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China Cosmeceutical Industry Report (2016-2021), Brand Competition and Investment Opportunities

China Cosmeceutical Industry Report (2016-2021), Brand Competition and Investment Opportunities

China Cosmeceutical Industry Report (2016-2021), Brand Competition and Investment Opportunities

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  • Table of Contents

  • Content Summary

China Cosmeceutical Industry Report (2016-2021), Brand Competition and Investment Opportunities

Chapter 1: Background of China’s cosmeceutical industry development

1.1 definition and classification of the industry

1.1.1 definition of the industry

1.1.2 classification of products of the industry

1.1.3 differences of cosmeceutical and ordinary cosmetics and pharmaceutical products

(1) difference between cosmeceutical and ordinary cosmetics

(2) difference between cosmeceutical and pharmaceutical products

1.2 analysis of economic environment of the industry

1.2.1 analysis of the domestic macroeconomic environment

(1) domestic macroeconomic status quo

1) GDP

2) CPI

3) urban and rural residents' income

4) the total retail sales of social consumer goods

5) cosmetics retail price index

(2) domestic macroeconomic outlook

1.2.2 the impact of macroeconomic environment on related industries

(1) the impact of macro economy on the upstream industry

(2) the impact of macro economy on cosmeceutical industry

1.3 analysis of policy environment of the industry

1.3.1 analysis of related policies of the industry

1.3.2 policy planning for the industry’s development

1.4 analysis of consumer environment of the industry

1.4.1 factors affecting residents’ consumption

1.4.2 analysis of residents’ consumption confidence

1.4.3 features of residents’ consumption structure and evolution

1.4.4 analysis of characteristics of residents’ consumption behavior

1.5 analysis of trade environment of the industry

1.5.1 development status quo of trade environment of the industry

1.5.2 development trends of trade environmental of the industry

Chapter 2: Analysis of China cosmeceutical industry chain

2.1 analysis of upstream of cosmeceutical industry chain

2.1.1 analysis of raw material market

(1) raw material of natural oil

(2) raw material of synthetic grease

(3) raw material of silty

(4) raw material of glial

(5) other raw materials

2.1.2 analysis of cosmetic packaging industry

(1) market supply and demand of the industry

(2) analysis of product material of the industry

(3) analysis of product style of the industry

2.1.3 analysis of the labor market

(1) analysis of Chinese population structure

(2) analysis of Chinese labor supply and demand

(3) analysis of Chinese labor price

2.1.4 analysis of relation of supplier market and the industry

2.2 analysis of downstream of cosmeceutical industry chain

2.2.1 consumer demand for cosmeceutical market

2.2.2 analysis of consumer behavior of cosmeceutical market

(1) analysis of consumer population

(2) analysis of product structure

2.2.3 analysis of consumer psychology of cosmeceutical market

2.2.4 research on cosmeceutical consumer

(1) analysis of consumer awareness of cosmeceutical

1) consumer awareness of cosmeceutical

2) consumer awareness of brand

(2) analysis of consumer behavior

1) motives for buying

2) considerations for buying

3) consumer purchase channels

4) ways of consumers’ knowing new products

Chapter 3: Analysis of cosmeceutical industry development and competition situation

3.1 analysis of the development of international cosmeceutical industry

3.1.1 analysis of scale of the international cosmeceutical market

3.1.2 analysis of the development of the international cosmeceutical market

(1) analysis of the development of cosmeceutical market in America

(2) analysis of the development of cosmeceutical market in Japan

(3) analysis of the development of cosmeceutical market in France

(4) analysis of the development of cosmeceutical market in Germany

3.1.3 international cosmeceutical market competition

3.1.4 development trends of the international cosmeceutical market

3.2 analysis of competition of international cosmeceutical brands in China

3.2.1 French Vichy

3.2.2 French Posay

3.2.3 French Avene

3.2.4 French Uriage

3.2.5 Japanese Freeplus

3.2.6 UK Simple

3.2.7 Shiseido DQ

3.3 analysis of competition of China’s cosmeceutical industry market

3.3.1 analysis of development status quo of domestic cosmeceutical industry

3.3.2 analysis of market size of domestic cosmeceutical industry

3.3.3 analysis of regional development of domestic cosmeceutical industry

(1) analysis of development of cosmeceutical industry in Guangdong Province

1) the status quo of market development

2) analysis of market competition

3) analysis of market prospects

(2) analysis of development of cosmeceutical industry in Shanghai

1) the status quo of market development

2) analysis of market competition

3) analysis of market prospects

(3) analysis of development of cosmeceutical industry in Beijing

1) the status quo of market development

2) analysis of market competition

3) analysis of market prospects

3.3.4 analysis of competition strategies of domestic cosmeceutical brands

(1) Cortry

(2) DDou

(3) TongRerTong

(4) Pien Tze Huang

3.3.5 competition advantages and disadvantages of domestic cosmeceutical brands

3.4 analysis of five-force competition model of China cosmeceutical industry

3.4.1 analysis of the bargaining power of the upstream industry

3.4.2 analysis of the bargaining power of the downstream industry

3.4.3 analysis of alternatives’ threat of the industry

3.4.4 analysis of new entrants’ threat of the industry

3.4.5 analysis of competition pattern of the industry

3.5 issues needed to be addressed of China cosmeceutical industry development

3.5.1 non-standard regulatory definition

3.5.2 imperfect certification organization

3.5.3 differences of cosmeceutical types

3.5.4 reports and coverage without verification

3.5.5 confusion of sales channels

Chapter 4: Comparative analysis of business models of Chinese cosmeceutical industry

4.1 cosmeceutical business model of daily chemical enterprises

4.1.1 operation situation of Chinese daily chemical industry

4.1.2 market situation of daily chemical enterprises’ cosmeceutical brands

(1) composition of foreign and domestic brands

(2) status quo of market penetration

4.1.3 operation mode of cosmeceutical brands of daily chemical enterprises

(1) operation of single brand

(2) operation of multi brands

4.1.4 profit model of cosmeceutical brands of daily chemical enterprises

4.1.5 marketing model of cosmeceutical brands of daily chemical enterprises

4.2 cosmeceutical business model of pharmaceutical enterprises

4.2.1 operation situation of Chinese pharmaceutical industry

4.2.2 market situation of pharmaceutical enterprises’ cosmeceutical brands

4.2.3 operation mode of cosmeceutical brands of pharmaceutical enterprises

(1) operation of single brand

(2) product functional demands

4.2.4 marketing model of cosmeceutical brands of pharmaceutical enterprises

4.2.5 problems of cosmeceutical business of pharmaceutical enterprises

(1) lack of standards

(2) single one product line

Chapter 5: Marketing and case studies of China cosmeceutical industry

5.1 reference of international cosmeceutical sales channels

5.1.1 analysis of cosmeceutical sales channels in America

5.1.2 analysis of cosmeceutical sales channels in Japan

5.2 analysis of domestic cosmeceutical sales channels

5.2.1 analysis of characteristics of cosmeceutical sales

5.2.2 analysis of cosmeceutical sales channels

(1) channels of pharmacy

1) channel overview

2) barriers for entry

3) analysis of cost / profit

(2) channels of franchised store

1) channel overview

2) barriers for entry

3) analysis of cost / profit

(3) channels of supermarket

1) channel overview

2) barriers for entry

3) analysis of cost / profit

(4) channels of e-commerce

1) channel overview

2) barriers for entry

3) analysis of cost / profit

(5) channels of direct sales

(6) channels of exhibition

5.2.3 development trends of cosmeceutical sales channels

(1) extending from the pharmacy channels to the supermarket channels

(2) mixed sales channels become a new trend

5.3 issues facing cosmeceutical sales channels and solutions

5.3.1 problems of cosmeceutical sales channels and solutions

(1) supplier integration

(2) terminal positioning

(3) solutions for cosmeceutical channel problems

5.3.2 problems of main cosmeceutical sales channels and solutions

(1) analysis of issues needed to be addressed of pharmacy’s operation of cosmeceutical

1) product category

2) employees

3) promotion and marketing

(2) analysis of solutions for pharmacy’s operation of cosmeceutical

(3) issues facing cosmeceutical stores

1) two policy dilemmas

2) human resource

3) consumer acceptance

(4) analysis of solutions for cosmeceutical stores

5.4 analysis of cosmeceutical companies’ marketing strategy

5.4.1 differentiated marketing strategy

5.4.2 vivid marketing strategy

5.4.3 personalized marketing strategy

5.4.4 reputation marketing strategy

5.5 case studies of cosmeceutical brands’ marketing strategy

5.5.1 analysis of Vichy’s marketing

5.5.2 analysis of Posay’s marketing

5.5.3 analysis of Freeplus’s marketing

5.5.4 analysis of Doctor Bai’s marketing

Chapter 6: Forecast of market segments of China cosmeceutical industry

6.1 forecast of moisturizing cosmeceutical market

6.1.1 characteristics of ingredients

6.1.2 brand competition

6.1.3 demand forecast

6.1.4 new product developments

6.2 forecast of freckle-removal cosmeceutical market

6.2.1 characteristics of ingredients

6.2.2 demand forecast

6.3 forecast of whitening cosmeceutical market

6.3.1 characteristics of ingredients

6.3.2 brand competition

6.3.3 demand forecast

6.4 forecast of anti-aging cosmeceutical market

6.4.1 characteristics of ingredients

6.4.2 brand competition

6.4.3 demand forecast

6.5 forecast of acne-removal cosmeceutical market

6.5.1 characteristics of ingredients

6.5.2 brand competition

6.5.3 demand forecast

6.6 forecast of exfoliating-removal cosmeceutical market

6.6.1 characteristics of ingredients

6.6.2 brand competition

6.6.3 demand forecast

6.6.4 new product developments

6.7 forecast of other cosmeceutical product markets

Chapter 7: Analysis of operation of main enterprises of China's cosmeceutical industry

7.1 analysis of the overall situation of development of China's cosmeceutical enterprises

7.2 case study of China's leading enterprises of cosmeceutical industry

7.2.1 Beijing TongRenTang Technologies Co. Ltd.

Reporting core values

In the United States and Europe, the market share of cosmeceutical is over 60% of the cosmetics market. In China, despite the large number of total cosmetics sales, the market share of cosmeceutical is still small.

Main Contents of report

In the United States and Europe, the market share of cosmeceutical is over 60% of the cosmetics market. In China, despite the large number of total cosmetics sales, the market share of cosmeceutical is still small. In terms of market capacity or the current consumer awareness, China cosmeceutical market looks like female beauty market of ten years ago and there is still huge potential for development.

In the domestic cosmeceutical market, in addition to imported brands, there has been many domestic cosmeceutical brands in recent years and has rapid development momentum. Domestic pharmaceutical companies such as Mayinglong, Pien Tze Huang, TRT have launched their own cosmeceutical products. High-profit is an important factor in attracting pharmaceutical companies to enter the cosmeceutical field. In the face of China's huge market capacity, domestic and foreign companies have already entered China cosmeceutical market and market competition will be more intense in the future. While competition in cosmeceutical industry is growing, the integration and acquisitions of large enterprises and capital operation are becoming more frequent. More emphasis is focused on market research for excellent domestic producers of cosmeceutical industry, especially on the industrial development environment and in-depth study of the purchasers. Because of this, a large number of outstanding domestic cosmeceutical brands have risen rapidly, becoming leaders in the cosmeceutical industry!

This report is based on long-term market tracking information by Forward Intelligence on cosmeceutical industry. It adopts international advanced scientific analysis models andanalyses comprehensively and accurately the structure from the overall height of the industry for you. This report starts from the current macroeconomic booming situation of cosmeceutical industry, bases on demand trends of cosmeceutical industry, unfolds the industry’s upstream and downstream chain, focuses on analysis of operation of domestic cosmeceutical industry and selects some marketing cases to analyze.Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and trends of cosmeceutical industry.

The greatest feature of this report is forward-looking and timeliness. Based on the development path of cosmeceutical industry and foreign practical experience, it makes thorough and objective analysis of the development environment of Chinese cosmeceutical industry, the overall situation, operation and management situation and operation of the related enterprises. Based on the development path of the industry and years of practical experience, it makes careful analysis and prediction of the future development trends of cosmeceutical industry. It is a rare quality for cosmeceutical companies, research institutes, marketing companies and investment companiesto accurately understand the latest developments in cosmeceutical industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry's first on the comprehensive systematic analysis of operation of the industry and key enterprises of the industry.

This report will help cosmeceutical companies, research institutes, marketing companies and investment companies accurately understand the latest developments of the cosmeceutical industry and early detect blank points of cosmeceutical industry market, opportunities, growth and profitability points ...... it will help prospectively grasp unmet market demands and trends of cosmeceutical industry and become a good advantage for sustainable development, effectively avoid the investment risks from cosmeceutical industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported by the National Economic Information Center, the National Bureau of Statistics, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for business reference purposes only, we hope corporate advertising clients do not use it for advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business will not bear!

Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies!

Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Qianzhan Industry Research Institute

Cosmeceutical Industry Research Group

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