel

4) Analysis of Development Trend for Department Store

(3) Supermarket Channel

1) Analysis of Market Share of Supermarket Industry

2) Analysis of Competitive Landscape of Supermarket Industry

3) Analysis of Advantages and Disadvantages of Supermarket Channel

4) Analysis of Development Trend for Supermarket

(4) Brand Regular Chain Channel

1) Analysis of Development of Brand Regular Chain Market

2) Analysis of Advantages and Disadvantages of Brand Regular Chain

3) Analysis of Development Trend for Brand Regular Chain

(5) Online Shopping Channel

1) Analysis of Market Share of Online Shopping Industry

2) Analysis of Competitive Landscape of Online Shopping Industry

3) Analysis of Advantages and Disadvantages of Online Shopping Channel

4) Analysis of Development Trend for Online Shopping Channel

7.2.2 Analysis of Channel Construction and Development in the Third and Forth-tiers Cities

(1) Selections of National Home Appliance Chain and Regional Home Appliance Chain Made

(2) Analysis of Layout and Development of Regular Chain Channel in the Third and Forth-tiers Cities

Reporting core values

The most distinctive characteristics of this report is forward-looking and timeliness. Based on future development tracks and years’ practice experience of washing machine industry, we conduct prudent analysis and forecast for washing machine industry’s future development trend. This report helps washing machine manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry.

Main Contents of report

In such an oversupply demand-driven economic age, a key success for a company is to tightly lock and capture the demand when it has not formed yet, since those successful companies always devote their lives to search for current demand, potential demand and new demand in the industry!

With the growing competition in washing machine industry, acquisition and capital operation among large enterprises become more and more frequent. The domestic excellent washing machine manufacturing enterprises pay more attention to the industry market research, especially to the in-depth researches on the industry development environment and customer demand trend changes. Because of this, a large number of excellent machine washing brands rise up rapidly, and gradually become leading corporations in washing machine industry!

With Forward’s first hand long-term tracking and collecting market data of washing machine industry, we roundly and accurately analyze the industry structure system for you from the view of mastering the whole industry. This report mainly focuses on analyzing the features and industry chain of washing machine industry; the consumption market environment for washing machine industry; the development status of washing machine industry; the product market features of washing machine industry; the operation models for washing machine industry; the key regions in washing machine industry; the import and export of washing machine industry, and the operation of leading enterprises in washing machine industry. Meanwhile, with comprehensive and specific first-hand market data over nearly past 5 years, Forward helps you to grasp the market and development trends of washing machine industry, so as to win advantages from competition!

The most distinctive characteristics of this report is forward-looking and timeliness. Based on future development tracks and years’ practice experience of washing machine industry, we conduct prudent analysis and forecast for washing machine industry’s future development trend. This report helps washing machine manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises to precisely grasp current latest developments of the industry. This is not only the first report on discussing the upstream and downstream industrial chains of washing machine industry, but also an important and weighty research report on comprehensively and systematically analyzing key enterprises in the industry.

This report will help washing machine manufacturing enterprises, R&D institutions, marketing enterprises and investment enterprises precisely grasp the latest development trend, and find the blank, opportunity, growth, profit spots and others in the market of industry in advance, and grasp the market demand and trends that has not been found in the perspective of forward-looking. It also helps form a sustainable development advantage, effectively avoid investment risks in the industry, effectively consolidate or extend according strategic target markets, and firmly hold the initiative right to compete.

Here, we would like to express our sincere gratitude to Ministry of State Information Center, Bureau of Statistics of China, China Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council and Beijing Essence Forward Research Center, for their great support when we conduct this report!

Notice: All the market data, especially corporations’ ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!

Special tips: Ignoring some subtle hints in the violent change of external environment, and failure of updating strategic decisions timely will finally lead to the loss of competitive advantage. A true successful company will make scientific researches on external environment consciously or unconsciously, so as to formulate a key scientific operating strategy!

Best wishes for every enterprise with a big dream that can draw up a high-quality operating decision, to effectively avoid the risks and continuously gain the success.

Qianzhan Business Information Co., Ltd. Industry Research Center
Research Team of Washing Machine Industry

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