» (Total of 3 research reports)
Proportion of TV shopping sales revenue to total social retail sales is 8%-12% in the TV-shopping well developed countries like America and Korea. However the proportion in China is less than 1%. And TV shopping is different from area to area in China. In Taiwan more than 4% televiewers will spend 3 hours or more in watching TV shopping program while the overall mainl...
With decades of development history, outdoor advertising has become the advertising model of rich media types, abundant expressions and fast development. The fully exploited TV and newspaper advertising resources in current years drive more attention to outdoor advertising due to its development quality and quantity. There is a leaping growth for China outdoor adverti...
Since the founding of PRC, China has been restricted by highly centralized planned economy, and China’s economy has developed slowly for a long time. With the development of reform and opening up policies and Chinese characteristic market economy, the operation size of advertising industry has gained 4 digital growth, ranging from 10 million Yuan in the initial ...
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