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Report of Planning & Construction of China's Chateau and Investment Prospects of Chateau at Home and Abroad（2016-2021）

Last Update:2016-09-27

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Preface

Table of Content

It is predicted with the growth of domestic grape wine output, the rate of China's grape wine imports will slow; China will surpass Australia and Chile to become the sixth largest grape wine producing country in 2016. By then, China will overtake the UK to become the world 's second-largest consumer of grape wine and consumption volume is expected to reach 250 million boxes and consumption amount is expected to reach to $ 16.7 billion while consumption volume in America will be 350 million boxes.

Globally, in 2016, global consumption volume of grape wine is expected to grow by 5.3% compared with 2012 to 28.7 million boxes while global grape wine output will be down 2 %. The rapid development of the domestic grape wine industry will lead to the transition of grape wine products to be fine to respond to competitive globalized grape wine market.

In addition, "Development plan of China's grape wine industry during the twelfth five year period" proposed goals of industrial chain integration: in accordance with the idea of “from farm to dining table" to build” the whole industry chain of grape wine industry ." For the grape wine industry, to build the whole industry chain of the grape wine industry will need to be completed within a chateau.

With the growing competition in the grape wine industry, excellent domestic grape wine enterprises pay more and more attention on construction of domestic chateaus and investment of overseas chateaus, which requires companies to do market research on market environment of chateau construction and demand trends to develop appropriate strategic planning. Because of this, a large number of outstanding domestic grape wine enterprises have risen rapidly, becoming leaders in the industry!

This report is based on long-term market tracking information by Forward Intelligence on chateau. This report starts from the current market environment of chateau construction with grape wine market demand as the basis. It does detailed analysis of the scale and pace of development and operation of current China's chateau construction; foreign chateau construction and operation experience; modern chateau planning and architectural design; investment potential of subdivided areas of chateau; feasibility of construction of large chateaus in key grape wine producing areas; operation of domestic benchmark chateaus; forecast of chateau construction and foreign investment prospects. Meanwhile, based on first-hand market data of the whole industry in the past few years, it can allow you to fully and accurately grasp market trends and development trends of the whole industry.

This report will help grape wine enterprises, chateau development organizations and investment companies accurately understand the latest developments of the industry and early detect blank points of industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market needs and trends of the industry and become a good advantage for sustainable development, effectively avoid the investment risks from the industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

Chapter 1: Analysis of background of development of chateau construction market

1.1 overview of chateau construction industry

1.1.1 related definitions of chateau

1.1.2 analysis of main functions of chateau

1.1.3 analysis of main body of investment of chateau

1.1.4 analysis of configuration of function area of chateau

1.2 analysis of entry barriers of chateau construction industry

1.2.1 barrier of scale of investment funds of chateau construction

1.2.2 barrier of technical specification of chateau construction

1.3 analysis of policy environment of chateau construction

1.3.1 analysis of land policy of chateau construction

1.3.2 tariff policy of grape wine

1.3.3 analysis of related policies of industry structure adjustment

1.3.4 " Twelfth- five year" development plan of brewing industry

1.4 analysis of consumption environment of grape wine

1.4.1 relationships between grape wine sales and residents' income

1.4.2 analysis of characteristics of consumer groups of grape wine

(1) analysis of characteristics of consumer groups of grape wine

(2) analysis of consumer behavior of grape wine

Chapter 2: Analysis of foreign famous chateau construction and development trajectory

2.1 analysis of overseas chateau investment environment

2.1.1 analysis of investment policy of chateau in key countries

2.1.2 analysis of investment economic environment of chateau in key countries

2.1.3 analysis of exchange rates of key investment target countries

2.1.4 forecast of scale of the global grape wine market

(1) forecast of global grape wine output

(2) forecast of global grape wine sales

2.2 development of overseas famous chateaux

2.2.1 distribution of overseas famous chateaux

2.2.2 production model of overseas famous chateaux

2.2.3 purchase price trend of overseas chateaux

2.3 analysis of development of chateaux in France

2.3.1 analysis of distribution of grape wine producing areas in France

2.3.2 grading division of chateaux in France

2.3.3 analysis of experience of chateau operation in France

(1) analysis of experience of operation of Chateau Lafite

(2) analysis of experience of operation of Chateau Mouton

(3) analysis of experience of operation of Chateau Latour

(4) analysis of experience of operation of Chateau Margaux

(5) analysis of experience of operation of Chateau Haut Brion

2.3.4 marketing strategy of Bordeaux Grand Cru

2.3.5 reference of experience of development model of chateaux in France

2.4 analysis of development of chateaux in other countries

2.4.1 analysis of development of chateaux in America

(1) characteristics of operation of famous chateaux in America

(2) development experience of famous chateaux in America

2.4.2 analysis of development of chateaux in Australia

(1) characteristics of operation of famous chateaux in Australia

(2) development experience of famous chateaux in Australia

2.4.3 analysis of development of chateaux in Italy

(1) characteristics of operation of famous chateaux in Italy

(2) development experience of famous chateaux in Italy

2.5 analysis of investment layout of foreign chateaux in China

2.5.1 analysis of foreign merchants' layout in China's chateau market

2.5.2 analysis of method of investment layout of foreign chateaux in China

Chapter 3: Analysis of development environment and trends of China's grape wine industry

3.1 analysis of operation of grape wine industry

3.1.1 analysis of operation benefit of grape wine industry

3.1.2 analysis of profitability capability of grape wine industry

3.1.3 analysis of operation capability of grape wine industry

3.1.4 analysis of solvency capability of grape wine industry

3.1.5 analysis of development capability of grape wine industry

3.2 analysis of supply and demand balance of grape wine industry

3.2.1 analysis of supply of the national grape wine industry

3.2.2 analysis of supply of grape wine industry in various regions

3.2.3 analysis of demand of the national grape wine industry

3.2.4 analysis of demand of grape wine industry in various regions

3.2.5 analysis of the top 10 regions ranking in sales revenue

3.2.6 analysis of sales-output ratio of the national grape wine industry

3.3 analysis of import and export of grape wine industry

3.3.1 analysis of import of grape wine industry

3.3.2 analysis of export of grape wine industry

3.3.3 forecast of import and export of grape wine industry

3.4 analysis of other investment index of grape wine industry

3.4.1 analysis of price trend of grape wine industry

3.4.2 analysis of distribution costs of grape wine industry

3.4.3 analysis of risks of investment of grape wine industry

Chapter 4: Analysis of status quo of China's chateau investment and construction and services

4.1 analysis of development pattern of chateau

4.1.1 analysis of development model of chateau

4.1.2 analysis of profitable way of chateau

(1) grape wine sales

(2) chateau tourism

4.1.3 analysis of marketing model of chateau

4.2 analysis of basic situation of chateau construction

4.2.1 analysis of development trajectory of domestic chateaux

4.2.2 analysis of development scale of domestic chateaux

4.2.3 analysis of distribution of domestic chateaux

4.2.4 analysis of domestic chateau construction project

4.3 analysis of cost of chateau construction and operation

4.3.1 structure of cost of chateau construction and operation

4.3.2 analysis of cost during chateau construction

4.3.3 analysis of cost during chateau operation

4.3.4 analysis of cost during grape wine production process

4.4 analysis of domestic enterprises' overseas M & A chateau market

4.4.1 analysis of scale of enterprises' overseas investment and mergers

4.4.2 analysis of risks of enterprises' overseas investment and mergers

4.4.3 analysis of effectiveness of enterprises' overseas investment and mergers

4.4.4 analysis of key enterprises' overseas acquisition projects

4.4.5 forecast of enterprises' overseas acquisition plans

4.4.6 forecast of trends of enterprises' overseas investment and mergers

4.5 analysis of chateau construction service intermediary market

4.5.1 analysis of chateau design market

4.5.2 analysis of chateau estate planning market

4.5.3 analysis of vineyard planning market

4.5.4 analysis of chateau tourism development market

4.5.5 analysis of chateau professional research market

Chapter 5: Analysis of planning layout and architectural design of modern chateaux

5.1 analysis of site selection of planning of modern chateau construction

5.1.1 analysis of geographical location of chateau

(1) tourism resort chateau

(2) production and processing-type chateau

5.1.2 analysis of site selection of chateau in urban area

(1) influencing factors

(2) mode of site selection of modern chateau

5.2 analysis of overall planning and layout of modern chateau

5.2.1 land layout of modern chateau construction

(1) construction venue and layout principles

(2) vertical design of modern chateau

5.2.2 analysis of site design of modern chateau

(1) selection of venue entrance location and form

(2) chateau road traffic design

(3) chateau parking lot design

(4) principles for landscape configuration within the base

5.3 analysis of monomer design of modern chateau building

5.3.1 analysis of types of modern chateau building space

5.3.2 analysis of layout of modern chateau building space

(1) centralized layout

(2) independent layout

(3) radiation layout

(4) hybrid layout

5.3.3 analysis of appearance design of modern chateau building

(1) influencing factors of appearance design

(2) analysis of appearance design cases

(3) style positioning of modern chateau

5.3.4 profile and streamlined design of modern chateau

5.3.5 main functions and space design of modern chateau

(1) analysis of design of chateau visitor center

(2) analysis of design of wine museum space

(3) analysis of design of cellar space

(4) analysis of design of chateau tasting space

(5) analysis of design of chateau meeting space

(6) analysis of design of chateau image logo and advertising

5.4 case of construction of Golden Pebble Winery in Golden Pebble Beach in Dalian

5.4.1 overview of Golden Pebble Winery project

5.4.2 principles for overall planning of Golden Pebble Winery project

5.4.3 process of planning and design of Golden Pebble Winery

Chapter 6: Analysis of market potential of investment areas of China's chateaux

6.1 investment potential of grape wine growing market

6.1.1 analysis of scale of grape wine growing

6.1.2 analysis of technology of grape wine growing

6.1.3 analysis of risk of grape wine growing

6.1.4 profitability capability of grape wine growing market

6.1.5 analysis of competition of grape wine growing market

6.1.6 forecast of grape wine growing market

6.2 investment potential of chateau brewing market

6.2.1 analysis of chateau grape wine market

(1) analysis of operation of grape wine in chateaux

(2) analysis of supply and demand balance of grape wine in chateaux

(3) analysis of price trend of grape wine in chateaux

(4) analysis of its competition with other brewed liquors

6.2.2 analysis of marketing channels of grape wine in chateaux

(1) group procurement

(2) personal consumption

(3) direct marketing

(4) regional agent

6.2.3 analysis of development trends of chateau grape wine market

(1) development trends of competitive landscape of grape wine in chateaux

(2) import structure trends of grape wine in chateaux

(3) forecast of profitability capability of grape wine in chateaux

6.3 investment potential of chateau sightseeing market

6.3.1 analysis of profit points of chateau sightseeing market

6.3.2 analysis of scale of chateau sightseeing market

6.3.3 investment barriers of chateau sightseeing market

6.3.4 risks of investment of chateau sightseeing market

6.3.5 forecast of chateau sightseeing market

6.4 investment potential of chateau vacation market

6.4.1 analysis of profit points of chateau vacation market

6.4.2 analysis of scale of chateau vacation market

6.4.3 investment barriers of chateau vacation market

6.4.4 risks of investment of chateau vacation market

6.4.5 forecast of chateau vacation market

Chapter 7: Analysis of chateau construction in China's key grape wine areas

7.1 forecast of chateau investment in Inner Mongolia

7.1.1 analysis of chateau construction and planning in Inner Mongolia

7.1.2 analysis of grape wine industry chain in Inner Mongolia

(1) analysis of grape growing in Inner Mongolia

(2) analysis of production and sales capabilities of grape wine in Inner Mongolia

(3) analysis of status quo of chateau tourism in Inner Mongolia

7.1.3 progress of chateau project construction in Inner Mongolia

7.1.4 analysis of key grape wine producing areas in Inner Mongolia

7.1.5 analysis of risk of chateau investment in Inner Mongolia

7.1.6 forecast of chateau investment in Inner Mongolia

7.2 forecast of chateau investment in Hebei

7.2.1 analysis of chateau construction and planning in Hebei

7.2.2 analysis of grape wine industry chain in Hebei

(1) analysis of grape growing in Hebei

(2) analysis of production and sales capabilities of grape wine in Hebei

(3) analysis of status quo of chateau tourism in Hebei

7.2.3 progress of chateau project construction in Hebei

7.2.4 analysis of key grape wine producing areas in Hebei

7.2.5 analysis of risk of chateau investment in Hebei

7.2.6 forecast of chateau investment in Hebei

7.3 forecast of chateau investment in Gansu

7.3.1 analysis of chateau construction and planning in Gansu

7.3.2 analysis of grape wine industry chain in Gansu

(1) analysis of grape growing in Gansu

(2) analysis of production and sales capabilities of grape wine in Gansu

(3) analysis of status quo of chateau tourism in Gansu

7.3.3 progress of chateau project construction in Gansu

7.3.4 analysis of key grape wine producing areas in Gansu

7.3.5 analysis of risk of chateau investment in Gansu

7.3.6 forecast of chateau investment in Gansu

7.4 forecast of chateau investment in Shandong

7.4.1 analysis of chateau construction and planning in Shandong

7.4.2 analysis of grape wine industry chain in Shandong

(1) analysis of grape growing in Shandong

(2) analysis of production and sales capabilities of grape wine in Shandong

(3) analysis of status quo of chateau tourism in Shandong

7.4.3 progress of chateau project construction in Shandong

7.4.4 analysis of key grape wine producing areas in Shandong

7.4.5 analysis of risk of chateau investment in Shandong

7.4.6 forecast of chateau investment in Shandong

7.5 forecast of chateau investment in Yunnan

7.5.1 analysis of chateau construction and planning in Yunnan

7.5.2 analysis of grape wine industry chain in Yunnan

(1) analysis of grape growing in Yunnan

(2) analysis of production and sales capabilities of grape wine in Yunnan

(3) analysis of status quo of chateau tourism in Yunnan

7.5.3 progress of chateau project construction in Yunnan

7.5.4 analysis of key grape wine producing areas in Yunnan

7.5.5 analysis of risk of chateau investment in Yunnan

7.5.6 forecast of chateau investment in Yunnan

7.6 forecast of chateau investment in Shanxi

7.6.1 analysis of chateau construction and planning in Shanxi

7.6.2 analysis of grape wine industry chain in Shanxi

(1) analysis of grape growing in Shanxi

(2) analysis of production and sales capabilities of grape wine in Shanxi

(3) analysis of status quo of chateau tourism in Shanxi

7.6.3 progress of chateau project construction in Shanxi

7.6.4 analysis of key grape wine producing areas in Shanxi

7.6.5 analysis of risk of chateau investment in Shanxi

7.6.6 forecast of chateau investment in Shanxi

7.7 forecast of chateau investment in Tianjin

7.7.1 analysis of chateau construction and planning in Tianjin

7.7.2 analysis of grape wine industry chain in Tianjin

(1) analysis of grape growing in Tianjin

(2) analysis of production and sales capabilities of grape wine in Tianjin

(3) analysis of status quo of chateau tourism in Tianjin

7.7.3 progress of chateau project construction in Tianjin

7.7.4 analysis of key grape wine producing areas in Tianjin

7.7.5 analysis of risk of chateau investment in Tianjin

7.7.6 forecast of chateau investment in Tianjin

7.8 forecast of chateau investment in Xingjiang

7.8.1 analysis of chateau construction and planning in Xingjiang

7.8.2 analysis of grape wine industry chain in Xingjiang

(1) analysis of grape growing in Xingjiang

(2) analysis of production and sales capabilities of grape wine in Xingjiang

(3) analysis of status quo of chateau tourism in Xingjiang

7.8.3 progress of chateau project construction in Xingjiang

7.8.4 analysis of key grape wine producing areas in Xingjiang

7.8.5 analysis of risk of chateau investment in Xingjiang

7.8.6 forecast of chateau investment in Xingjiang

7.9 forecast of chateau investment in Ningxia

7.9.1 analysis of chateau construction and planning in Ningxia

7.9.2 analysis of grape wine industry chain in Ningxia

(1) analysis of grape growing in Ningxia

(2) analysis of production and sales capabilities of grape wine in Ningxia

(3) analysis of status quo of chateau tourism in Ningxia

7.9.3 progress of chateau project construction in Ningxia

7.9.4 analysis of key grape wine producing areas in Ningxia

7.9.5 analysis of risk of chateau investment in Ningxia

7.9.6 forecast of chateau investment in Ningxia

7.10 forecast of chateau investment in Henan

7.10.1 analysis of chateau construction and planning in Henan

7.10.2 analysis of grape wine industry chain in Henan

(1) analysis of grape growing in Henan

(2) analysis of production and sales capabilities of grape wine in Henan

(3) analysis of status quo of chateau tourism in Henan

7.10.3 progress of chateau project construction in Henan

7.10.4 analysis of key grape wine producing areas in Henan

7.10.5 analysis of risk of chateau investment in Henan

7.10.6 forecast of chateau investment in Henan

7.11 forecast of chateau investment in Northeast

7.11.1 analysis of planning of chateau construction in Northeast

7.11.2 analysis of grape wine industry chain in Northeast

(1) analysis of grape growing in Northeast

(2) analysis of production and sales capabilities of grape wine in Northeast

(3) analysis of status quo of chateau tourism in Northeast

7.11.3 progress of chateau project construction in Northeast

7.11.4 analysis of key grape wine producing areas in Northeast

7.11.5 analysis of risk of chateau investment in Northeast

7.11.6 forecast of chateau investment in Northeast

Chapter 8: Analysis of operation of domestic chateau examples

8.1 Rongchen Chateau

8.1.1 analysis of development scale of the chateau

(1) analysis of scale of chateau investment and construction

(2) analysis of output scale of the chateau

8.1.2 analysis of main body of development of the chateau

8.1.3 analysis of management model of the chateau

8.1.4 analysis of planning and layout of the chateau

8.1.5 analysis of brewing process of the chateau

8.1.6 analysis of product structure of the chateau

8.1.7 analysis of marketing channels of the chateau

8.1.8 analysis of advantages and disadvantages of development of the chateau

8.2 Zhangyu Cavesmaitre Chateau

8.2.1 analysis of development scale of the chateau

(1) analysis of scale of chateau investment and construction

(2) analysis of output scale of the chateau

8.2.2 analysis of main body of development of the chateau

8.2.3 analysis of management model of the chateau

8.2.4 analysis of planning and layout of the chateau

8.2.5 analysis of brewing process of the chateau

8.2.6 analysis of product structure of the chateau

8.2.7 analysis of marketing channels of the chateau

8.2.8 analysis of advantages and disadvantages of development of the chateau

8.3 Yantai 9Winetour Chateau

8.3.1 analysis of development scale of the chateau

(1) analysis of scale of chateau investment and construction

(2) analysis of output scale of the chateau

8.3.2 analysis of main body of development of the chateau

8.3.3 analysis of management model of the chateau

8.3.4 analysis of planning and layout of the chateau

8.3.5 analysis of brewing process of the chateau

8.3.6 analysis of product structure of the chateau

8.3.7 analysis of marketing channels of the chateau

8.3.8 analysis of advantages and disadvantages of development of the chateau

8.4 Easdun Chateau

8.4.1 analysis of development scale of the chateau

(1) analysis of scale of chateau investment and construction

(2) analysis of output scale of the chateau

8.4.2 analysis of main body of development of the chateau

8.4.3 analysis of management model of the chateau

8.4.4 analysis of planning and layout of the chateau

8.4.5 analysis of brewing process of the chateau

8.4.6 analysis of product structure of the chateau

8.4.7 analysis of marketing channels of the chateau

8.4.8 analysis of advantages and disadvantages of development of the chateau

8.5 Nava Chateau

8.5.1 analysis of development scale of the chateau

(1) analysis of scale of chateau investment and construction

(2) analysis of output scale of the chateau

8.5.2 analysis of main body of development of the chateau

8.5.3 analysis of management model of the chateau

8.5.4 analysis of planning and layout of the chateau

8.5.5 analysis of brewing process of the chateau

8.5.6 analysis of product structure of the chateau

8.5.7 analysis of marketing channels of the chateau

8.5.8 analysis of advantages and disadvantages of development of the chateau

there are another 21 enterprises

Chapter 9: Development trends and investment strategic planning of China's chateau construction

9.1 analysis of trends of chateau construction

9.1.1 cluster trend

9.1.2 diversification trend

9.1.3 personalized trend

9.2 risk prevention and development proposals for domestic chateau construction

9.2.1 analysis of risk distribution of chateau construction

9.2.2 recommendations for domestic chateau construction and operation

(1) suggestions for risk aversion of chateau construction

(2) proposals for innovative development of domestic chateaux

1) technology innovation

2) concept innovation

3) operation innovation

4) cultural innovation

(3) 4P marketing strategy of chateau tourism

1) product portfolio

2) price attraction

3) diversification channel

4) product promotion

(4) analysis of China's chateau characteristic development path

1) SWOT analysis of China's chateau construction

2) proposals for China's chateau characteristic development path

9.3 risks of investment of foreign chateaux and suggestions

9.3.1 risks of investment in key foreign countries and suggestions

(1) risks of investment of chateaux in France and suggestions

(2) risks of investment of chateaux in America and suggestions

(3) risks of investment of chateaux in Australia and suggestions

(4) risks of investment of chateaux in Italy and suggestions

(5) risks of investment of chateaux in New Zealand and suggestions

(6) risks of investment of chateaux in Spain and suggestions

9.3.2 proposals for merger and integration of foreign chateaux

9.3.3 recommendations for subsequent maintenance of foreign chateaux

9.4 forecast of chateau construction

9.4.1 forecast of scale of chateau grape wine market

9.4.2 forecast of market gap of chateau construction

9.4.3 forecast of scale of chateau construction in key provinces and cities

9.4.4 forecast of overseas M & A of chateau

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