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China TV Station Report (2016-2021), Operation and Development Strategic Planning

Last Update:2016-09-24

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Preface

Table of Content

In a demand-driven economy, the key to success is that the enterprise can firmly lock and capture it in when the demand has not yet been formed. Successful companies will often devote a lifetime of effort and resources to search the current industry demands, potential demands and new demands!

While the rapid development of domestic provincial TV stations and competition in TV station industry is growing, the integration and acquisitions of large TV stations and capital operation are becoming more frequent, and more emphasis is focused on market research for excellent domestic TV stations, especially on the industrial development environment and in-depth study of the customer demands. Because of this, a large number of outstanding domestic TV station brands have risen rapidly, becoming leaders in TV station industry!

This report is based on long-term market tracking information by Forward Intelligence on TV station industry. It analyses comprehensively and accurately the structure system from the overall height of the industry for you. This report mainly analyzes development background of TV station industry; development of related industries of television station operation; overall operation of TV stations; competition pattern of TV stations; development of television media in key areas.Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and development trends of TV station industry.

The greatest feature of this report is forward-looking and timeliness. Based on the development path and years of practical experience, it makes careful analysis and prediction of the future development trends of TV station industry. It is a rare quality for various TV stations to accurately understand the latest developments of the industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry's first on comprehensive and systematic analysis of the overall operation of TV stations and in key regions.

This report will help various TV stations accurately understand the latest developments of the industry and early detect blank points of industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of the industry and become a good advantage for sustainable development, effectively avoid the investment risks from the industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported strongly by State Administration of Radio, Film and Television, the General Administration of Press and Publication,the National Economic Information Center, the National Bureau of Statistics, the National Bureau of Customs, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data. It is for business reference purposes only. We hope corporate advertising clients do not use for advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business will not bear!

Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Qianzhan Industry Research Institute

TV Station Research Group

Chapter 1: Analysis of background of development of China’s television station

1.1 analysis of definition and industry chain of television station

1.2 analysis of external environment of operation of TV station

1.2.1 policy environment

(1) summary of related policies of the industry

(2) impact of " separation of production from broadcasting "

(3) impact of " cutback on TV entertainment " " cutback on TV advertising"

1.2.2 economic environment

(1) association of economy with TV ads

(2) impact of urbanization

1.2.3 social environment

(1) analysis of structural features of population

(2) people's cultural consumption

(3) features of ratings of TV audiences

1.2.4 technological environment

(1) impact of development of network technology

(2) impact of development of communication technology

(3) impact of development of digital technology

(4) impact of development of " integration of three networks "

1.3 comparison of characteristics of operation of Chinese and foreign TV industry

1.3.1 characteristics of operation of foreign TV industry

(1) market competition and monopoly operation

(2) multi-element integration and scale operation

(3) multinational development and global operation

(4) legal management and free operation

1.3.2 characteristics of operation of Chinese TV industry

(1) dual properties and limited operation

(2) advertising-based and diversified operation

(3) integration of industries and local operation

(4) legal imperfect and disorderly operation

Chapter 2: Analysis of operation of Chinese TV related industries

2.1 analysis of operation of the advertising industry

2.1.1 analysis of market scale of advertising industry

2.1.2 pattern of different media of advertising industry

2.1.3 analysis of pattern of release of advertising industry

2.1.4 analysis of development trends of advertising industry

2.2 analysis of operation of TV series industry

2.2.1 analysis of production capability of TV series

2.2.2 analysis of imports of TV series

2.2.3 pattern of TV series production industry

2.2.4 main problems of TV series industry

2.2.5 development trends of TV series industry

2.3 analysis of operation of the film industry

2.3.1 analysis of production capability of film

2.3.2 analysis of imports of film

2.3.3 operation of film industry

2.3.4 competition pattern of film industry

2.3.5 development trends of film industry

2.4 analysis of development of online video industry

2.4.1 status quo of development of online video industry

2.4.2 scale of online video advertising market

2.4.3 development trends of online video advertising

2.5 analysis of development of traditional media

2.5.1 analysis of development of periodical industry

(1) status quo of development of periodical industry

(2) analysis of development of periodical advertising market

(3) analysis of development trends of periodical advertising

2.5.2 analysis of development of newspaper industry

(1) status quo of development of newspaper industry

(2) analysis of development of newspaper advertising market

(3) analysis of development trends of newspaper advertising

2.5.3 analysis of development of radio industry

(1) status quo of development of radio industry

(2) analysis of development of radio advertising market

(3) analysis of development trends of radio advertising

Chapter 3: Analysis of operation of Chinese television station in 2012-2013

3.1 analysis of status quo of development of television station

3.1.1 review of development of television station

3.1.2 trends of changes of quantity of television station

3.1.3 trends of changes of quantity of TV channels

3.2 development foundation of TV industry in 2012-2013

3.2.1 quantity of television transmit stations

3.2.2 quantity of cable subscribers

3.2.3 quantity of digital TV subscribers

3.2.4 quantity of digital pay-TV subscribers

3.2.5 consolidated TV coverage

3.3 analysis of production and broadcasting of TV programs in 2012-2013

3.3.1 analysis of production of TV programs

3.3.2 analysis of broadcasting of TV programs

3.3.3 analysis of coverage of TV programs

3.4 analysis of ratings of television stations in 2012-2013

3.4.1 changes of ratings of television stations

3.4.2 audience characteristics of ratings of television stations

3.4.3 time distribution of ratings of television stations

3.4.4 daily and weekly distribution of ratings of television stations

3.4.5 period distribution of ratings of television stations

3.5 analysis of income creation of television stations in 2012-2013

3.5.1 analysis of TV profit model

3.5.2 analysis of scale of income creation of television stations

3.5.3 analysis of development of TV advertising market

(1) analysis of duration of TV advertising

(2) changes of release volume of TV advertising

(3) regional pattern of TV advertising

(4) industry distribution of TV advertising

(5) forecast of development of TV advertising

Chapter 4: Analysis of competition pattern of Chinese television station in 2012-2013

4.1 analysis of competition model of five forces of television station

4.1.1 bargaining power of upstream suppliers

4.1.2 bargaining power of downstream customers

4.1.3 threat of potential entrants of the industry

4.1.4 threat of alternatives and services of the industry

4.1.5 competition within the industry

4.2 analysis of competitive advantages and disadvantages of channels at all levels

4.2.1 analysis of competitive advantages and disadvantages of CCTV

4.2.2 analysis of competitive advantages and disadvantages of provincial satellite stations

4.2.3 analysis of competitive advantages and disadvantages of provincial terrestrial channels

4.2.4 analysis of competitive advantages and disadvantages of city channels

4.3 analysis of pattern of ratings of channels at all levels

4.3.1 the overall pattern of ratings of channels at all levels

4.3.2 period performance of ratings of channels at all levels

4.3.3 characteristics of period competitiveness of channels at all levels

4.3.4 competitive performance in different groups of audience of channels at all levels

(1) market share in different gender of audience

(2) market share in different age group of audience

(3) market share in different education background of audience

4.3.5 differences in channel competitiveness within the channel group at all levels

4.3.6 ratings of major programs of channels at all levels

(1) market share of various programs of various channels

(2) ratings of major programs of channels at all levels

4.4 analysis of income pattern of channels at all levels

4.4.1 channel pattern of TV advertising

4.4.2 TV advertising rankings

4.4.3 revenue from advertising of channels at all levels

(1) analysis of revenue from advertising of CCTV

(2) revenue from advertising of provincial satellite stations

(3) revenue from advertising of provincial terrestrial channels

(4) revenue from advertising of city channels

Chapter 5: Analysis of operation of various programs of Chinese television station in 2012-2013

5.1 analysis of market pattern of TV program in 2012-2013

5.1.1 analysis of ratings pattern of various programs

5.1.2 analysis of ratings pattern of various programs of CCTV

5.1.3 analysis of ratings pattern of various programs of provincial satellite TV

5.2 analysis of operation of TV series in 2012-2013

5.2.1 broadcast and total ratings of TV series

5.2.2 analysis of themes and ratings of TV series

(1) proportion of various themes of TV series

(2) distribution of themes of top ratings of TV series

5.2.3 analysis of hot TV series

5.2.4 characteristics of competition of TV series market

(1) degree of concentration of resources of good TV series

(2) market structure of exclusive TV series in provincial TVs

(3) analysis of market structure of premiere TV series in satellite TVs

5.2.5 analysis of broadcast and ratings of imported TV series

5.3 analysis of operation of variety entertainment in 2012-2013

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